BIMA Dialogues
BIMA Breakfast Bites (B3)BIMA Breakfast Bites (B3)
BIMA Breakfast Bites (B3) is the new educational series from BIMA. This series of intimate gatherings showcases an industry specialist’s Top Ten Tips on the most prevalent issue of the day.
The bites series, runs every four to six weeks. It's a place to begin your thinking on a topic, to facilitate easy networking and to launch you into your day with some new ideas and sparky insights.
News Update
BIMA Breakfast Bites - The Three Series
Series 1: Things to sink your teeth into for 2008
Bite1: Ramp Industry: Word of Mouth/Advocacy
Ramp Industry
Andrew Crysell from Ramp Industry, who’ve carried out extensive research and insight for the likes of Channel 4, The Guardian, River Island and Sony PlayStation, explores the significance of word-of-mouth, brand advocacy and the role played by content.
Speaker: Andrew Crysell, Managing Director, Ramp Industry.
• Date: 18th Mar 2008
• Time: 8.30am – 10.00am
• Venue: Soho House
• Address: 21 Old Compton Street, London W1D 5JJ
The big questions we’ll be addressing include:
• How do you measure Word of Mouth
• Referral Society to Deferral Society
• Social currency and bridging capital
• Arming consumers to become broadcasters
Bite 2: Channel 4: UK Tribes: Mapping Out Youth Culture
C4 has commissioned an enormous piece of youth research. Come and hear how this elusive market was targeted and how online was used as the preferred communication vehicle.
Speaker: Stephanie Matthews, Research Group Head, Channel 4.
• Date: 2nd April 2008
• Time: 8.30am – 10.00am
• Venue: Soho House
• Address: 21 Old Compton Street, London W1D 5JJ
The big questions we’ll be addressing include:
• staying on top of an ever-changing market
• talking credibly to young people
• cultural properties that young people gravitate around
• today’s brand affinities and loyalties
Bite 3: innocent drinks: Putting things into practice
Speaker: Ted Hunt is the Digital Manager at innocent drinks – BIMA feels extremely privileged as this is the first time that innocent have spoken publicly
Reservation can be made online here
At this Bite Ted will discuss how innocent drinks are falling forwards fast to gain real time research and insights whilst building a loyal culture of brand advocates online. Ted is open for questions.
• Date: 15th April 2008
• Time: 8.30am – 10.00am
• Venue: Soho House Members’ Club
• Address: 21 Old Compton Street, London W1D 5JJ
Please book early to avoid disappointment
Look back at Bites - 2007 events
- Guest at the 1st Breakfast Bites was Steve Clayton is CTO of Microsoft's UK Partner Group - full details here.
- Guest at the 2nd Breakfast Bites was Hugh MacLeod, cartoonist and professional blogger - full details here.
- Guest at the 3rd Breakfast Bites was Damien Mulley, technical writer in an IT company in Cork. - full details here.
Breakfast Bites
