Structured Growth: learning from industry leaders

23 Mar 2017

Posted by Tiffany St James

One of the recurring themes that comes up time and time again at our BIMA Directors' Dinners is the flood of questions and peer-to-peer advice on agency growth.

Whilst there are many tomes written both on and offline on this I wanted to share with you short story from the multi-award winning media company, UKTV.

Jan Gooze-Zijl the CFO and COO for UK TV shared that he had read the behavioural psychologist Daniel Kahneman's book Fast and Slow thinking and implemented some of the ways of thinking in UKTV particularly in engaging staff in the business and cross-fertilisation of business unit understanding.

Some of things that particularly caught our attention were:

- All company stand up meetings (also used in Ministry of Justice).

- High -level objectives set but worked through in detail by each team responsible for them.

- Rotational seating quarterly: the whole company moves to a different, allocated, seat near their team but next to different people in the business every quarter.

- My personal favourite Jan shared is pre-mortems: imagining everything has gone wrong with a project and working backwards to ensure the processes and systems are in place so that errors do not happen.

Here's the link to Daniel's Book. Do share your thoughts on it if you've read it already or your thoughts when you have.

Tiffany St James
Posted by Tiffany St James

Tiffany is the BIMA Group Chair of Universities - enabling better engagement between Digital Industry, Academia and Government to help ensure graduates have better opportunities to work within Digital Industry and Digital Industry has better access to emerging talent. Tiffany is a C-suite digital strategist advising large national businesses, governments and global businesses embed better digital capability. Her management consultancy Transmute helps leaders embed digital change programmes, maps digital capability, builds corporate universities and embed stronger professional capability. Clients include: BBC, Big Lottery Fund, Channel 4, HP, Google, The Guardian, Microsoft, National Trust, Norton Rose Fulbright, TalkTalk, The Telegraph, UK Government, Viacom. Tiffany previously held the post of Head of Social Media for UK Government and Director of Comms for Directgov she launched working with Cabinet Office and Sir Tim Berners-Lee.  She was the strategic lead in Cabinet Office for social media, the first role of its kind. Tiffany is one of the inaugural Tech City100, a TED Speaker, a tech columnist for The Drum and is regularly listed as one of the UKs Top 100 Digital Marketers. Tiffany wants to help Britain become a digital powerhouse, nurturing digital talent is what she jumps out of bed for and pursues through BIMA, Lecturer for Google’s We Are Squared, Digital Trainer for Marketing Agencies Association and a graduate of MIT for Design and Development and Education Technology.

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