BIMA Member: AAR

Address:

26 Market Place
London
W1W 8AN
UK

Switchboard:

020 7612 1200

Company Overview:

AAR was established in 1975 and since those early days, our remit has grown to cover all marketing disciplines and a broad range of services that promote client/agency best practice.

We offer our clients’ expert advice on any of the following areas:

- Agency Search & Selection
- Procurement Consultancy
- Roster Management / OJEU Procedures

We pride ourselves on offering a unique, in-depth and up-to-date insight into the UK communications industry, underpinned by complete confidentiality and impartiality. This knowledge can save you time and make the process more efficient and effective.

Together with our affiliate offices in the USA, Australia, South Africa, Singapore and four European offices - and our deep understanding of global agency networks - we are also well placed to manage international briefs.

In the UK, we manage around 75% of all agency reviews where an intermediary is involved.

We operate across all major communications disciplines including

Advertising, Media Planning & Buying, Direct Marketing, Design, Digital, Employee Engagement, PR, Sales Promotion, Sponsorship, Strategic Consultancy, =

Whether you’re looking for just one agency or to establish a roster, we can provide advice and guidance as to the best route for your marketing strategy. Each discipline is managed by a senior professional who has a wealth of experience in their specialist field, both from an agency and client perspective. And every AAR consultant works closely with their agencies to stay up to date on all the key performance indicators as well as their culture, people, clients and category experience.

What are the key benefits?

Allowing the AAR to manage the agency review process for you means you will be able to…

- Retain complete anonymity until you decide to ‘go public’, helping you retain a professional working relationship with your incumbent agency.

- Make informed decisions based on solid insight and understanding of the marketplace.

- Receive advice and guidance at every stage; from developing the brief, to the type of pitch process, to all aspects of agency remuneration and contract negotiation.

Member Contacts

• Ms  Juliet Blackburn
  Job: Head of Digital
  Telephone: 020 7612 1200
  Fax: 020 7321 1321
  Email: jblackburn@aargroup.co.uk
  
• Kerry Glazer
  Job: CEO
  Email: kglazer@aargroup.co.uk
  
• Nadia Martins
  Job: Head Of Business Development
  Telephone: 020 7612 1202
  Email: nmartins@aargroup.co.uk