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Company Overview:

Serious' portfolio of intellectual property includes over 100 optical card patents in 60 countries. Applications of its proprietary technology include interactive gift cards, loyalty cards, pharmaceutical patient education cards, direct mail programmes and collectible digital trading cards.

Serious’ clients include Manchester United, BBC Worldwide, Best Buy, Indianapolis Motor Speedway, Disney, Electronic Arts, Virgin, Circuit City, five of the top 10 US pharmaceutical companies, Sony Pictures, New Line Cinema, Warner Brothers, The Lance Armstrong Foundation, Tissot and ESPN. Serious was a recent winner of a Promo Interactive Marketing Award 2007 (USA), is a finalist in the Promo Awards (USA) and International Globes 2007, and was a finalist in the Sport Industry Awards 2007 (UK).

"The cardz make a perfect communication device for showcasing our TV properties, to help clients see how each brand can be translated into viable merchandise." Richard Hollis, Head of UK Licensing - BBC Worldwide

"The One United DVD card is a great piece of media which is both informative and exclusive to its audience. One United members are now able to interact with the club, bringing them closer to what’s really happening at the club." Sir Alex Ferguson, Manager - Manchester United

" We were the first in Motorsports to use your card as a renewal device and enjoyed incredible success..." Terry Angstadt -VP Marketing - The Indy 500

"The product is great, I haven't taken off my lanyard since we received it..." Kelly Hugunin, Director of Marketing - Cheetah Girls, Walt Disney Records

"With the recent convergence of technology and creativity in the digital space, Serious' cards provide the club with the perfect tangible solution for delivering a comprehensive interactive brand experience to our season ticket holders." Mark Hargreaves, General Manager, Man Utd Interactive

"Every facet of this promotion was designed to deliver that same hip vibe to those who seek adventure and an anything-but-ordinary lifestyle.” Bill Wetmore, Customer Marketing Director for Scottish & Newcastle Importers

"OPTICAL CARDS HIT THE RIGHT NOTE...." Financial Times - 12th June 2007

"WHAT'S NEXT... THE NEW TECHNOLOGIES MAKING A DIRECT CONNECTION BETWEEN BRANDS AND CONSUMERS...CD Cardz & DVD-Cardz" - Marketing Direct Magazine Cover Story - February 2007

Future Activity

Continued customer acquisition and retention card programmes with Manchester United, (Asia Tour & One United 2007) Circuit City, Diabetes UK & Pink.

Member Contacts

• David Brown
  Job: CEO, Serious USA, Inc.
  Telephone: +1 212 696 5585
  Email: david@serious.com
  
• Peter Ellul
  Job: CEO
  Telephone: 020 3008 6350
  Email: peter@serious.com
  
• Ms  Kathy Heslop
  Job: Director of PR
  Email: kathy@serious.com
  
• James Marks
  Job: VP, Client Planning
  Telephone: 020 3008 6353
  Email: james@seriouseurope.com