BIMA Awards 2007 - Best use of Mobile
Criteria - This award recognises the most outstanding example of interactivity and innovation using mobile technology. Judges rewarded work that was specifically designed for a mobile user experience, rather than simply delievered through the technology.
Winner - The Legend
Project: The LegendAgency: BBH
Client: Perfetti Van Melle - Air Action Vigorsol (chewing gum)
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