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Boomers, silver surfers, 50+, third agers, the mature market - whatever you call them, they’re a group that can’t be ignored. They have good incomes, great social networks and they’re getting online like never before.

But is it really just one group? 50 is very different to 75 and one can no longer assume that everyone over 65 is retired. Can you communicate with all these people in the same way? Does age really matter - is there a difference between marketing to the 50+ and under 50s? Should you be focusing your attentions on this market? What do they do online?

• A total of 48.4 per cent of Internet users are aged between 35 and 64. (Comscore)
• 67 per cent of those aged 45-54 go online every day or almost every day (National Statistics Office)
• More than half the visitors to MySpace are aged over 35 (Comscore)
• The majority of Internet users aged 35 and over feel online ads are aimed at younger users (Burst Media)
Find out what you need to know to do more for the "missing half" of potential customers from our expert panel:

The Panel
David Noble, MD of age-positive social networking site Wanobe.
Dick Stroud of 50+ marketing consultancy 20Plus30 and author of the 50-Plus Market
Stephen Morgan, MD of dev agency Squiz who worked on the new 50Connect site
Millennium, marketing agency focusing on the mature market (speaker TBC)
Elizabeth Varley (Chair) digital copywriter, entrepreneur and founder of Online Content UK.

So come along and join the discussion, enjoy a (free!) drink and network with other digital bods.  Check out the latest updates to this event on the website  http://nmk.co.uk/2008/04/21/beers-innovation-coming-of-age

Your welcome drinks are very kindly sponsored by Campbell Hooper, commercial solicitors. Alex Chapman, Campbell Hooper’s media IP expert, will be at the event with his team. www.campbellhooper.com

About Beers and Innovation
Beers and Innovation is a regular panel discussion event to discuss the latest issues around innovation in UK digital, highlighting examples of innovative practice and on the lookout for the next big thing. They are about sharing experiences, insights and ideas with peers across the industry. The ‘beers’ aspect to the proceedings mean that they’re also an excellent way to meet with new and interesting people that you’ll want to work with.

*Finding the CC Club
Enter the Trocadero through the main entrance on Coventry St - the road that leads between Piccadilly Circus and Leicester Square. Walk straight ahead. Take the escalator down. Turn left and find the bar on your left after around 10 metres.