BIMA unites with IAB in digital education mission
Article Date: 3rd Sep 2009
BIMA unites with IAB in digital education missionThe IAB and BIMA have united in a mission to provide students with the tools they need to succeed in digital marketing.
The British Interactive Media Association (BIMA) has announced that it will partner with The Internet Advertising Bureau (IAB) - the trade association for digital marketing in its quest to engage with universities in the UK. BIMA has already established themselves as a driving force for digital education through their Digital Schools Challenge launched earlier this year, and the two organisations will be working closely over the coming months to put a contact strategy in place.
Kate Dickinson, IAB Operations Manager said: '"By having media owners, recruitment agencies and universities as part of the taskforce we have been able to gain an objective opinion about the state of talent in the industry. Our first initiative will aim to evaluate skills and cultivate the knowledge of those wanting to go into the digital industry, inspiring and helping graduates to understand what a career in the digital industry will mean to them."
Mirage Islam, Chair of Education & Innovation at BIMA said: "BIMA are delighted to be partnering with the IAB on such a positive initiative to enthuse, energise and instil the relevant skills for future talent. BIMA's commitment to partnerships and collaborations, will allow for combined efforts to ensure that the UK's Creative Economy grows from strength to strength."
For more information on the partnership please contact Mirage Islam on mirageislam@bima.co.uk
