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Twitter journalism... and lessons for extending social reach

Read more on the Event: Twitter journalism... and lessons for extending social reach

Time & Date: 6:45pm to 9:30pm, 19th Apr 2012
Price: £6.00 [Purchase]
Member Price: Free [Register]
Venue: Innovation Warehouse, 1 East Poultry Avenue, London EC1A 9PT

Twitter has been both praised and pilloried for its role in the Arab Spring, and is over-often said to be revolutionising traditional journalism. From the Twitter frontline, award-winning correspondent Paul Lewis will sort the truth from the chatter and speak about his experiences and views of real-time reporting, and the benefits of building and engaging with an online following. He is joined by leading social media expert Tiffany St James, who will share insights from a business perspective and draw out lessons anyone can use to extend their social reach.

Paul has said of his reporting during last year’s UK riots: “While journalists covering previous riots would chase ambulances to find the frontline, we followed what people on social media told us. By the end of the week, I had accumulated 35,000 new Twitter followers."

This event is brought to you by a unique collaboration between the NUJ (National Union of Journalists) and BIMA (the British Interactive Media Association) – with a view to building contacts between our members and generating conversations about all things digital.

Secure your place today:
This event is free-to-attend for BIMA and NUJ members although you must register in advance to secure your place. Non-members can purchase tickets at £5 + VAT
  • BIMA members: register above
  • NUJ members: register here
  • Members of neither organisation: purchase tickets above
Presentations will start at 7pm, followed by an in-depth audience discussion led by the NUJ President Donnacha DeLong. Stay until 9:30pm to enjoy wine, nibbles and networking.

About the panellists

Tiffany St James is the former Head of Public Participation for the UK Government and a social technologist, social media strategist, trainer and international speaker, advising governments and industry on embedding social media in global businesses. She aligns corporate objectives, people skills and evolving technology to embed practical digital and social media strategy for impactful change and growth. Her focus in 2012 is building Social Media War Rooms for businesses and Social TV analytics for broadcasters.

Paul Lewis
is Special Projects Editor for the Guardian. He was named Reporter of the Year at the British Press Awards 2010 and won the 2009 Bevins Prize for outstanding investigative journalism. He previously worked at the Washington Post as the Stern Fellow.

This is a BIMA event held in association with:
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