BIMA Awards 2007 - Award Categories

Current Award Categories:

  • Advertising - Integrated Campaign

    This award will recognise the interactive component of campaigns that use no less than three forms of media to reach the audience. Particular credit will be given to work where interactivity delivers value not possible with traditional media, and is central to the success of the campaign. Successful entrants will demonstrate synergy across different media. Entries can utilise any interactive media. Key Judging Criteria: Strategy, Creativity, Interactivity and Effectiveness.


  • Advertising - Interactive Advertising

    This award will recognise excellence in the use of interactivity within advertising either in paid for media space or as standalone creative. Judges will be looking for work that is both highly creative and effective therefore entrants are particularly encouraged to provide evidence of evidence of engagement and return on investment. Entries can be in any interactive media. Key Judging Criteria: Strategy, Creativity, Interactivity and Effectiveness.


  • Best Community Website or Campaign

    This award seeks to recognise the huge significance to users, brands and society that the democratisation of the web delivers. The award will be given to a website or campaign that is judged to best support and utilise interactions between communities of interest.


  • Best Microsite

    This award will recognise the most outstanding example of interactivity in a microsite, whether it is a stand-alone or part of a wider campaign. Creativity, inspiration and high production values will have been balanced with the user experience, usability and Accessibility of the site. Judges will be specifically awarding how well the published site meets the criteria of the brief it set out to answer. A summary of the brief should be included in the submission.


  • Best Online Game

    This award will recognise the most outstanding example of online gaming. Judges will be looking for creativity, inspiration, high production values and most importantly great game play. Entries must be playable within a browser.


  • Best use of Interactive Television

    This award will recognise the best project that has appeared on interactive television. Whether it was intended to advertise, inform or entertain (or indeed all three), the judges will be looking for an outstanding idea brilliantly executed


  • Best use of Mobile

    This award will recognise the most outstanding example of interactivity and innovation that utilises mobile technology e.g. mobile handsets or PDA. Judges will award work that has been specifically designed for a mobile user experience rather than simply delivered through the technology.


  • Best use of Social Software

    This award will recognise the most outstanding use of social software - from Blogs and RSS to Podcsting and forums. The judges will look for innovation, quality of contnet, appropriateness of interaction and effectiveness (against purpose and objectives)


  • Best use of Viral

    This award will recognise the most outstanding example of viral being used to disseminate of message, whether it is for marketing purposes, social benefit or purely entertainment. Judging will consider the creativity of the idea, the quality of the execution and the reach of the work. To this end any evidence of distribution should be included with the submission.


  • Charity and Not for profit

    The judges in this category will be looking for applications which use interactivity to clearly communicate the values, objectives and activities of their organisation and enable visitors to become involved with their organisation if they so choose. Entries can be in any interactive media, internet, CD-Rom, DVD, mobile, installation, kiosk or interactive TV.


  • Education and Training

    This award is for the best use of interactivity in a project designed to enhance the learning, training or personal development process. Specifically the judges will be looking for examples where the interactive experience benefits the learning process in ways not possible with other media. Entries can be in any interactive media, internet, CD-Rom, DVD, mobile, installation, kiosk or interactive TV.


  • Government and Information

    This award will recognise the best project that uses interactivity where the primary motivation is to inform or convince its intended audience. Specific focus will be given to any mechanisms that facilitate the relevancy and timeliness of information and methods used to encourage further communication and feedback. Entries can be in any interactive media, internet, CD-Rom, DVD, mobile, installation, kiosk or interactive TV.


  • Innovation

    The award will be given to the project that in the opinion of the judges, is the most outstanding example of innovation in interactive design. While the media does not have to be ground-breaking in itself, the way that it is utilised and experienced has to be. Entries can be in any interactive media, internet, CD-Rom, DVD, mobile, installation, kiosk or Interactive TV.


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  • Interactive craft Award

    This award will recognise excellence in any aspect of creative craft that is wholy or partly responsible for the effectiveness of an interactive design project, where effectiveness should be stated against the project's objectives. The judges will look for outstanding examples of typography, graphics, sound, copywriting, animation and coding.


  • Kids

    This award will recognise the most outstanding example of interactive design created for children. This year the award won't be judged by the adult panel, but their highly critical offspring. After all, they are who you designed for!


  • Most Outstanding Achievement in Accessibility

    This award will recognise the most outstanding achievement made by an individual, agency or organisation in the realms of accessibility. Judges will be looking for examples of either a specific project, programme or change in working practice that results in a product or service being more widely available, regardless of the interactive channel it was delivered in.


  • Online - Website

    This award will recognise the most outstanding example of interactivity in a website considered to be a large scale project. Creativity, inspiration and high production values will have been balanced with the user experience, usability and accessibility of the site. Judges will be specifically awarding how well the published site meets the criteria of the brief it set out to answer. A summary of the brief should be included in the submission. Key Judging Criteria: Strategy, Creativity, Interactivity and Effectiveness.


  • Sector - Arts & Culture

    The judges will be looking for outstanding examples of interactivity in projects that specifically aim to cover, enhance or represent artistic or cultural endeavours which extend the reach of arts and culture to a wider audience. Entries can be in any interactive media. Key Judging Criteria: Strategy, Creativity, Interactivity and Effectiveness.


  • Sector - B2B

    The judges will be looking for the best use of interactivity in providing or promoting business-to-business products or services. Entries can be made in any interactive media. Key Judging Criteria: Strategy, Creativity, Interactivity and Effectiveness.


  • Sector - B2C

    The judges will be looking for the best use of interactivity between commercial enterprise and consumers. Entries can be made in any interactive media. Key Judging Criteria: Strategy, Creativity, Interactivity and Effectiveness.


  • Sector - Entertainment

    The judges will be looking for the best use of interactivity in projects that are intended either as supporting for the entertainment industry or to directly entertain a target audience. It is important that you supply details of who the project was aimed at and how it was received. Entries can be in any interactive media. Key Judging Criteria: Strategy, Creativity, Interactivity and Effectiveness.


  • Student

    This award will recognise the best use of interactivity work within digital media by a student or a team of students as part of a course project, and is open to anyone currently in full-time education The work must have been produced as part of a course and can be either individual or collaborative. The judges will be looking for exciting and innovative creative ideas in interactive design and functionality. Entries can be in any interactive media, internet, CD-Rom, DVD, mobile, installation, kiosk or interactive TV.