BIMA Awards 2006 - Charity and Not for profit

Judges described the We Are What We Do web site as superb, simple and effective. "A bright, enthusiastice site that encourages people to start changing the world themselves by the simplest means," said one.

It Might Just Change The World is a campaign by We Are What We Do, which describes itself as a "movement" rather than a charity or organisation. Its aim is to encourage people to participate in simple, everyday activities such as turning off the tap while brushing their teeth, giving blood, and recycling objects such as glasses, computers and books.

LBi created a web site that sits at the heart of the movement, enabling people to join in, building the community and raising awareness. The site was designed to be friendly and inviting to appeal to the widest possible audience. A digital advertising campaign was also created to get people to take part in these everyday actions.