Best use of Viral

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BIMA Awards 2007 - Best use of Viral

Criteria - This award recognises the most outstanding example of a viral campaign, whether for marketing purposes, social benefit or purely entertainment. Judges considered the creativity of the idea, the quality of the execution and the reach of the work.

Bima award winner: Dexter (click to enlarge)

Winner - Dexter

Project: Dexter
Agency: Ralph
Client: Fox TV

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Shortlisted

(click on the above entries to view a web link where available)