BIMA Awards 2007 - Best use of Social Software
Criteria - This award will recognise the most outstanding use of social software - from Blogs and RSS to Podcsting and forums. The judges will look for innovation, quality of contnet, appropriateness of interaction and effectiveness (against purpose and objectives)
Winner - TalktoFRANK Bot on MSN, Experience FRANK
Project: TalktoFRANK Bot on MSN, Experience FRANKAgency: i-level & MSN
Client: COI on behalf of the Home Office, Department of Health and Department for Education and Skills
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