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BIMA Committee

Supported by an Executive Committee that brings wide ranging skill sets to the table, the future for BIMA and its membership services are positive and will develop into a strong proposition. 

Our committee:

Chair

  • Justin Cooke
    BIMA Committee Member: Justin Cooke CEO
    Fortune Cookie

    Cooke became a BIMA Executive Committee member in 2008 because he wanted to play a key role in developing BIMA’s position as the most influential independent digital industry association in the world.  His appointment to the role of Chair of BIMA establishes Cooke as one of the most senior and influential figures in the global digital industry.

    Justin Cooke founded digital agency Fortune Cookie, following creative roles with BBC Films, Universal Music (Rondor) and United News and Media (Miller Freeman, Travel Division).  A graduate of Manchester University (Computers in Theatre), Cooke has successfully steered Fortune Cookie through two industry recessions.  Fortune Cookie’s 50-strong team of some of the greatest talent in the digital industry produces award-winning work of a consistently world-class standard for brands and organisations including Legal & General, Amnesty International, Europcar, Small Luxury Hotels of the World, British Gas, UEFA, Miss Selfridge, Kuoni and Lawn Tennis Association.

    Cooke says: “My priority is to re-establish BIMA as the voice of the digital industry.  Over the coming months I will work with the Executive Committee to make sure that BIMA re-engages with our members and we’ll be positioning British digital design as the best in the world.  When it comes to digital, Britain leads the way in terms of talent.  BIMA should be the voice of that talent internationally.  We will be developing plans to nurture the talent we have and encourage more talented people to join the sector.”

    Justin Cooke founded digital agency Fortune Cookie in 1997, with the aim of making it one of the most respected digital agencies in the world.  In 2007, the agency’s 10th anniversary year, Fortune Cookie became fully independent when its management team bought back internet incubator Brainspark’s 29.4% holding in the agency.  Since that time, Fortune Cookie’s turnover has doubled and staff numbers have increased by 50%, with plans announced to grow the business by a further 30% by August 2010 to support Fortune Cookie’s expansion into mainland Europe.  In 2009, Best Companies Ltd awarded Fortune Cookie its coveted ‘One to Watch’ status following an independent survey of Fortune Cookie staff, and the agency became the subject of a short documentary film produced by the Daily Telegraph Business Club.

    Fortune Cookie has tripled its investment in new technologies in the past 12 months, becoming the first digital agency in the world to purchase the new Tobii T60 XL eye-tracker and has been ranked in Media Momentum’s list of the top 50 fastest growing digital agencies in Europe for a third consecutive year.

    Websites designed and built by Fortune Cookie has been shortlisted for major design awards 38 times in the past two years, including an Honor for Lawn Tennis Association at the 2009 Webby Awards and a shortlisted nomination for Small Luxury Hotels of the World at the 2009 New Media Age Effectiveness Awards.

Vice Chair

  • David Hart
    BIMA Committee Member: David Hart Managing director
    Codegent
    david@codegent.com

    David is a co-founder of full-service digital agency Codegent. Founded in 2004, Codegent has been quietly building a reputation for creating cutting-edge sites for high-profile clients including:
    Barclays, BBC, Cartoon Network, Nickelodeon, Endemol, Gap, O2, Skechers, TeachersTV, V&A and Youth Music.

    At Codegent, David, is primarily responsible for generating new business, client services and the commercial direction of the company. Last year, Codegent’s turnover grew by nearly 70%.

    David started his career in 1994 in publishing and held senior marketing roles at The Economist, Financial Times and Pearson Education. In 1999, he joined the Internet Incubator, Brainspark as Marketing Director and helped in the early development of companies including Fortune Cookie, Que Pasa Media, The Usability Company (now Foviance) and EasyArt. After Brainspark, he was marketing director at digital agency, Reading Room.

Executive Committee Members

  • Mirage Islam
    BIMA Committee Member: Mirage Islam Digital Media Consultant
    mi.mirage@googlemail.com

    An executive member of the British Interactive Media Association, Mirage Islam has a history of making things happen. Having been actively involved with the British Council, as an advisor, to the Creative Industries unit and on the Education Council at D&AD – Mirage is very active in the Digital Media industry.

    Mirage joined the marketing department at Clerical Medical Investment Group supporting its new ventures arm following his University days in Bristol. He later took up an enviable role at Cadbury’s where he developed his liking for chocolate before heading off on an around the world adventure.

