BIMA was founded as "the" trade association for the British Interactive Media industry for publishers, agencies, freelancers, students and anyone with a stake in the digital, online and interactive world.

Interactive media, especially digital content accessed over the net, is at the heart of BIMA. It doesn't matter if it's done through a desktop, through interactive TV, via PDAs or on the go using a mobile phone. Technology is moving very fast and it is a challenge to keep up; but BIMA and its members are always at the forefront, nurturing and encouraging creative development in the interactive world.

The BIMA website will become an industry reference point where members can review best practice guidelines, white papers and thought pieces, or ask an expert for advice. If someone wants to know how to build an accessible, commercially driven website using Web 2.0 technology, we'll have a best practice guide for them. And we'll know which BIMA member or affiliate can help them.

Through setting industry standards and best practices, BIMA can build solid and lasting relationships with industry recognised standards bodies and associations and help members meet legal and corporate governance requirements.

 

Whats New?

BIMA Schools Digital Challenge

Companies realise ever more clearly that, in order to attract talented young people into the digital media industry, they need to reach them and inspire them – not only before career choices are made but actually before degree courses are chosen.

Find out more about the The BIMA Schools Digital Challenge HERE.

Information Security & Usability

Download two easy to read help sheets on Information Security and Usability HERE.