Events

Through an interactive mix of panel discussions, case studies, presentations and round tables address:

• Which social media platforms should you use?
• Which is the best team structure to ensure you cover PR, Marketing and Customer Services?
• How do you measure the success of your strategy?
• What ‘company voice’ is authentic and attuned to your customers?
• What content should you release to attract customers and keep them hooked?
• Can you measure the bottom-line returns? How?
• How will your social media activity affect your web and direct marketing campaigns?
• What’s the next big thing? How can you be ready?
• How much budget should you allocate to social media?
• How do you get senior management buy in to this new medium?

Expert speakers include:

Vincent Sider, Head of Strategy: Social Media, Gaming & Presence, BT
Lawrence Merritt, Commercial Director, Photobox
Rob Moss, Head of Marketing, Lastminute.com
Trevor Johnson, Head of Strategy and Planning, Facebook
Jaz Cummins, Web & New Media Manager, Amnesty International
Maz Nadjm, Online Community Product Manager, BSkyB
Ricky Chopra, Digital Marketing Manager, Speedo
Paul Hood, Head of Digital, Mirror Group
Kristine Kirby, Home Shopping Director, Fatface
Phil Taylor, Online Development Manager, SeaFrance
Lauri Vela, Chief Marketing Officer, Space.NK

Full details at www.socialmediastrategyevent.com