BIMA Client Service Directors’ Breakfast Series – Leading for innovation


Posted by BIMA

Event info
20 Jun 2017
8:30 AM-10:00 AM
ENGINE, 60 Great Portland Street, London W1W 7RT
Full Price
£ 0

About the Roundtable:

If you are the head of your client services or account management team in the creative digital space please join us on 20th June at 0830am for the latest breakfast in the CSD breakfast series for an off-the-record round table meeting.

This session, with a presentation by Chris Bilton (University of Warwick) and Linda Green (Leading Creative Talent), picks up on the previous BIMA round table on innovative collaboration with clients, focusing on Leadership for Innovation.

The agency world has moved on from the ‘genius’ model of creativity and innovation. Today we recognise that innovation is as much about transforming the business culture to accommodate and apply innovative ideas as it is about generating new ideas and practices.

Clients may be crying out for ‘innovative solutions’ (especially in digital), but what are the structural and cultural challenges they face in embedding these solutions in their organization? Chris Bilton and Linda Green will review models and case histories of innovation leadership, examining how innovation requires more than new ideas, and how leaders can help or hinder organizational innovation and change. What are the barriers to innovation and how can these be overcome? What components are needed to build an innovative culture? What models of leadership can persuade, influence and inspire clients and their partners to innovate? How can agencies manage upwards to effect digital transformation through and for their clients?

This is a great chance to share your own experiences/views and hear from others in an informal, off the record learning environment.

How to be involved:
Numbers for the breakfast are strictly limited and will be allocated on a first come basis. In the first instance we will limit it to one place per company.

Held under Chatham House Rules, the breakfast is free to BIMA members and is only for CSD and Heads of Account Management in digital agencies.


Event speakers

About Chris Bilton and Linda Green

Chris has been researching and teaching creativity and management at University of Warwick since 1999. He has published numerous articles and books on innovation, creativity and strategy and has led innovation masterclasses for the Highways Agency and Roads Academy. Linda has worked in factual programming, strategy and development at the BBC before designing the BBC’s Creative Leadership Programme which she led for three years, developing innovative ideas, culture and organisational cultural change for BBC North, BBC iPlayer, Strictly Come Dancing and Doctor Who and for external clients including BskyB and Fremantle More recently Linda founded and runs Leading Creative Talent, a creative strategy and training company whose clients include BBC Worldwide, Coca Cola, Unilever and P&G. Together Chris and Linda are running innovation and leadership workshops for Warwick In London.

Location information

Time and Date: 08:30am to 10:00am, Tuesday 20 June 2017

Price: exclusive to BIMA members for whom it is free to attend

Venue: ENGINE, 60 Great Portland Street, London W1W 7RT

Posted by BIMA

BIMA is Britain’s digital community. Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy. Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do. Everything we do embodies our values of innovation, enabling community, celebrating individuals and embedding diversity into our digital ecosystem. BIMA is run by the industry, for the industry. Our independence and not-for-profit status means everything we do is for the good of our members and the industry, and it gives Government and the media confidence in our integrity. We were founded in 1985 and are proud that we were the first digital industry body anywhere in the world.

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