    On his return, he joined BHSF Insurance Services with a remit to overhaul all communications, developing and implementing core strategies. In 2000, Mirage moved into to the cutting edge of new media at breathe.com, one of the UK’s largest mobile internet portals, where he developed a highly popular sports channel and online communities - harnessing the power of brands and exposing them to niche audiences.

    This experience with the rapidly developing digital online market, along with his industry knowledge and contacts, alerted BSkyB, where Mirage had a remit to implement a partnership programme, which he did successfully for a number of years as Head of Developers’ Programme.

    Mirage was then identified for his entrepreneurial approach and took on the role of Future Media Lead with Executive sponsorship. With a remit to develop the external media strategy to target Youth Culture and engage Future Talent, Mirage worked with highly skilled teams dedicated to developing strategic relationships for Sky's mobile, online and TV platforms.

    Involvement with the editorial team at Sky News, led to Mirage being chosen by broadcast executives at Sky – including Dawn Airey - as a potential ‘television presenter of the future’ and was subsequently trained at the National Film and Television School.

    Mirage has been able to leverage off his broad experience - following six years at Sky - and is now engaged with advertisers and their brands, media owners, publishers - providing innovative and fresh approaches to targeting new and existing audiences as a Digital Media Consultant.



  • Hal Robinson
    BIMA Committee Member: Hal Robinson Managing Director
    Librios
    hal@librios.com

    Hal Robinson is Managing Director of Librios Ltd, an innovative information management company that focuses on structuring and shaping content to make output more efficient and controllable, whether to web or print. He has special expertise in healthcare and the publishing sectors, where his company has been credited with pioneering ‘next generation’ methods of information management and delivery, particularly emphasising interactive content provision. He is also involved in developing online interactive games and puzzles for mobiles, PCs and consoles.






  • Michael Collins
    BIMA Committee Member: Michael Collins Director
    i-Publishing Consultants Ltd
    michael@i-publishingconsultants.com

    Michael worked in further and higher education, cultural diplomacy and arts management, and as a sponsorship consultant, commissioning editor and charity director, before joining the world of information and communications technology. Having recently spent five years working in marketing and new business development, with particular focus on the publishing sector for an IT solutions plc, Michael now divides his time between working as a marketing and business development consultant for several small–scale, complementary software, systems and service providers and advising publishers and other information providers on strategic planning, marketing, communications and software solutions, with particular reference to interactive publishing and the electronic dissemination of information.


  • Andrew Henning
    BIMA Committee Member: Andrew Henning CEO
    Redweb Ltd
    AndrewHenning@redweb.com

    With a BA in design and previous experience in new media, print and marketing, Andrew formed Redweb in 1997. As the company grew his role evolved from “hands on” designer-owner-manager to the position it is today managing 50 staff.

    Redweb is now a £3M+ independent digital agency, proud of its south coast roots, but with a highly prized national client base, some of whom have been with Redweb for over 6 years – a true testament to strong relationships and a consistently high standard of work.

    Redweb is ranked in the top 10 regional design and build agencies in the UK by New Media Age, in the top digital agencies league tables in ‘Marketing’ in 2007 and is recognised as one of the top 50 fastest growing digital agencies by GP Bullhound this year.

    With a successful team, Andrew has now more time to devote to the industry and welcomes the opportunity to assist BIMA with its future development.

    He feels that as a non London agency owner he will assist the association in developing a wider pull of member companies and greater communication and collaboration in the regions.

    Other areas of interest include the evolution of industry best practice and a desire to see BIMA extend further its recognition to expertise in digital design, in addition to the annual awards.




  • Chris Kempt
    BIMA Committee Member: Chris Kempt Founder
    Kempt Ltd
    Chris@kempt.co.uk

    Chris has spent way too much time in front of a computer. After graduating in Fine Art in ’98 he decided he wasn’t suited to fast food work and chose to pursue his love of the internet professionally, a decision which he has never regretted to this day. Chris has worked in a range of roles around the industry including as Creative Director - New Media for Redhouse Lane Communications and Production Manager of the world’s biggest dance music website MinistryofSound.com, Chris founded Kempt in early 2003.

    Kempt are a digital marketing and production company who specialise in building and promoting flash games for a range of clients including Sony Europe, King of Shaves, the United Nations, NBC Universal and MTV. Their games receive many millions of visits every month.

    In addition to production work Kempt run a casual online game portal, Killerviral.com and viral tracking system

    memecounter.com which is fast becoming the de facto standard for tracking viral in the UK.



