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10 reasons you should make that BIMA 100 nomination

15 Jan 2018

Posted by Rachel Johnson

The BIMA 100 nominations are open. But they won’t be open for long. You have until 9 February to make your nomination for the very best in the UK’s digital industry.

But why should you nominate? The digital world is full of people busting a gut, giving their all and delivering great work. What makes a BIMA 100 member different? We’d say the difference is this: BIMA 100 members do more than the day job - they help to shape what the day job is.

To illustrate that, and in no particular order, here are a random ten from last year’s BIMA 100 (we really could have picked any of them – which is, of course, why they’re in the BIMA 100 in the first place). If you know someone who’s doing something like this, nominate them now.

1. They’ve changed the nature of your industry

Last year, Lloyds Banking Group’s Alberta Soranzo applied her inimitable approach to UX and design to transforming “one of the largest banks in the UK into a people first service provider”. The rest of the industry is following suit.

2. They’re actually doing something about diversity

Chelsea Slater co-founded Liverpool Girl Geeks, developing girl geek programmes to create the innovators of the future - innovators who are represented equally in the workforce, and paid equally.

3. They’re creating the state of the art

Dan Dawson, Chief Creative Technology Officer at Grand Visual, has been part of an inter-agency innovation team that’s helped change the way data and technology are applied to DOOH.

4. They’re creating new conversations

Duane Holland of DH Ready is the strategist, lecturer and industry ambassador for creative intelligence who’s leading the conversation on how scientific insight, lab technologists and emerging movements can drive business transformation.

5. They’re visionaries

As CEO of 3 Sided Cube, Duncan Cook is a leader inspired by impact, not numbers. It’s the sort of attitude (and vision) that helped the American Red Cross revolutionise its blood donation processes.

6. They’re tech trailblazers

BIMA 100 alumni are the sort of people who take emerging tech and do something brilliant with it. Ed Newton-Rex and the Jukedeck team are using AI to create original, royalty free music.

7. They’re the sort of entrepreneur you wish we had more of

Take Samantha Payne, co-founder of Open Bionics, whose entrepreneurial skill and flair has seen her recognised by Bloomberg, become a Techstars alumnus, and develop collaborations with Disney, Marvel, Lucasfilm and Eidos-Montreal.

8. They’ve led you to massive success, growth and profit

hedgehog lab’s Sarat Pediredla led the Newcastle app company to increase revenues by 160%, double its headcount, and maintain its 100% positive staff rating on Glassdoor.

9. They’re consumer champions

Shruti Malani Krishnan has helped people take back control of their data – and benefit from its use. Powr of You provides data to the digital industry, while rewarding consumers every time their data is used.

10. They’re shaping what the future looks like

The Future Lab’s Tracey Follows is leading one of the county’s most pioneering future think tanks. She’s also pioneered female futures and launched the Female Futures Bureau.

Know someone who’s making that sort of difference to the digital world? Nominate them for the BIMA 100. You can find more about the categories and how to nominate here.

You can also read all about our 2017 finalists here.


Rachel Johnson
Posted by Rachel Johnson

Rachel has recently joined BIMA having worked for more than 20 years in the world of Marketing. Rachel has many impressive client, charity and agency-side results to her credit and stories to tell. As both a team player and independent advisor, Rachel loves to see the bigger picture and is a strong strategic thinker. She has led ambitious projects for start-ups, worked alongside growing businesses and has been fortunate to work with some of the UK’s most respected and renowned agencies. A self-motivated original thinker, Rachel is also an extremely able marketer. She brings out the best in people at all levels. Her wealth of transferable skills includes project management – often with direct budgetary control - results-driven commercial awareness, proven networking strengths, digital marketing expertise and broad IT literacy. However, her achievements do not end there! In her spare time, she makes full-use of her Cumbrian home-town environment, walking, biking and running, and spending time as an enthusiastic side-line rugby and football mum for her two boys – Louie and Harley.

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