BIMA Executive

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BIMA is managed by an elected committee of leaders from every part of the digital sector. The Committee Executive give their time for free and meet formally once a month. Beyond this they work hard to coordinate events and seminars as well as delivering the high profile annual BIMA Awards.

Fancy being on the Committee?

There are usually new vacancies on the executive every year. Members of BIMA can put themselves forward for nomination. Committee members need to have the time and experience to commit to improving the profile of digital in the UK. If this sounds like you, and you would like to nominate yourself to be a BIMA Committee member, then email us.


Adam Graham

  • BIMA Committee Member: Adam Graham Managing Consultant, Adam Graham is Managing Consultant at Early in his career Adam founded one of the first internet radio stations back in 1998; was the first person to stream live music from Glastonbury in 2002; and, for five years, ran a small digital agency specialising in the music industry and youth marketing. More recently Adam was CEO of Weapon7 and prior to this was Managing Partner and co-founder of Saint@RKCR/Y&R, Revolution and NMA's creative agency of the year 2011. Adam also serves on the board of the IPA (Institute of Practitioners in Advertising). He tweets at @adamgraham.

Vice Chair

Jen Topping

  • BIMA Committee Member: Jen Topping Digital Consultant Jen Topping is BIMA's Vice Chair. She works as a consultant for digital content businesses, with over 12 years experience working on interactive projects for TV broadcasters, publishers, games and tech companies.

    Jen offers flexible consultancy to media companies to help develop their digital business. Specialising in general management of content propositions: editorial leadership, strategy definition and implementation, commercial planning, operational and cultural change. She is also experienced in defining investment opportunities to help deliver a business' growth ambitions.

    Prior to consultancy, Jen was at director level at Microsoft and held senior roles at Channel 4. She is an MBA graduate with a background in BBC journalism.▲ Return

Executive Committee Members

Andrew Henning

  • BIMA Committee Member: Andrew Henning CEO, Redweb Ltd

    Andrew Henning has been on the BIMA executive board since 2008 and is CEO of digital design agency Redweb. It is the largest agency in the south west with 120 staff. Redweb specialises in website design and build and other services include consultancy, technical development and support, usability, search, mobile, social media, content and hosting. With a BA from Manchester in 3D design and previous experience in new media, print and marketing, Andrew started the agency in 1997. He now lives with his family in Bournemouth, which is also home to Redweb's headquarters.

    During his digital career, Henning's role has evolved from “hands on” designer-owner-manager to today's more strategic position. Still proud of its south coast roots, Andrew has instilled an agency with quality, service, competitiveness and sound business practice at its heart. With a successful team, Andrew now has more time to devote to the industry and welcomes the chance to assist BIMA with its future plans. He is committed to developing and nurturing local talent in the south west area as well as BIMA's initiatives of greater communication and collaboration across the UK.

    He is involved in the Education Committee, helping to deliver BIMA's annual Digital Schools Challenge. This rewarding enterprise sees BIMA reach and encourage young emerging talent and bridge the gap between schools and the digital media industry. It provides greater reach and influence for the future of digital in this country.


Matt Pilgrim

  • BIMA Committee Member: Matt Pilgrim VP EMEA – Partner & Alliances, Tealium Matt’s role at global software company Tealium is to head up the Partner and Alliances business across EMEA. Using his specialist knowledge of the agency scene to tailor a channel business to drive mutual growth between Tealium and their Partners. Prior to working at Tealium, Matt spent time as a Global Director for Sitecore and seven years with Microsoft

    Matt is a regular speaker at industry and technology-focused events where he gives insight into the ever changing digital trends impacting modern businesses. He joined the Executive Board of BIMA in mid-2011 and currently chairs the organisation’s events team and the BIMA Awards▲ Return

Tiffany St. James

  • BIMA Committee Member: Tiffany St. James Co-Founder, Transmute After 12 years of running her own digital consultancy, advising government and large business on digital and social media implementation, Tiffany founded Transmute.

    Transmute helps large national and global businesses drive digital change within businesses, making lasting change to their bottom line through practical digital and social media delivery embedded across all business units. Clients include: BBC, Big Lottery Fund, Channel 4, HP, Google, The Guardian, Microsoft, National Trust, SABMiller, TalkTalk, The Telegraph.

