Breakfast Briefing: making the most of the 'maker revolution'
What does this ‘maker revolution’ mean for agencies and brands? How can the opportunities be leveraged and how do we respond to the threats and challenges?
Join us for breakfast before work and leave ready to start your day inspired and full of new ideas.
- Andy Huntington (Interaction Designer & Hardware Producer, BERG) will debunk some of the myths surrounding the Maker Revolution and provide attendees with practical tips on where to best start when it comes to implementing IoT technologies such as 3D printing.
- Paul Sheehy (Founder, Folk) will talk from an agency perspective on the importance of bringing brands back to their core purpose, demanding action from the consumer. Paul will also suggest concrete actions to execute this vision.
- Ben Alun-Jones (Director at Searu) will concentrate on his initial learnings from Searu, explaining how they took mass-customisation as an abstract concept through to working out the best technology and identifying knitwear as the most appropriate product. With Searu, the vision is twofold. Firstly, to sell knitwear as a brand. Secondly, to license Searu's mass-customisation technology to other brands.
- 8:30am arrival for tea, coffee, pastries and networking
- 9am kick off
- 10am ends.
This event is kindly hosted by Kemp Little at their offices in The City. You can access a map and directions here: http://www.kemplittle.com/site/contact/
BIMA members and staff of member companies are invited to register for free. Non members are also very welcome to attend and can purchase tickets via the link above for £10 + VAT.