Beginners PPC and SEO Training for E-commerce - Manchester


Posted by CTI Digital

Event info
5 Apr 2018
North West
CTI Digital, 31 Dale Street, Manchester, M1 1EY
Full Price
£ 200

How to attract and convert more online sales than ever before

We're hosting an E-Commerce specific PPC and SEO training day that will cover the tools needed for a strong Search Engine Marketing campaign.

This course is ideal for Marketers with a basic understanding of SEO and PPC, but are looking to discover how they can use and implement these tools more effectively. The course only has 10 spots so will be personalised to your specific needs.

Attracting and converting customers is more difficult than ever before as retailers must compete with more and more brands. Tools like PPC and SEO however, can work together to raise your online visibility and give you the competitive edge you need. By growing your knowledge of these tools, you can target and grow specific areas of your business by exposing them to exactly who you want, where you most need to.

The day will consist of a series of seminars, broken up by Q&As, live demos, and activities involving your own AdWords and Analytics Account. Here are some of the topics that will be covered on the day:

- Keyword research

- Technical on-page SEO elements

- Link profiles and off-page factors

- Local SEO

- Measuring and Reporting in Google Analytics and Data Studio

- Best practices for Adwords account set up

- AdWords metrics explained

- How to optimise your existing Adwords account

- How to implement Google Shopping Ads

- Google Merchant Centre & Shopping Feeds

Why attend?

We have the knowledge to empower your online presence.

All of our training courses are run by digital marketing professionals with experience in auditing and continually optimising businesses online visibility. Our one-day training course can be tailored to meet your needs, so if there's anything specific you'd like to learn just let us know.

Where? - CTI Digital, 31 Dale Street, M1 1EY. Manchester city centre, in the infamous Northern Quarter. Just 5 minutes away from the train station, tram stops and bus station.

When? - Our next PPC and SEO Training course is on the 5th April 2018.

Price? - £200 per person (exc. VAT)

We also offer group discounts if you want to send your whole team.

Will there be lunch? - The all-important question, lunch will be provided in a buffet style, if you have any dietary requirements please let us know and we will cater to your needs.

Once you sign up we'll be in contact to personalise the course to your needs and ensure you're set up with an Adwords and Analytics account.

I came to this course as a complete beginner and now I can leave and immediately apply some of this knowledge to my clients. Laura McCormack, Edson Evers

Event speakers

June Gil-Fernandez - Advertising Manager

June moved from Spain to the UK to study a masters in digital marketing. After working at several start-ups and established agencies, she now works at CTI Digital looking after all paid media channels at CTI, such as Search, Display, Shopping, Youtube or Social Media. When she's not creating digital campaigns, she's usually performing with her drama group in South Manchester

Dan Morehead - SEO Manager

Dan joined CTI Digital in 2015 and is responsible for overseeing all aspects of SEO campaigns, from pre-sales, strategy planning and implementation through to reporting. Experienced in managing SEO campaigns of all sizes, from major entertainment brands and worldwide travel agencies to non-profit organisations and local independent businesses, he has helped to increase the organic visibility for a wide range of clients.

Adrian Berry - Technical SEO Consultant

Adrian has over a decade of experience in search marketing and has worked with a wide range of businesses including large e-commerce companies, major brands, and local businesses. He has successfully planned, implemented and reported on their search strategies, helping to improve their site visibility, traffic, and revenue.

CTI Digital
Posted by CTI Digital

We are an award winning Open Source web development & full service digital marketing agency with offices in Manchester & London. CREATIVITY · TECHNOLOGY · INNOVATION We are CTI Digital, part of global marketing services provider Paperhat Group, and one of the UK’s leading full service digital agencies with a growing team of over 60 talented and creative individuals. Established in 2003 by Nick Rhind, we have gained an enviable reputation as an industry leader through our commitment to quality, our focus on technology and our ability to build long lasting relationships with our clients. We have a wealth of experience providing award winning, innovative, enterprise level web based solutions for a diverse range of clients, from public sector organisations such as the Greater London Authority, to online retailers such as The Protein Works. Specialising in open source web technologies such as Drupal, Magento, Umbraco, and Shopify we aim to work with you to identify the best technology that meets the needs of your business and exceeds your expectations. Whether they involve building content management systems, ecommerce platforms, bespoke applications and other integrated solutions. Our dedicated marketing team also offer a range of solutions to help drive more, relevant traffic to your website, engage with your customers across all channels to increase conversions, enhance your visibility and ultimately, drive sales. When it comes to design, we have a team of specialist creative designers who approach every brief with a fresh outlook and will work with you to create an end product that is outstanding in every way. Like what you see? Call us on 0161 826 3578 or email at hello@ctidigital.com

View profile

BIMA Scotland: Future of Fashion Evening


Posted by BIMA

Keep your finger on the pulse

Join our mailing list to be the first to hear about cool opportunities, hot events and more.

Password Reset

Please let us know your email address and we'll send a new password straight to your inbox.