Article

Gregor Matheson, Design Director at Cello Signal

23 Jan 2019

Posted by Rachel Johnson

Being a part of the BIMA 100 really made me realise that I could be doing so much more for our industry, especially in Scotland - as such, I have become more active within the BIMA community.


1. Describe how it felt to be named as one of the BIMA 100?

A combination of surprise but also proud - after working hard to get to where you are and being recognised as one of the top 100 individuals in your industry was a huge honour for me, especially when I saw some of the other names I was appearing beside.

2. What's the single biggest impact being part of the BIMA 100 has had on you?

Being a part of the BIMA 100 really made me realise that I could be doing so much more for our industry, especially in Scotland - as such, I have become more active within the BIMA community. I have also become a member of the Scottish Council to help promote digital and drive innovation further.

3. How have you benefited from interacting with other BIMA 100 members?

Over the course of the BIMA 100 event, I got to know so many talented individuals all from different backgrounds and organisations - some of which have led to new business, some of which I have exchanged knowledge with to help one another and some are a friendly face to grab a coffee with!

4. Complete the sentence: I would recommend nominating someone you know for the BIMA 100 because…

Not only is it a great honour for someone you admire their passion and work, but the opportunities and network that grow from the BIMA network are invaluable.

5. Complete the sentence: Being a part of the BIMA 100 has been an invaluable experience because…

It has presented me with opportunities that allow me to give something back - be intrinsically involved in driving and promoting digital throughout Scotland. 

Rachel Johnson
Posted by Rachel Johnson

Rachel has recently joined BIMA having worked for more than 20 years in the world of Marketing. Rachel has many impressive client, charity and agency-side results to her credit and stories to tell. As both a team player and independent advisor, Rachel loves to see the bigger picture and is a strong strategic thinker. She has led ambitious projects for start-ups, worked alongside growing businesses and has been fortunate to work with some of the UK’s most respected and renowned agencies. A self-motivated original thinker, Rachel is also an extremely able marketer. She brings out the best in people at all levels. Her wealth of transferable skills includes project management – often with direct budgetary control - results-driven commercial awareness, proven networking strengths, digital marketing expertise and broad IT literacy. However, her achievements do not end there! In her spare time, she makes full-use of her Cumbrian home-town environment, walking, biking and running, and spending time as an enthusiastic side-line rugby and football mum for her two boys – Louie and Harley.

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