Article

Sofia Breg, Marketing Manager at Cyber-Duck

1 Nov 2018

Posted by Rachel Johnson

Rising Stars Finalist

Being a part of the BIMA 100 has been an invaluable experience because it’s been a great honour to be named alongside such talented, fascinating people and share ideas with them. Sofia

1. Describe how it felt to be named as one of the BIMA 100.

I felt so honoured and surprised to be named as one of the BIMA 100’s Rising Stars last year. It was lovely to be nominated by my amazing manager and mentor, Danny Bluestone (Cyber-Duck’s CEO & Founder) as recognition for the amount of work that goes into marketing our digital transformation agency. I am very grateful for his support and the entire dynamic team at Cyber-Duck, as I wouldn’t be able to produce such innovative projects without them - or have as much fun doing it!

2. What’s the single biggest impact being part of the BIMA 100 has had on you?

Being part of the BIMA 100 has increased my confidence in the work that we produce and its standing amongst the most talented people in digital. It’s fantastic to have an industry body that runs so many events and brings professionals together, so we can explore what’s next for our industry.

3. How have you benefitted from interacting with other BIMA 100 members?

It’s been great to increase Cyber-Duck’s engagement with BIMA. I’ve particularly enjoyed a dinner club that was set up by one of my fellow Rising Stars, as we shared knowledge, skills and what we’d like to get out of the scheme.

4. Complete the sentence: I would recommend nominating someone you know for the BIMA 100 because…

I would recommend nominating someone you know for the BIMA 100 because it’s great to recognise the work they produce and give them the opportunity to network with like-minded professionals.

5. Complete the sentence: Being a part of the BIMA 100 has been an invaluable experience because…

Being a part of the BIMA 100 has been an invaluable experience because it’s been a great honour to be named alongside such talented, fascinating people and share ideas with them.

Rachel Johnson
Posted by Rachel Johnson

Rachel has recently joined BIMA having worked for more than 20 years in the world of Marketing. Rachel has many impressive client, charity and agency-side results to her credit and stories to tell. As both a team player and independent advisor, Rachel loves to see the bigger picture and is a strong strategic thinker. She has led ambitious projects for start-ups, worked alongside growing businesses and has been fortunate to work with some of the UK’s most respected and renowned agencies. A self-motivated original thinker, Rachel is also an extremely able marketer. She brings out the best in people at all levels. Her wealth of transferable skills includes project management – often with direct budgetary control - results-driven commercial awareness, proven networking strengths, digital marketing expertise and broad IT literacy. However, her achievements do not end there! In her spare time, she makes full-use of her Cumbrian home-town environment, walking, biking and running, and spending time as an enthusiastic side-line rugby and football mum for her two boys – Louie and Harley.

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