    Tiffany previously held the post of Head of Social Media for UK Government and Director of Comms for Directgov she launched working with Cabinet Office and Sir Tim Berners-Lee.  She was the strategic lead in Cabinet Office for social media, the first role of its kind.

    Tiffany was identified as one of the inaugural Tech City100 and is a TED Speaker.

    Tiffany wants to help Britain become a digital powerhouse, nurturing talent through greater digital capability which she undertakes as and Exec Member of BIMA, Lecturer for Google’s We Are Squared, Digital Trainer for Marketing Agencies Association and a student at MIT for Education Technology.▲ Return

Sarah Ronald

  • BIMA Committee Member: Sarah Ronald Founder & Managing Director, Nile As Managing Director of Experience and Service Design company Nile, Sarah is responsible for driving the strategic direction of the business.
    Co-founding her first company in 2006, Sarah become MD in 2007 and joined the parent company board in 2009. She subsequently led a buyout from the parent group in 2011, at which point she expanded the core services and rebranded to Nile.

    Nile were the first UK company to integrate and offer Service and Experience Design skills under one roof. Sarah is responsible for the continued growth of the company and works as an adviser to internal teams working across a range of client portfolios including; RBS, The Scottish Government, Hiscox and NHS Direct.  Sarah drives the Nile culture - encouraging people to find passion in what they're doing, as passion out performs every time.

    Prior to her appointment with BIMA, Sarah served on the steering board for Heriot-Watt University and is the founder and co-chair of the Service Design Network in the UK. Sarah's role within BIMA is to extend the reach of the organisation outside London and into regional areas across Britain.▲ Return

Wyndham Lewis

  • BIMA Committee Member: Wyndham Lewis Digital Consultant Wyndham has followed the digital curve from the launch of the home PC to working with some of the world’s biggest companies on their digital marketing strategy and execution. His work has generated over $70 million in value for the companies with which he has worked and consulted.

    He currently works on a mix of e-commerce and big data projects for UK and US based technology and consultancy firms.  Wyndham joined the executive committee of BIMA because of the need for the digital industry to have a voice and ensure that the UK remains a global force in the creative and technical industries.▲ Return

Natalie Gross

  • BIMA Committee Member: Natalie Gross CEO, Amaze As CEO of global digital marketing and technology agency Amaze, Natalie is responsible for defining and driving the strategic and commercial direction of the business.
    Recruited in 1999 by digital visionary Roy Stringer, Natalie led the acquisition of Amaze by the Hasgrove Group in 2007, at which point she became Managing Partner. In October 2011 Natalie became CEO.
    Now responsible for a team of over 200 people across Europe, Natalie works as Executive Sponsor or advisor to internal teams for a client portfolio that includes Coca-Cola Enterprises, Dyson, Lexus, Toyota, Coats Plc and The Co-operative Group.
    Natalie drives the Amaze brand purpose – to inspire original thinking through a deeper understanding of technology and human behaviour. This is her passion and she leads research projects in this area, including a five-year study into today’s generation of digital natives, coined Amaze Generation.
    She is a key voice in the industry, providing regular commentary on the future role of the digital agency, the industry’s challenge for skills and talent and delivering digital solutions globally. ▲ Return

Tarek Nseir

  • BIMA Committee Member: Tarek Nseir CEO, Th_nk Tarek Nseir is founder and CEO of TH_NK, a digital transformation agency that helps global clients including Vue, Warner Bros, Britvic, Butlin’s, Nando’s, Toyota and ASOS set and realise their digital ambitions. Today TH_NK is co-creating the UK’s hottest banking start-up, Atom Bank which is set to revolutionise retail banking. TH_NK is also the agency that partnered directly with J.K Rowling to produce Pottermore – widely referred to as “Publishing’s Radiohead moment”.

    Tarek founded TH_NK in 2004 whilst at University. In 2008, TH_NK opened an office in central London following their continuous success in the digital sector and in 2013 placed its first team members in Australia.

