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Hurricane's MD explains how to use video in the marketing mix at global event

22 Jun 2016

Posted by Jon Mowat

Hurricane's founder, Jon Mowat was invited to join other top marketing experts after publishing an article for conference organisers, Target Marketing, on “Non-linear marketing: working with multiple narratives.”

Jon will contribute alongside top experts such as best-selling author, Jay Baer, Dr Jerry Wind (Professor of Marketing at the Wharton School) and Robert Rose (Chief Strategy Officer for the Content Marketing Institute) to help marketers improve their ROI for video marketing.

How get results from video across the marketing mix

Video consumption is on the rise; predictions suggest that by 2019 this medium will compose 80% of the world’s internet traffic, and video can help brands reach and engage their target audiences. For instance, a strong video can help businesses connect with influences, with one study showing that 59% of executives choose to watch a video before reading text (Forbes).

With the growing evidence that video gets results, more and more marketers (including your competitors) are using video content, and in all this noise, you need quality content to cut through. How can you integrate video into your existing content marketing plan? Do you need to outsource all your video marketing? How can you maximise the results of your video content across marketing channels and at the various stages of the sales cycle?

Jon's session is here to help marketers answer these questions. His session will cover:
  • How to adopt a “video” mindset
  • Trends in how marketing videos are being consumed
  • Types of video and how to produce them
  • How to make use of video across channels

The conference is the perfect opportunity to get inspiration and tips on how to get more from your video content. You can register for free here. Join the conversation on social media with #IMV16.

Jon Mowat
Posted by Jon Mowat

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