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BIMA is very pleased to welcome to this Breakfast Bite, Stephanie Matthews, Research Group Head, C4

 Stephanie will explain how C4 has commissioned an enormous piece of youth research.  Come and hear how this elusive market was targeted and how online was used as the preferred communication vehicle

The big questions we will be addressing include:   
• staying on top of an ever-changing market
• talking credibly to young people
• cultural properties that young people gravitate around
• today’s brand affinities & loyalties

BIMA Breakfast Bites - The Three Series
Series 1 : Things to sink your teeth into for 2008 
for details of the three events in series 1 see here

Bite 3: innocent drinks – Putting things into practice
Speaker: Ted Hunt is the Digital Manager at innocent drinks – BIMA feels extremely privileged as this is the first time that innocent have spoken publicly

Reservation can be made online here

At this Bite Ted will discuss how innocent drinks are falling forwards fast to gain real time research and insights whilst building a loyal culture of brand advocates online. Ted is open for questions.

• Date: 15th April 2008
• Time: 8.30am – 10.00am
• Venue: Soho House Members’ Club
• Address: 21 Old Compton Street, London W1D 5JJ

Please book early to avoid disappointment

 
BIMA Breakfast Bites is an education series from BIMA. These are intimate gatherings that will showcase industry specialists speaking on the most prevalent issues of the day. Bites will run every four to six weeks and will be a place to begin your thinking on a topic, facilitate easy networking and launch you into your day with some new ideas and insights.