    Today, TH_NK is enjoying its position as one of the leading digital independents in the UK. Over the last couple of years, TH_NK took home 14 awards including the Grand Prix at the DADI’s for our work on Channel 4’s first multiplatform drama commission – Utopia. The agency is proud to have been voted most respected agency in the Drum’s Top 100 two years consecutively.

    Tarek is a board member at BIMA having played a key role in defining its renewed role in the industry. He is an investor/advisor to a small number of digital start-ups including Future Ad Labs which has been one of the most awarded start-ups of 2014.

    Tarek is a regular judge for the industries award circuit including the DADIs and the DMA. Commentator in mainstream media on a range of topics, appearing live on BBC and Bloomberg several times this year. Most recently he was interviewed alongside Sir Martin Sorrell and Sir Stuart Rose on BBC Radio 4 in “The Leadership Gap” series.▲ Return

Amy Nicholson

  • BIMA Committee Member: Amy Nicholson Head of Editorial Client Services, Sticky Content Amy Nicholson is head of editorial client services at digital copywriting agency Sticky Content and has been involved with BIMA since early 2012, helping to strengthen the association’s own online communications before joining the executive committee in the autumn of that year.
    She has spent her career so far producing strong, original and commercially effective content for a broad range of clients. Working equally across B2B and B2C accounts, Amy’s enthusiasm for good-quality, well-executed content began during her first real job, at contract publishing agency Archant Dialogue. She progressed quickly from work experience to Group Editor, managing a portfolio of digital and print products for brands including Center Parcs, Harley-Davidson and The Whisky Shop.

    Earlier this year, she moved permanently into digital and now helps a range of blue chip clients and well-loved brands build and execute successful content strategies. However, her years working in print helped to ingrain the traditional editorial rigour that’s so valuable in digital content marketing today, and it’s this dedication to disciplined, valuable, engaging content with a purpose that Amy will bring to BIMA in the coming years.▲ Return

Andy Moseby

  • BIMA Committee Member: Andy Moseby Partner, Kemp Little Andy is a partner in Kemp Little's corporate practice. Andy advises UK and multi-national companies on domestic and cross-border mergers and acquisitions, including corporate restructurings and strategic alliances. He works with both capital providers in respect of their investment portfolios and with entrepreneurial companies on all stages of the funding cycle (including seed capital, development funding and exits).  Andy has over twelve years’ experience in advising technology and digital media clients. He currently leads Kemp Little’s focus on digital media, having extensive experience advising on exits for digital agencies and acting for interactive entertainment and gaming companies.  Andy is listed as a “computer games expert” in Legal 500.▲ Return

Keith Hunt

  • BIMA Committee Member: Keith Hunt Managing Partner at Results International Keith joined Results International in 2005 as Managing Partner. He has over twenty years of experience in all aspects of corporate finance, addressing healthcare, marketing communications and technologies. During this time he has advised on a wide range of entities from small startup companies to very large public institutions and private companies, but his passion is working for entrepreneurs.

    Keith started his career with Ernst & Young, where he trained as a Chartered Accountant and worked in both London and Sydney. In 1988 he joined investment bank Granville Baird, working at various times for the private equity, mergers & acquisitions and public company teams. In 1993 he rejoined Ernst & Young, becoming a partner in 1996 and then Head of M&A.

    Keith is an Executive Board Member of BIMA and regular media commentator on the industry, as well as generally on M&A transactions. Outside of work Keith likes a challenge. He’s completed numerous triathlons and is a member of the GB team, swam across the English Channel (as part of a relay team); holds a private pilot’s licence, and enjoys sailing and skiing.▲ Return

Lawrence Weber

  • BIMA Committee Member: Lawrence Weber Head of Digital at Karmarama Lawrence has over thirteen years experience in digital, integrated and creative agencies. He worked at Wheel (now LBi), LIDA and Workclub before in 2009 becoming Head of Digital Production at The BrooklynBrothers; responsible for managing the digital output of the agency, including the award-winning interactive film Being Henry for Range Rover.

