BIMA Awards 2006 - Best use of Viral

This division of Hewlett-Packard had never tried viral and was keen to see if it would help reach a young, cool audience. To try to achieve this, MRM Worldwide created a whole new sport - fingerball - to rival the action of the World Cup.

The viral activity was launched in May 2006 with a one-minute film showing off the amazing skills of fingerball hero Dave B. This was backed with a blog that gave instructions on how to get started yourself, and linked to the main HP.com site. Over the next six weeks, MRM continued to release films and add regular entries to the blog.

The site had more than eight million hits, accounted for 20 per cent of the traffic to the HP web site and received coverage on MSNBC and in The New York Times. Judges described the viral as witty, fun to watch and engaging.