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We are incredibly excited to announce our strategic partnership with Microsoft.

31 Jan 2018

Posted by Rachel Johnson

The partnership connects Microsoft with the UK’s thriving digital agency community - giving them access to transformative technologies including AI, VR & AR

The digital community will be given access to new incentives and funding, as well as influence over the future development of Microsoft’s technology

London, 31 January 2018: BIMA, the UK’s digital trade body, today announces a strategic partnership with Microsoft to provide the UK’s digital community with market leading creative technologies, new funding initiatives and input on the design and direction of future technologies.

The partnership, effective immediately, will present BIMA members with new opportunities that already have the BIMA team “buzzing with excitement.” As Tarek Nseir Co-President of BIMA, explains, “Microsoft created a vision for how they could engage with BIMA and the benefits of this new initiative are really exciting.”

The partnership is set to deliver a range of engagement initiatives this year, from briefing events and technology roadshows, to access to Microsoft’s experts and wider partner network, and new funding incentives. BIMA members will also have early access to software in development, meaning digital agencies will now have direct influence on how core Microsoft software, including AI and other digitally transformative technologies, are developed.

Through the partnership BIMA members will also have direct access to Microsoft customers outside the industry who may require digital support, allowing them to expand their own network, win new business and boost profits.

BIMA and Microsoft recognise the hugely important contribution that digital agencies provide to the UK’s economy, especially the creative and technology sectors. This partnership will enable Microsoft to connect with those companies at the creative cutting edge, providing market leading technology, education and support from a vendor they know and trust.

Microsoft has always been a partner-led company and we’re proud to join forces with BIMA and help the UK’s already thriving digital sector get under the hood of disruptive and game changing technology.

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Paul Bolt, SMB Director at Microsoft


This new initiative opens opportunities to build genuine agency partnerships with Microsoft and utilise cloud platforms that offer significant value for the end brands they serve through technologies such as Artificial intelligence, Machine Learning , IoT, Blockchain and Conversational UI. Agencies of all sizes can benefit from our commitment to building platforms that deliver meaningful customer outcomes, with our full support, and drive the digital agenda by having disruptive, creative technology at the heart of their businesses.

I’m sure that this time next year we will be reflecting on a truly transformative partnership, for BIMA, our members and the output of the British digital industry.”

Tarek Nseir, President of BIMA, added: “Microsoft has created a truly groundbreaking set of capabilities in data, cloud computing and cognitive services. What’s more, they are making a significant investment in partnering with progressive agencies, consultancies, brands and start-ups to make the best use of their technology.

By partnering with Microsoft, our members can nurture their existing tech talent, empowering everyone, from employees to customers, to be more collaborative and creative. All agencies, irrespective of size, will now have access to the same market leading technology to help positively shape the culture of the modern workplace, and the UK economy as a whole.”

Natalie Gross, President of BIMA, added: “Part of BIMA’s vision is to create strategic partnerships with key players who have something to say, something to offer, and the desire and ability to drive Britain’s digital agenda forward. We are delighted to announce that our first partnership is with Microsoft. I know that Microsoft’s commitment to this partnership will bring immediate benefits to BIMA members and will help address many of the key issues faced by our industry.”BIMA and Microsoft announce a new partnership set to get the digital industry “buzzing with excitement”

Credited to The Drum.

Rachel Johnson
Posted by Rachel Johnson

Rachel has recently joined BIMA having worked for more than 20 years in the world of Marketing. Rachel has many impressive client, charity and agency-side results to her credit and stories to tell. As both a team player and independent advisor, Rachel loves to see the bigger picture and is a strong strategic thinker. She has led ambitious projects for start-ups, worked alongside growing businesses and has been fortunate to work with some of the UK’s most respected and renowned agencies. A self-motivated original thinker, Rachel is also an extremely able marketer. She brings out the best in people at all levels. Her wealth of transferable skills includes project management – often with direct budgetary control - results-driven commercial awareness, proven networking strengths, digital marketing expertise and broad IT literacy. However, her achievements do not end there! In her spare time, she makes full-use of her Cumbrian home-town environment, walking, biking and running, and spending time as an enthusiastic side-line rugby and football mum for her two boys – Louie and Harley.

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