Member News: ÉCURIE25 SUPERCAR CLUB INSTALLS VECAPTURE SOFTWARE TO SUPPLEMENT ITS ONLINE SERVICE LEVEL
Article Date: 11th May 2010
écurie25 the international supercar club that provides an online luxury car service to its roster of exclusive members, has purchased and installed VeCapture software to assist in delivering continued online excellence. écurie25 membership brings the right to drive fine automobiles for 40-50 days a year, taking away the costs and hassle associated with outright ownership. It also gives the beauty of choice. Why drive a Bentley daily when you can work your way through a glittering fleet of Ferraris, Lamborghinis, Aston Martins, Maseratis, Porsches etc?
To coincide with an attractive website redesign, écurie25 has chosen to implement VeCapture on its site in order to supplement its current service level. The VeCapture software captures actionable customer data in real time for remarketing purposes. In écurie25’s case, this accrued intelligence can be subsequently used to offer VIP personalised customer support to any car connoisseur who was on the site, but who for example, might not have completed submitting their membership details. The écurie25 team can then reach out to offer help, advice or information to that person.
“We want to make sure that our website reflects our products - providing a dynamic and enjoyable experience with superior functionality,” explained Chirag Shah, CEO of écurie25. “Just as I was putting the finishing touches to the new website, I was introduced to Ve Interactive’s data capture capabilities by a member of my club. I was so impressed with the power of this information that I actually re-designed the final website to incorporate this functionality. Supercar enthusiasts tend to be people with busy, action-packed lives and no one enjoys form filling at the best of times, but thanks to VeCapture, we can now be on hand to address any specific questions and take care of any needs that may arise as a result of someone exploring our membership opportunities.”
“We are delighted to be working with écurie25,” commented David Brown, CEO of Ve Interactive. “Behavioural and technological changes are affecting the digital marketing industry in many positive ways. Indeed as the Cluetrain Manifesto explained: “markets are conversations.” We are now in a buyer-centric market, so VeCapture’s ability to acquire real time, online customer data can help écurie25 set a chain of personalised VIP customer service in motion, as opposed to offering a purely DIY web experience. This is especially pertinent within the luxury space, where high calibre, personal service is implicit.”
About Ve Interactive Ltd
Ve Interactive is an online efficiency solutions provider. It’s VeCapture software is easily installed onto web sites and delivers high-valued data of precise audiences to its retail partners and brand clients, (ie. audiences who are already familiar with that brand's services or products, but who may not have pre-registered with the site, or may even have abandoned the process before completion). Average shopping cart abandonment rates across the web are currently 60% of all commenced transactions, (source: Marketing Sherpa). Taking this acumen and working with best practise remarketing methodologies, and complying within EU Data Protection law, a brand can then initiate contact with that audience, instantly increasing the value of each website visitor. This also creates a more personal service-relationship and helps to build loyalty, brand distinction and an enhanced customer experience. Website: http://www.veinteractive.com
Background on Abandonment
With an average of 65% of all online transactions being abandoned and the online retail market being projected to leap to £25bn in 2010, (Deloitte & Touche), recovering abandoned leads could mean the chance to reclaim significant revenue for your business.
Why bother?
Because remarketing works. 46 percent of abandonees convert when re-marketed to, (Forrester Research).
How?
This easy to install software will compliment any existing web analytical tools that you may already have. As soon as a visitor to your website starts to enter their information, VeCapture acts as a ‘black box,’ monitoring all data entered, regardless of whether the visitor actually completes the process and hits the submit button or not.
VeCapture demo (2 mins): http://www.veinteractive.com/demo
What’s your return on investment for buying VeCapture?
Simply enter your current online revenue and use the slide bar to calculate your potential earnings: http://www.veinteractive.com/roi
About Écurie25
écurie25 is the world’s largest and longest running supercar club. With multiple locations across the UK, écurie25 provides its members with conven
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