    As Head of Digital at Karmarama he oversees the agency’s digital output, helps clients harness new technologies and co-founded Krank- Karmarama’s internal product incubator.
    Lawrence is an FWA judge, a member of the IPA Digital Business Group and a co-founder of United Studios - a London base production consultancy.▲ Return

Craig Hepburn

  • BIMA Committee Member: Craig Hepburn Global Director, Social & Digital Media, Microsoft Mobile Devices Known in the business as the "Glaswegian Force of Nature", Craig has been responsible for transforming some of the world’s largest companies into becoming more digitally focused, including STA Travel and Nokia.

    Craig formed some of the earliest partnerships with Facebook, Twitter and many of the major social networks, leading the way in developing kick-arse social media strategies that have driven real results.

    Craig also is one of the most connected people across digital marketing globally and has been responsible for the huge growth and success of Social Media Week via his team’s partnership with Crowdcentric. Craig is a regular and insightful speaker at digital and social media events and is also a champion of Digital Podge.▲ Return

Nick Turner

  • BIMA Committee Member: Nick Turner Chief Creative Officer EMEA, Razorfish and SapientNitro Nick Turner is responsible for driving the highest creative standards and output while attracting, inspiring and retaining exceptional talent at Razorfish and SapientNitro across EMEA. Prior to this Nick spent 16 years at AKQA, joining as an art director in 1998 and progressing to Executive Creative Director in 2011. He was instrumental in helping AKQA become the world’s largest and most awarded agency in its field.

    A natural leader, Nick inspires and mentors a multi-disciplined team across Razorfish and SapientNitro’s EMEA offices. He applies his expertise, passion, and obsession with meticulous craftsmanship to produce intuitive, engaging and meaningful digital experiences for the world’s top brands. Having established himself as a thought-leader in the digital industry, Nick has delivered keynotes across Europe and lectured at many European creative schools. With a mass of UK, European and global awards – including the Grand Prix at Cannes Lions – under his belt, Nick has also judged on many global award panels, including the International ANDY Awards, D&AD and Creative Review.▲ Return

Julian Hirst

  • BIMA Committee Member: Julian Hirst Managing Partner, Tribal Worldwide London A design and innovation leader, Julian has more than 15 years’ experience working with (and for) sophisticated organisations that invest in service design and digital engagement.
    Julian has worked client-side and agency-side in the UK, France, and the US. Prior to joining Tribal Worldwide, Julian held positions as Managing Director and CEO of two top-tier digital consultancies, building high-performance international organisations, and leading teams of consultants, designers and technologists to deliver integrated change, to grow profitable client relationships at the highest level, and to help clients focus on digital transformation that is core to their business.
    In addition to his role on the Executive Committee at BIMA, Julian is a Patron of Digital Futures, working to support new talent entering the marketplace - the “enablers” of our new world economy. This includes speaking in schools and universities, teaching in education programmes, and mentoring students and professionals.
    Julian is a Director at the User-Centred Design Society, a not-for-profit organisation created to promote and support a community of practice, with ambition and motivations beyond digital. Its annual conference in London is internationally renowned as an alternative hangout for the digital design community.
    Julian is on the Board of the Do-It Trust, an award-winning digital social enterprise that promotes and enables social action through, the UK’s first and largest digital volunteering service. Julian is also one of the founders of dog::links, a charitable association, based in France, that rescues and re-homes dogs across Europe.▲ Return

Lorenzo Vasini

  • BIMA Committee Member: Lorenzo Vasini Business Development Director Lorenzo is the Business Development Director at ORM London and Special Advisor to BIMA. ORM provide digital strategy, design and build services for web, mobile and touch, grounded in User Centred Design. Working with clients like RBS, Visa, Channel 4 and First Great Western, Lorenzo is responsible for the future growth and strategic direction of the business. 

    He joined ORM as part of a merger with the a large Marketing Services provider the Howard Hunt Group, where his career has spanned Direct Mail, Print, and more recently, Data, CRM and Marketing Automation technology with Celerity Information Services. This understanding of the importance of data and relevance means he understands how digital can evolve to deliver a more personalised customer experience.

