Article

Animated about animation

16 Mar 2018

Posted by Julian Luxford

The definition of animation is “a dynamic medium in which images or objects are manipulated to appear as moving images”. And sometimes I see work that matches exactly that sentiment. And that drives me mad. A great animator does so much more than “make an image or object move”. A great animator uses their skill to take a story and enrich it. If animating something doesn’t improve it then why bother?

At the end of the day, I see the role of animation in exactly the same way a copywriter or graphic designer would see their tools – as a means by which they can create a story that is meaningful, impactful and resonates with the audience. 

To find out more about my thoughts visit Ashfield Digital & Creative 

Julian Luxford
Posted by Julian Luxford

Julian is a motion graphics designer who utilises a range of tools to captivate audiences through the medium of animation. With experience in producing cutting-edge motion graphics for a variety of high-profile clients within the consumer products industry, he has now turned his skills to telling engaging stories across a wide variety of media for clients within healthcare communications.

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