BIMA Awards 2007 - Award Shortlist
Click on one of the buttons below to view the selected shortlist entries for BIMA Awards 2007
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Advertising - Integrated Campaign
This award will recognise the interactive component of campaigns that use no less than three forms of media to reach the audience.
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Advertising - Interactive Advertising
Recognises excellence in the use of interactivity for campaigns that appear in paid-for media space.
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Best Community Website or Campaign
The award will be given to a website or campaign that is judged to best support and utilise interactions between communities of interest.
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Best Microsite
This award recognises the most outstanding example of interactivity in a microsite, be it stand-alone or part of a wider campaign. Judges looked for how well the site meets the criteria of the brief it set out to answer.
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Best Online Game
This award recognises the most outstanding example of online gaming. Judges looked for creativity, inspiration, high production values and, most importantly, great game to play.
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Best use of Interactive Television
This award recognises the best project that has appeared on interactive television. Whether it was intended to advertise, inform or entertain (or indeed all three), the judges were looking for an outstanding idae brilliantly executed.
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Best use of Mobile
This award recognises the most outstanding example of interactivity and innovation using mobile technology. Judges rewarded work that was specifically designed for a mobile user experience, rather than simply delievered through the technology.
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Best use of Social Software
This award will recognise the most outstanding use of social software - from Blogs and RSS to Podcsting and forums. The judges will look for innovation, quality of contnet, appropriateness of interaction and effectiveness (against purpose and objectives)
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Best use of Viral
This award recognises the most outstanding example of a viral campaign, whether for marketing purposes, social benefit or purely entertainment. Judges considered the creativity of the idea, the quality of the execution and the reach of the work.
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Charity and Not for profit
Judges in this category looked for applications that used interactivity to clearly communicate the values, objectives and activities of their organisation, and enabled visitors to become involved with their organisation.
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Education and Training
This award is for the best use of interactivity to enhance learning, training or personal development. Judges looked for examples where the experience benefited the learning process in ways not possible with other media.
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Government and Information
This award recognises the best project that uses interactivity where the primary motivation is to inform or convince its intended audience.
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Innovation
This award is given to the project that, in the opinion of the judges, is the most outstanding example of innovation in interactive design.
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Interactive craft Award
This award will recognise excellence in any aspect of creative craft that is wholy or partly responsible for the effectiveness of an interactive design project, where effectiveness should be stated against the project's objectives.
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Kids
This award will recognise the most outstanding example of interactive design created for children. This year the award won't be judged by the adult panel, but their highly critical offspring. After all, they are who you designed for!
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Most Outstanding Achievement in Accessibility
This award recognises the most outstanding example of interactivity in a microsite, be it stand-alone or part of a wider campaign. Judges looked for how well the site meets the criteria of the breif it set out to answer.
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Online - Website
This award will recognise the most outstanding example of interactivity in a website considered to be a large scale project.
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Sector - Arts & Culture
The judges will be looking for outstanding examples of interactivity in projects that specifically aim to cover, enhance or represent artistic or cultural endeavours which extend the reach of arts and culture to a wider audience.
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Sector - B2B
The judges will be looking for the best use of interactivity in providing or promoting business-to-business products or services.
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Sector - B2C
The judges will be looking for the best use of interactivity between commercial enterprise and consumers.
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Sector - Entertainment
The judges will be looking for the best use of interactivity in projects that are intended either as supporting for the entertainment industry or to directly entertain a target audience.
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Student
This award recognises the best use of interactivity work within digital media by a student or a team of students as part of a course project, and was open to anyone in full-time education.
