Events

InSkin Media CEO Hugo Drayton challenges head-on the new web publisher euphoria around paid-for subscriptions, and discusses why brands are missing out if web video ads are not on the schedule.

2010 will be the year video advertising online explodes. Our friends at Netimperative have been tracking how spend on web video has reached its tipping point, and that’s why this month’s dinner is all about what’s working, what’s not - and why many brands are failing to grasp it.

Hugo Drayton is the MD of InSkin Media, and an internet industry veteran not shy of challenging the conventions. Are media groups so focussed on pay walls of tomorrow, they’ve missed the advertising revenue stream of today? Are brands so excited about social marketing, they’ve missed the guaranteed reach of web ads?  He will give candid views on why today’s web media industry is repeating the mistakes of the 90s, and show how smart marketers can achieve great results with new ad formats, rather than simply expecting readers to stump up cash for content.

This dinner will help you consider one of 2010’s hottest topics, while networking with industry peers. Hugo will use examples of well-placed, unique and successful video advertising. The consumer uptake of social networking can hugely influence consumer knowledge, engagement and interaction – and, used judiciously, can work wonders for brand building. Combining video with consumer, publisher or social media websites can bring great advertising results and consumer brand loyalty.

It’s an intimate private evening, packed with lively debate, great conversation, and as always an excellent dinner. You meet people shaping the sector and get the inside track on where our industry’s heading and why.

Meet Hugo: Hugo joined InSkin Media as CEO early in 2009. He worked for the previous 2 years as CEO of the digital behavioural targeting company, Phorm, following his role as European MD at Advertising.com (AOL).   Hugo spent 10 years at The Telegraph Group, where he was Group Managing Director, and previously served as Group Marketing Director and Digital Director.

All reservations and payments are online (see above) and as dinner places are tightly limited, it's a first come first served basis.