    Lorenzo is a speaker at industry events, and brings passion and enthusiasm to the industry.▲ Return

Eloise Smith

  • BIMA Committee Member: Eloise Smith Executive Creative Director Eloise joined Lowe Profero as ECD in February 2014, on the day the agency was acquired by the Lowe network. Since then she’s been helping build a more integrated approach to digital, working with global clients across the Lowe & Partners network.
    She’s a hybrid kind of creative director, with a broad range of experience across ATL, digital and integrated agencies. Previously, she was creative director at Havas Worldwide London, running accounts from Citroen to Kraft to Danone Waters. In 2012, her awards across digital, mobile, experiential, social and film boosted Havas to its most creatively awarded year ever. Previous to Havas, Eloise worked at RKCR/ Y&R, St Luke's, AKQA and Work Club.
    She believes the best ideas come out of a culture of optimism and collaboration, not fear and closed doors – attributes she brings with her to the BIMA executive board. She’s a big fan of creative misfits, working mothers and natural entrepreneurs.▲ Return

Matt Law

  • BIMA Committee Member: Matt Law Managing Director Matt is the Managing Director at AnalogFolk London. His role there is to lead the team to deliver creative solutions to clients' business problems. Matt's approach to this is to create a great team, to enable them to do their best work and to communicate the company vision, direction and plan.
    Matt's background is via the digital agencies Dare and Tribal DDB, with a brief sojourn in an integrated/DM/retail agency Elvis. Matt's focus has always been on creative innovation through technology, and he was part of several teams that delivered award winning work at a number of global awards shows.
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Tristan Pride

  • BIMA Committee Member: Tristan Pride Creative Director, Havas Helia Tristan has worked in digital for the past 15 years and has a passion for creating experiences that go beyond the traditional digital or advertising space. During his career he’s had the opportunity to work with some of the most creative digital, TTL and integrated agencies in the UK. Today he is Creative Director for e3, a digital agency whose mix of insight, creativity and technical innovation has seen them grow into an award winning agency that consistently features in the NMA/eConsultancy Digital Top 100.  During his time at e3 Tristan has led the way in delivering innovative and compelling full service digital and TTL experiences for clients which include Royal Navy, Land Rover (UK and Global), Clarks (UK and Global), Orange (UK and Global) and BP. He’s also been responsible for creating a number of award winning campaigns for clients including the National Trust, Kia, Orange and BMW. ▲ Return

Dan Tweddle

  • Founder & Managing Director, Only Dan Tweddle is founder and Managing Director of Only, a brand and digital consultancy specialising in strategic design. Working with clients across a range of sectors Only use research, strategy and design to connect brands with people in fresh and compelling ways. Their client list spans an international roster of startups and established brands.

    Specialising in applying research to inform strategy, Dan’s experience lies in creating and developing brands through a deeper understanding of technology and human behaviour. He has previously led transformative work for a range of global brands including Porsche, Aston Martin, Sony Music, WaterAid and The Foreign Office.

    Prior to being voted onto the BIMA executive committee Dan worked with BIMA to re-think their digital strategy and helped to inform a new direction for the organisation. Challenged to rebrand BIMA to ensure the organisation maintains its relevance in a fast-moving digital world, Only will launch the BIMA rebrand in early 2016.

    As a member of the executive committee Dan will oversee the delivery and implementation of the BIMA rebrand and work to extend the reach of the organisation outside London and into regional areas across the North of England.▲ Return

Nadya Powell

  • BIMA Committee Member: Nadya Powell Managing Director, Sunshine Nadya believes that the way to stay ahead is to keep your eyes firmly on the future hence she has been driving and delivering business change for 20 years.

    Prior to joining Sunshine Nadya founded Lost Boys within the DigitasLBi network and was on the management board of Dare helping to grow it from 33 people to Agency of the Decade in 2013. Nadya is an industry pundit and has been nominated a BIMA Hot 100 2 years in a row, was named as one of The Hospital Clubs H100 and is a regular columnist for Admap and contributes to The Drum, Marketing, Campaign.

    In her spare time Nadya is co-founder of Innovation Social, an affiliation of Innovation Directors, Millennial Mentoring and The Great British Diversity Experiment, both which seek to drive diversity in communications.

