Member Showcase: Rufus Leonard
Project: Breaking the Law
Client: Wragge & Co LLP
Outline Brief
Wragge & Co has a strong reputation amongst those in the know for the quality and integrity of its graduate recruitment programme. But, in a fiercely competitive arena, many of its real points of difference were not getting through to the right candidates.
Outline Work
The campaign is focused on showing how Wragge & Co treats its graduate recruits differently from other law firms. By offering all of its graduate intake full time jobs at the end of their training; by giving them early access to some of the firm’s top clients; by its commitment to diversity and by maintaining a true work-life balance – Wragge & Co is the only UK law firm to appear in FT and Sunday Times surveys on ‘best places to work’.
Unique Features
Rufus Leonard has captured these points of difference in a recruitment brochure and dedicated website, which feature ‘mug shots’ of partners with examples of how they are ‘breaking the law’. The new material also includes an eye-catching red and black colour scheme and arresting photography and illustrations highlighting the firm’s commitment to added value and community issues.
In 2007 the 'Break the Law' campaign was highly commended at the Legal Marketing Awards in the recruitment category.
» Visit showcase website
Post to your social networking site:
