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Meet our Members: Nicki Mackin, Relativity Intelligent Marketing

12 Dec 2017

Posted by Rachel Johnson


Nicki Mackin what she and Relativity IM aim to get out of BIMA membership this year.

“BIMA helps us support digital agencies with their data insight…” Nicki Makin

What do you love most about what you do?

Generating results – in terms of new acquisitions, commercial growth or deepening relationships. It’s wonderful to see the difference you can make to a business.

How can your business help other BIMA members?

We can help digital agencies understand how to ensure they manage their client’s data securely. We can support them with GDPR and the credentials required in advising their customers about permissions, opt ins and best practice.

We’re BIMA members because…

We want BIMA membership in 2018 to make a difference to our business through networking and thought leadership. Talking about data and best practice in managing customer data and permissions.

The best thing about BIMA membership?

The opportunity to support digital agencies with their data insight and personalisation through variable data publishing.

“We help our clients master the challenges of marketing. We give them the understanding and systems (data processing, analysis, insight and personalisation in print, web, direct mail and email) to identify and connect with more customers.





Rachel Johnson
Posted by Rachel Johnson

Rachel has recently joined BIMA having worked for more than 20 years in the world of Marketing. Rachel has many impressive client, charity and agency-side results to her credit and stories to tell. As both a team player and independent advisor, Rachel loves to see the bigger picture and is a strong strategic thinker. She has led ambitious projects for start-ups, worked alongside growing businesses and has been fortunate to work with some of the UK’s most respected and renowned agencies. A self-motivated original thinker, Rachel is also an extremely able marketer. She brings out the best in people at all levels. Her wealth of transferable skills includes project management – often with direct budgetary control - results-driven commercial awareness, proven networking strengths, digital marketing expertise and broad IT literacy. However, her achievements do not end there! In her spare time, she makes full-use of her Cumbrian home-town environment, walking, biking and running, and spending time as an enthusiastic side-line rugby and football mum for her two boys – Louie and Harley.

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