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Only launch digital first identity for Printworks London

13 Mar 2017

Posted by Daniel Tweddle

Over the course of the last few months Only  have been working to create a brand identity for Printworks London, a major new arts venue in Canada Water. Comprising six vast event spaces, the 16-acre former printing factory will host events across the arts, fashion, film, food, theatre and more.

Taking inspiration from the venue’s former purpose as the largest printing facility in Europe, the identity draws on reference from history to form a bold and adaptable visual identity. The huge rollers of the printing press informed the dynamic wordmark that can be seen to work best across digital applications. 

Wrapping type around cylinders we generated infinite iterations of the logotype. Typographic expression and the movement inherent to historic printing processes runs throughout the wider identity. Layouts derived from printed newspaper sheets offer a snapshot of the process and embrace the mistakes and messy nature of the press. 

The Printworks brand identity and supporting website has been featured by several of the greatest design inspiration sites across the world. The brand launch has helped the venue to secure several big name artists and sell out early shows at the Printworks. A snapshot of the new identity can be seen on Behance, Itsnicethat, Brand New or over on our portfolio

@onlystudiouk

@onlystudiouk

Daniel Tweddle
Posted by Daniel Tweddle

Dan Tweddle is founder and Managing Director of Only, a brand and design company. Working with clients across a range of sectors Only use research, strategy and design to connect brands with people in fresh and compelling ways. Their client list spans an international roster of startups and established brands. Specialising in applying research to inform strategy, Dan’s experience lies in creating and developing brands through a deeper understanding of technology and human behaviour. He has previously led transformative work for a range of global brands including Porsche, Aston Martin, Sony Music, WaterAid and The Foreign Office. Prior to being voted onto the BIMA Executive Committee Dan worked with BIMA to rebrand the organisation. Challenged to ensure the organisation maintains its relevance in a fast-moving digital world, Only launched the BIMA rebrand in early 2016.

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