A double win at Digital Day for Bournemouth School for Girls

22 Mar 2017

Posted by Andrew Henning

In November 2016, we partnered with Bournemouth School for Girls to take part in BIMA’s fifth annual Digital Day – an initiative that encourages schools to participate in challenges within the digital sphere. We are pleased to announce that not just one, but two of the teams from the school have been declared winners of the challenge, beating stiff competition from students from over 140 other schools throughout the UK.

The students were set challenges by three companies – Tata Communications, Cancer Research UK, and Standard Life, who also acted as the overall judges for this year’s Digital Day. Each team had to present their ideas to their fellow students and to a select group from Redweb, who as their digital partner for the day, were on hand to help them with questions surrounding digital.

Team Invigorate – made up of students Ellie Mayfield, Wednesday King, Hannah Bennett, and Lauren Jones won the challenge set by Tata Communications. This challenge asked students to solve problems like unemployment, poor health, or education standards using digital. Team Invigorate’s idea was to help the heath industry in India by have a solar panelled drone in each hospital that has a smart camera attached, detecting illness using infrared technology and through assessing visual symptoms. Patients would also be able to enter their personal data into an app, with the information being sent to a database to be evaluated by hospital staff, resulting in shorter wait times for those in desperate need.

Samantha Tavener from Tata Communications said, “It was tough! We felt that they all put together a tremendous brief and the effort and thought that has gone into the challenge is amazing. We based our winning entry on the fact that this is what Tata does - we are actually looking into a project based on smart cities in India, so well done to the team at Bournemouth School for Girls for coming up with such a fantastic idea.”

The other winning team from the school was Team Maxifit, comprised of students Isabel Kenny, Emma King, Amy Van Wingerden, and Abby McAdie, who won the challenge set by Cancer Research UK. Their challenge was to use digital to raise awareness for obesity. Maxifit was the girls’ winning idea – a pack to help solve the problem which included a plate that would track the foot you eat and nutrients gained, and an insole to place within your shoe to track exercise, linking up to GPS data. This would all link up to a mobile app which would send the user updates on their health, allow them to scan receipts, and suggest healthier alternatives based on their eating habits.

Cancer Research UK’s Anne Bienia said, “We had so much fun doing this, all the ideas were incredible and very inspiring. The Maxifit was an all-round great entry – a lot of different ideas pulled together (plate, insole, app) into a well-thought through, innovative concept. It ticks the boxes in terms of raising awareness and helping people make healthier choices. We particularly liked the idea of suggesting healthy choices from restaurant menus through the app.”


Each challenge had a particularly high number of entries this year and judges commented on the high standard of all entries received. We are very proud of the girls’ achievement and of their innovative ideas. We would also like to extend our congratulations to the winners of the Standard Life challenge and celebrate the fantastic ideas from all the competing students.

This year’s winners will receive a host of great prizes including Thorpe Park tickets, Vue Cinema tickets, Tata Communications goody bags, and a tour of the Cancer Research UK offices which includes a workshop with them. This is not the first win that Redweb and Bournemouth School for Girls have had at Digital Day, with a team winning last year’s Standard Life challenge as well.

Since its formation in 2012, Digital Day has reached out to over 15,000 young people, with 140 schools and 100 agencies taking part this year.

Our mission of inspiring careers in digital also extends to our annual student careers conference Digital Wave, which invites students to hear keynotes from guest speakers and seek advice on career paths within the industry.

Andrew Henning
Posted by Andrew Henning

Andrew is Chair of Apprenticeships for BIMA and he is the founder and CEO of Redweb. He has been in the design industry for over 25 years forming Redweb in 1997. He is a Fellow of the Chartered Society of Designers. Today, Redweb has over 160 staff with a turnover of £12 million. The digital agency is proud of its Bournemouth location and ability to build an enviable client list including Cancer Research, Farrow & Ball, Department for Education, Home Office and Organix. Outside of the agency, he is a member of BIMA's Central Council and founder of the Digital Day initiative. Since 2013 the event has enabled over 10,000 school pupils to meet digital professionals whilst raising their awareness of digital careers. In Bournemouth he has created Digital Wave. A 1 day conference for young people with leading speakers from the digital industry. In 2016 over 1,000 young people attended. As Chair of the BIMA working group focused on Apprenticeships within digital, Henning's remit is to raise awareness of current schemes, dictate future policy and ensure with the new levy, that BIMA members are maximising their opportunities collectively.

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