BIMA Awards 2004 - Best Integrated Campaign

Criteria

This award recognises the interactive component of campaigns that use no less than three forms of media to reach the audience. Particular credit was given to work where interactivity delivers value not possible with traditional media, and is central to th

Winner

  • Project Abba to Zappa
    Agency Poke
    Client Observer Music Monthly

Winning Details to follow..


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Shortlisted

  • Project ibmwimbledon
    Agency Ogilvy
    Client IBM

  • Project Royal Mail Special Delivery 9.00am
    Agency Proximity London
    Client Royal Mail

(click on the above entries to view a web link where available)