Member News: INDUSTRY TRENDS - WHAT IS BEING DONE CURRENTLY TO DEFEND AGAINST ABANDONMENT?
Article Date: 3rd Feb 2010
Most measures being used to reduce abandonment of websites do not involve marketing but instead concentrate on the optimisation of the design of ecommerce areas to make them as user friendly as possible. For example exit traffic can be reduced by the reduction of the number of actual click throughs required to make a purchase, so that way the check out flow is enhanced. There is also the inclusion of features like security measures, the disclosure of all shipping costs immediately, the supplying of browsing history to reinstate products previously searched to induce a purchase, the option of loyalty programmes, live support or video chat for people with questions about products and then the incentive of free shipping.
There are also a number of vendors who are providing software services and tools that work on the premise that data is captured after completion and submission of the whole transaction. Many vendor solutions add a level of complexity which can be difficult to implement into existing infrastructure and development life-cycles because they require re-coding of web applications. This could create complex IT projects.
VeCapture software is a revolutionary online efficiency application which when installed, captures and relays data entered into forms or chopping carts in real time, even if a user abandons the process by jumping to another web page or by just simply closing the browser down. The increasing importance of the Web in the acquisition process makes solving application abandonment a vital part of an eBusiness strategy. Most companies lack the resources or proper analytics to adequately attack the problem. VeCapture provides easily deployable technical code onto a customer’s website and provides an interface to allow self administration of their CRM programs, ranging from a simple self-service hosted solution, to back-end integration for more complex environments.
THE SOLUTION
VeCapture software is an online efficiency application which when installed, captures and relays data entered into forms or shopping carts in real time, even if a user abandons the process by jumping to another web page or by just simply closing the browser down. The increasing importance of the Web in the acquisition process makes solving application abandonment a vital part of an eBusiness strategy. Most firms lack the resources or proper analytics to adequately attack the problem. VeCapture provides easily deployable technical code onto a customer’s website and provides an interface to allow self administration of their CRM programs - ranging from a simple self service hosted solution to the more involved back-end integration for more complex environments.
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