PG Tips Wins At The DigiDay Awards

26 Apr 2018

Posted by Simon Richings

AnalogFolk’s PG tips ‘Morning Moods’ campaign continued its success winning Best Use of Social at the annual Digiday Awards 2018 held in London.

The Digiday Awards honour the best creative marketing and advertising being done today by brands, agencies, publishers and platforms.

Our innovative social media campaign, PG tips ‘Morning Moods’, stormed the awards in 2017 picking up Effective Mobile Marketing Awards Most Effective Social Campaign, The Drum’s Content Marketing Most Innovative / Creative Use of Content, Best FMCG Content Marketing Campaign and very special Chairman’s Award.

With 148 million organic views and counting, it's the Monkey that keeps on giving. Find our case study film at

This and our other innovative and creative content work for clients, including Unilever, Sainsbury’s, Costa, BT and, resulted in AnalogFolk being recognised as The Drum’s Content Marketing Agency of the Year 2017.

AnalogFolk has a unique combination of world-class craft skills and proven agile delivery experience. And holds a reputation for developing true partnerships built on mutual respect and a passion for the work.

Content plays an important role across our connected brand experience spectrum. It is an integral part of our approach to attract, engage and activate consumers and customers in the experience journeys that we craft.

To find out more, get in touch.

Simon Richings
Posted by Simon Richings

Simon is responsible for the running of AnalogFolk’s creative output. He thinks part strategically, part laterally and part like a normal human – a combination that’s turned out to be particularly useful when it comes to creating compelling, award-winning digital work. He’s won Gold at Cannes, the One Show, the Clios, the London International Awards and more, but is also very proud of the NMA Effectiveness Grand Prix on his shelf. Formerly the Creative Director at Tribal DDB London, Simon has developed innovative ideas for Volkswagen, Hasbro, Philips, Guinness, Budweiser and the FT. Despite training as a designer, he’s a writer at heart and continually bangs on about storytelling and moving people. When he’s not scribbling on Post-it notes or pointing at other people’s screens while saying something insightful, he’s probably X-Boxing, exploring museums with his daughter or running 2.6 miles at a pace that’s more or less average for someone of his age and build.

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