Events

Speaker: Chris Cowpe, Co-founder of the Caffeine Partnership

Organic growth – getting more assignments from your existing clients - should always be a top priority. Even more so now when many agencies are struggling to turn project work into on-going relationships, and when new business is fiercely competitive and in some sectors relatively scarce.

But it’s rarely done systematically, consistently or with any real sense of urgency.

This talk and Q&A discussion is intended to:

• reinforce why organic growth is so valuable 
• highlight the internal and client barriers and how to remove 
• provide 6 practical suggestions 
• share lessons from creative industries – and further afield 
  

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Chris Cowpe is co-founder of the Caffeine Partnership which advises companies and brands on achieving turbo-charged growth. He is also co-author of the recently published “How To Win Friends And Influence Profits – the art of winning more business from your existing clients”.

Pre-Caffeine, Chris was CE of the ad agency DDB London where he oversaw the rise, fall and rise again of what is today Tribal DDB. He has advised digital/integrated agencies as well as working on business development issues for a wider range of professional service companies.