BIMA Breakfast Briefing | The Future of Social & How To Get Ready For It


Posted by BIMA

Event info
23 Jan 2018
The Club at the Ivy
Full Price
£ 50

Once upon a time, not that long ago, there was no Facebook, Twitter, Instagram or Snapchat. We didn’t need to whittle down our thoughts into 140 characters, watch animal videos or show the world our holiday pictures.

It’s not new news that social has become the ‘hip’ marketing tool to reach your audience, usually millennials, but with social media changing almost daily, it’s often hard to keep with the next trend or understand where social will take digital and marketing in the next couple of years.

Join BIMA and a panel of industry experts to uncover the next big thing in social and what you can do today to prepare for it. We’ll give you a whistle-stop tour of how brands and agencies are embracing new social technologies and channels, and some of the best (and worst) examples of how they’re being used.


Essi Nurminen, Senior Community Manager, Born Social

Essi is Senior Community Manager and part of the leadership team at Born Social, the world’s leading social media agency for Davids (not Goliaths). These are the smart, brave, fast-moving brands, who don’t need big budgets to create effective social media strategies. They rely on out-thinking rather than out-spending their Goliaths to win, and that relies on brilliant community management delivered by her team day-in, day-out.

She spreads her time between running some of the agency’s largest accounts, growing and leading the young, ambitious team and helping guide the growth of the overall business.

In previous roles, Essi has been the driving force behind some of the world’s most well known - and socially orientated - brands. Essi is a big believer in the opportunity social media offers to brands of all shapes and sizes, and she speaks regularly about social media, digital marketing and the communications industry.

Jake Dubbins, Co-Founder and Managing Director, Media Bounty

Jake is co-founder and managing director of Media Bounty, a creative social media agency with a conscience. He advises clients as diverse as Bodyform, Heinz and Rebel Yell on using social to drive long-term brand growth, and runs training sessions in brand communications for business leaders in partnership with Grant Thornton. He is a passionate advocate of business as driver of social good. Media Bounty has funded the purchase of nearly 700 acres of critically threatened habitat through World Land Trust and the agency team volunteer for environmental, homeless and social cohesion charities. He is an unpaid adviser to Stop Funding Hate.


Tickets are free for BIMA members or £50 + VAT for non-members. To get your BIMA Member discount code email events@bima.co.uk


8.30am - Arrive, coffee and networking

8.45am - Talks kick off

10am - Talks end

Join us and our awesome line-up of speakers, and start your morning as you mean to go on!

Posted by BIMA

BIMA is Britain’s digital community. Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy. Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do. Everything we do embodies our values of innovation, enabling community, celebrating individuals and embedding diversity into our digital ecosystem. BIMA is run by the industry, for the industry. Our independence and not-for-profit status means everything we do is for the good of our members and the industry, and it gives Government and the media confidence in our integrity. We were founded in 1985 and are proud that we were the first digital industry body anywhere in the world.

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BIMA Members' Lunch 2018


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