  • Alastair Duncan
    BIMA Committee Member: Alastair Duncan Alternative Genius Limited

    Alastair makes creative business profitable, global and interactive, and is a board level advisor to several start up companies. He’s been involved in the interactive world since 1990, in parallel with his advertising agency experience. From developing early interactive television and gaming systems to starting up new media firms both inside and outside advertising agencies (Ammirati Puris Lintas Digital and Zentropy Partners respectively) he has remained at the cutting edge of marketing and technology, growing his businesses in scale and profitability year on year.

    Zentropy Partners UK, the company Alastair founded in 2000, was twice agency of the year in the UK, and grew consistently and profitably, bucking the dotcom era trend.  Under his leadership Zentropy took over McCann Erickson’s nascent direct marketing unit and an acquired database marketing firm in 2005 to form MRM Partners, emerging again under the renamed MRM Worldwide banner as one of the leading digital marketing firms in the UK, ranking at Number 5 in New Media Age’s Top 100 Interactive Agencies Report in 2008. Alastair served as Chief Executive of MRM Worldwide from 2004- 2008, as well as on the McCann Erickson WorldGroup UK and Ireland Board.

    Alastair has advised businesses all over the world on digital strategy, communication and creativity. Recent Clients include Microsoft, Intel, Unilever, Nestlé, MSN, Sky, Mastercard, Boeringher Ingelheim, the Home Office, Hewlett Packard and the Newspaper Marketing Agency. He comments regularly on the impact of digital on the marketing and advertising industry, both in the national and trade press as well as on this blog. He also blogs at Blogging For Food on Brand Republic. He is a Fellow of the RSA, Member of British Design and Art Direction and one of the original members of the Digital Marketing Group at the IPA. He lives in London with his young family, enjoys fine art, sailing, parenting, travel and the occasional game of tennis.

  • Rob Corradi
    BIMA Committee Member: Rob Corradi Creative Director / Owner
    NeonState
    London
    rob@neonstate.com

    Rob's career in digital began in design for games during the 8-bit era of the 80's. Having developed a keen interest in animation as a result, he went on to study Film at University, where he won a year's placement at IBM's Multimedia Research labs. His time there became the foundation of a career in interactive media, featuring key roles at top UK agencies of the nineties. An increasing desire to keep the creative standards high during the dot com mania, saw him quit his job in the Fall of 1999 to set about finding a new way of doing things. The result was Preloaded, founded in 2000. During his nine years at the agency it built a global reputation, winning numerous high-profile awards including SXSW "Best of Show" twice and .net agency of the year. More recently Rob has moved on to form NeonState, offering creative strategy and interactive direction and design for entertainment and lifestyle markets, as well developing a number of their own digital products covering online, mobile and desktop usage

  • Be Kaler Blake
    BIMA Committee Member: Be Kaler Blake Director
    Futureheads Recruitment Ltd
    London
    Be@wearefutureheads.co.uk

    With 13 years experience of recruiting in the creative digital space I have helped to identify and nurture talent and introduce them to my ever increasing rolodex. I identified the need for user experience consultants to be a core part of the production process within agencies and built a solid revenue stream for my employer and grew a team to 3 people. I have identified and placed hundreds of user experience and usability consultants into the digital space.
    I am a key member of the UK Usability Professional Association, I help run and manage the careers event and identify key speakers for their monthly events, and this has in turn boosted their profile and number of visitors.
    I am a guest lecturer at several universities in the UK and aim to work with academics to ensure that key parts of the curriculum have a commercial value. I see a rewarding part of my role as nurturing the next generation of digital experts to contribute to the international digital industry

  • Catherine Toole
    Managing Director
    Sticky Content

    Alstom, Advantage West Midlands, AOL, Aon, AXA PPP Healthcare, BERR, Borders, Capgemini, change4life, COI, Confetti, defra, Deloitte LLP, Energy Saving Trust, Everest, Fortune Cookie, Hamleys, Investec, lastminute.com, Legal & General, Lloyds TSB, London Business School, London Stock Exchange, Lufthansa, Maybourne Hotels Group, Nokia Siemens Networks, Orange Business Services, Oxfam, Passenger Focus, Post Office, RAC, Rail Europe, Reed Business Information, shopping.com and yell.com...
     
    ...are just some of the clients Sticky Content has provided digital copywriting, content consultancy and web/email and search writing training for.
     
    Catherine Toole founded Sticky Content in 1997 and is still happy every day that she did.