    Nadya cares about diversity, disruption and likes a bit of disorder too. You can follow her on @NadsBads or read her musings on▲ Return

Pete Trainor

  • BIMA Committee Member: Pete Trainor Founder & Director of Human Centred Design, Nexus CX Pete is a digital psychologist, public speaker, accidental polymath and founder of Nexus.CX in London. He talks all over the world on creative and social technologies, and the physiological and psychological effects on their audiences. Pete regularly appears in UK national and international press as an analyst on digital media, creative industries, emergent technologies, and tech markets. Pete also founded Nexus.Help which is a free support network for start-up & agency employees suffering mental health concerns.▲ Return

Simon Gill

  • BIMA Committee Member: Simon Gill Chief Creative Officer, DigitasLBi Simon is Chief Creative Officer at global marketing and technology agency DigitasLBi. He’s been with the agency since its inception as LBI back in 2006, contributing to many of its creative award successes including work for EON, Honda, Lloyds Bank, Microsoft, Peek Vision, Sony Mobile, #TFISOL and the infamous #RaveCave.

    His ultimate goal is to create very the best in ‘Real Magic’ - blending fantastic creative ideas with brilliant execution to generate real business value.

    Simon is an active figure in the industry. He was elected to the BIMA Executive in 2015, and has been an Executive Member of IADAS since 2014. He has done multiple jury service, judging the BIMA Awards, Clio Awards, Creative Circle, Cresta, D&AD Awards, DMA Awards, IAB Creative Showcase, MAA Best Awards, New York Festivals, Lovie and Webby Awards.

    His engaging and informal style means he is much in demand as a speaker at industry events. Recent engagements have included LBB, Digital Dumbo, DMA ZedTalks, Techspectations and Creative Social.▲ Return

Rebecca Simmonds

  • BIMA Committee Member: Rebecca Simmonds MD, Head Rebecca Simmonds has worked in the digital industry for over 15 years and has worked with some of the world’s greatest established brands including Shell, Barclays, Electrolux, Royal Bank of Scotland and Oxford University Press … and some of those hoping to be just that, like Skifta and Hubbub.

    This experience has paved the way for Rebecca to become a business leader with a strong understanding, and proven track record, of how to grow companies into profitable, effective and enjoyable organisations. The secret to which, Rebecca believes, is a balance between understanding quality and how to deliver it, being able to lead a strong and passionate sales team and looking after the culture and the people that work in your company.

    Since becoming Managing Director of Head London in 2008 she has sat at the centre of delivering the company’s ambitious growth plans that have seen us become one of the most innovative and interesting digital product and service design companies in the UK.

    Prior to Head she worked to establish the digital offering of Fitch: London and WPP data marketing agency Blue.▲ Return

Esther Carder - BIMA Treasurer

  • BIMA Committee Member: Esther Carder - BIMA Treasurer Partner Esther is a partner at media specialist accountants and advisers Kingston Smith.

    Esther has some 20 years’ experience working with owner-managed businesses and has been a partner specialising in the media and marketing services industry for 13 years, an area she is passionate about. She describes the sector as not only interesting, but motivating because of the energetic and entrepreneurial people it attracts.

    Esther has responsibility for a portfolio of clients in the marketing services and media tech sector. As well as advising on routine areas of compliance such as audit and tax, she also advises regularly on specialist areas, including employee incentive schemes and valuations. She also works closely alongside M&A transactions, advising on pre-sale grooming and tax planning, company restructures and due diligence.▲ Return

Regional Advisors

Ian Finch

  • BIMA Committee Member: Ian Finch BIMA Advisor - Liverpool, MD of Mando Group Ian Finch is MD of Mando Group. Ian began his digital career straight out of university, co-founding Mando Group in 1997 - it was called WebShed back then. Since then, he's racked up delivery of thousands of web sites, portals and applications; picking up a fair few awards along the way.

    Moving from Operations Director to MD in 2006 Ian has since spear-headed Mando’s SharePoint Practise Group, status as Microsoft Cloud and Windows 8 Partner (encompassing Office365, MAAP programme, inclusion within the Windows Azure circle) and more recently Sitecore partners.

    An experienced BA and accredited project manager, Ian's background and area of specialism also includes user experience design and digital strategy development, as well as technical consulting in SharePoint and other ECM platforms.

    Ian still works closely with customers, account directing several long-term relationships and most recently consulting directly on mobile engagement and device strategies.▲ Return