Member News: Double Win for Knifedge for Creative Charity Marketing
Article Date: 22nd Sep 2011
Creative agency Knifedge has won two prestigious awards in the IVCA Clarion Awards for its imaginative approach to charity marketing.
Organised by the International Visual Communications Association, the IVCA Clarion Awards are Europe’s biggest awards to recognise and reward communications for CSR, diversity, sustainability, community development, ethical, health and welfare issues in the public, charity, social enterprise and corporate sectors.
Knifedge picked up its first gong in the Best Interactive Charity Campaign category for its “Christmas Crackers” e-fundraising drive for Crisis, the homeless charity. The same campaign, which raised over £650,000 for the charity last Christmas, was also highly commended in the Best Charity Website category.
Knifedge’s second award was for Best Experiential Charity Campaign, which it won for a bike-powered projection stunt beamed onto the Royal Albert Hall to mark WWF-UK’s Earth Hour 2011.
“Some of the most creative marketing of the moment is happening in the third sector, and the IVCA Clarion Awards aim to highlight that,” said Jonathan Bridgen, managing director of Knifedge. “We’re very proud to once again have had our work recognised in these notable awards.”
In recent years, Knifedge has built itself a strong reputation in creative charity marketing, producing a string of hard-hitting, award-winning campaigns for a wide range of charities. Other notable charity clients include Holocaust Memorial Day Trust, Heart & Soul and Dore.
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