  • James Bromley
    BIMA Committee Member: James Bromley Managing Director
    Mail Online

    James has been managing director of the Mail Online since April 2008. During this time, the site has grown by 54%, and according to ABCe, it is the now the joint third largest UK newspaper online.  January alone saw 7.3 million unique UK users! The Mail Online is the 8th most popular newspaper website worldwide, and in the US market, it is ahead of all but 4 US based newspaper websites (Comscore Jan 2009).

    Before the Mail Online, James was responsible for the development of strategy for Trader Media Group (autotrader.co.uk), reporting directly to the COO/CEO and undertaking both M&A and new start-up ventures. He’s been online from the start—in 1996 as the first employee of the UK's first banner sales house, after which he moved to pioneering digital agency Foresight.  After a short break from online, during which time he set up, and later sold, a dance music radio station, he returned to his preferred digital medium


  • Philip Scotcher
    BIMA Committee Member: Philip Scotcher Planning Partner
    Fantastic Thinking

    Fantastic Thinking is a full service digital agency servicing a wide range of clients like Evian, easyCar, Sky, Three and GSK as well as some of London’s top advertising, DM, PR and creative agencies. Fantastic Thinking harnesses data, knowledge and insight to create local, European and global web-inspired solutions that connect with an audience. From strategy and creative through to build and launch, Fantastic Thinking focuses on ROI, knowledge, innovation and creativity.

    Following graduating from Brunel University in Product Design and Engineering Philip followed several successful planning and creative roles within WPP and The Engine Group as well as establishing his own successful creative agency. With experience in pure digital, sales promotion, direct marketing, data and advertising, Philip controls the agency planning, strategy and new business functions.

    An expert in digital strategy he has large client experience planning global campaigns for the like of Yahoo!, FIFA, Gillette and GSK.

     



Advisors to the Committee

  • Richard Copping
    BIMA Committee Member: Richard Copping Commercial Director
    Isle Interactive Ltd
    r.copping@isleinteractive.co.uk

    Richard co-founded Cambridgeshire based full service agency Isle Interactive in late 2004. Since 2004 Isle Interactive has seen its client base and revenue steadily increase. Currently acting Commercial Director Richard is responsible for new business, client service, commercial and general strategic direction of the company.



  • Ann Jamieson
    BIMA Committee Member: Ann Jamieson Managing Director
    ann.jamieson@gmail.com


    Ann Jamieson co-founded the recruitment company Pricejamieson in 1982 and has been recruiting for digital businesses since 1994 when the company also launched their website – the first recruitment consultancy website in Europe – to source candidates for the emerging market. Pricejamieson is now an Aquent company.

    Aquent is a leading global staffing firm specialising in marketing, communications and creative talent. With 70 offices in 17 countries.

    Ann’s areas of interest are skills shortages, education, recruitment and training and she regularly speaks and trains on recruitment and retention.


  • Liz Citron
    BIMA Committee Member: Liz Citron Usability Consultant
    Citron
    liz@citron.uk.com

    Liz Citron has a well-established new media pedigree that started at Wired magazine 12 years ago, then as a founding member of the Guardian’s New Media Lab the following year. Initially trained in design then in business, she combines a broad range of business, design, technical and publishing experience.

    Elected on to the executive board of BIMA since 2001, Liz spent much of 2002 actively raising awareness of BIMA acting as an interim marketing director before being asked to become chair in spring 2003. Since then, two of the three "pillars" of the association were cemented into place: the Dialogues and the Dinners, which have helped BIMA offer members valuable networking and knowledge sharing opportunities.



  • Juliet Blackburn
    BIMA Committee Member: Juliet Blackburn Head of Digital
    AAR
    jblackburn@aargroup.co.uk

    Over the last five years Juliet Blackburn has built her reputation to become the expert in new media agencies. Juliet helps clients to find the right agency for their needs and to achieve this she spends time meeting agencies (she estimates she has met in excess of 400) getting to know all about them – what they do and what they don’t actually do. Keeping up to date with the agencies and the discipline is certainly a full time job for her.

    Prior to AAR, Juliet spent nearly six years at BT delivering their marketing communications for the Internet and Multimedia services and established the new media Marcomms team. Having had a two-year spell in the agency world and 5½ years with Coca-Cola before that, Juliet is uniquely placed to understand what clients and agencies really want from one another.

    She says that the market is currently very buoyant with clients increasing their spend and focus on the digital area. Amongst others, she has helped Wana.