Member News: APRÈS-ABANDONMENT REMARKETING IS A NO BRAINER WITH VECAPTURE by Kathy Heslop, Director of Communications at Ve Interactive Ltd
Article Date: 8th Feb 2010
Following up abandoned shopping cart leads with sensitive remarketing techniques not only improves conversion rates, but also presents e-retailers with the opportunity to personalise the consumers’ e-retail experience and generate awareness for your brand. This is especially favourable if an incentive to complete the transaction is included in the communication, (free shipping, 10 percent discount, loyalty membership offer etc). It’s not rocket science, we all like a deal!
However, standard shopping cart abandonment emails rely on web analytics data and on the consumer having previously shopped at that site, or at least registering with it. But what about reaching out to those other people who aren’t registered and who have abandoned their shopping carts mid-transaction? People are busy, they get distracted whilst surfing, they put things into their carts intending to purchase later and then forget, or maybe they just want to chew on that potential purchase and look for a better dea4e3l elsewhere. Sometimes a gentle nudge can equal a conversion.
So why not capitalise on the fact that approx 1.67 billion people worldwide use the internet, (Miniwatts Marketing Group) and that digital shopping is now rooted in our lifestyles, and start engaging with all your website visitors? Following up abandoned leads could potentially result in valuable new revenue and it’s also a chance to promote a more personal brand sentiment, (eg. come and talk to us for more information about this). You could also up sell or showcase new products and at the very least, gain valuable insight into your customers’ needs and behaviour. It might even give you new ideas for product or service development.
So don’t risk your website visitors taking a detour and spending their hard earned cash elsewhere? Call Ve Interactive today and talk to us about the easy installation of VeCapture software and get started on reclaiming those lost leads.
Post to your social networking site:
