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Members' Blogs

  • How to get out of the content soup

    Author: Jon Mowat on Tue, 30 Jun 2015
    Posted by Jon Mowat

    When 300 hours of video is uploaded to YouTube every minute, the challenge is on for marketing professionals to create campaigns which stand out in the content soup. You need compe... More Info

  • USP’s – Do We Need Them?

    Author: Retriever New Business on Wed, 24 Jun 2015
    Posted by Retriever New Business

    Marketing acronyms/buzzwords are becoming a bit of a laughing stock and there was even a game of ‘Buzzword Bingo’ at the Social Media World Forum a couple of weeks ago. One that ha... More Info

  • The term “Agency” is overused

    Author: Red Badger on Wed, 24 Jun 2015
    Posted by Red Badger

    What is an Agency? -noun, plural a.gen.cies – an organization, company, or bureau that provides some service for another.  ”Agency”, is a pretty broad term. If I say I own an “agen... More Info