Why Work Wins - A Masterclass from BIMA Awards Winners and Judges

26 Jan 2017

Posted by Sophie Bampton

BIMA Evening Masterclass Why Work Wins

What does it take to elevate your work to new heights, delight those using it and scoop up multiple gongs along the way?

Tuesday 24th January saw us joining forces once again with Creative Equals to bring you another of our popular masterclasses on creativity, this time looking at “Why work wins”.
Together we lifted the lid on some of last year’s BIMA Award winning work, with judges and practitioners discussing how to create work that’s guaranteed to wow the jury.


Ali Hanan, Founder at Creative Equals
Tiffany St James, Founder at Transmute and BIMA Executive
Nadya Powell, Founder of Innovation Disorder and BIMA Executive

Projects and speakers

Project: Rise Philippines by AKQA for Nike
Judge: Charlie Smith, Client Services Director, R/GA
Practitioner: Duan Evans, Executive Creative Director at AKQA

Project: Mumsnet Pregnancy Tracker by DigitasLBi for Mumsnet
Judge: Jessica Rowley, Managing Director of Techdept
Practitioner: Helen Fuchs, Executive Creative Director at DigitasLBi

Project: Looking for You by OgilvyOne for Battersea Dogs & Cats Home
Judge: Jim Coleman, UK CEO at We Are Social
Practitioner: Charlie Wilson, Chief Creative Officer at OgilvyOne Worldwide

Project: Love at First Taste by MullenLowe London for Knorr
Judge: Catherine Flynn, Global Head of Marketing at Facebook
Practitioner: Tom Hudson, Global Creative Director at MullenLowe

So what does that mean for those entering the BIMA Awards 2017?

2017 brings an evolution to the BIMA Awards. Nadya Powell, Founder of Innovation Disorder and BIMA Exec, introduced us to the exciting changes (check in at 01:20 to hear for yourself). 

Huge thank you goes out to our partner Creative Equals and to We Are Social for hosting.

Entries to the BIMA Awards 2017 open on 1 March. Head over to for more information and sign yourself up to our mailing list receive all the BIMA Awards goss.


Sophie Bampton
Posted by Sophie Bampton

Sophie joined BIMA in 2014, and has had the privilege of working on some incredible projects including launching BIMA's rebrand and the organisation's shiny new website! An eternal optimist, her life outside of work revolves around being kind, vegan, creative and embarking on the continuous quest to make people smile.

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