BIMA 100

The BIMA 100 will be announced at a prestigious celebration in London at the stunning OXO Tower on the 8 May 2019. It’s one of the biggest nights in the digital industry’s calendar, attended by (amongst others) the top 100 brightest digital stars, judges and the new inductee(s) to the BIMA Hall of Fame, who are also announced and interviewed on the night.

The full list of BIMA 100 members is published on the evening in hard copy and digital formats.

Aishat Ola-Said

Senior Emerging Talent Manager at Livity

Aishat is the strategic lead for Livity’s emerging talent programme, Creatives and Entrepreneurs in Residence, which engaged 600 young people in the first three months.

Aishat also runs Digify, Livity's digital marketing diversity internship. She is responsible for bringing young diverse talent into the creative industries whilst helping brands and agencies to create the talent processes and cultural shifts needed to help them flourish.

With a deep connection to youth culture, Aishat works with young entrepreneurs and creatives to develop and execute groundbreaking projects. She uses this first hand knowledge of the audience for brands such as Warner Music and Nando’s to design innovative strategies that attract, recruit and retain the most creative and diverse young talent in the market.


Alex Price

Founder at 93digital

Alex Price is the founder of specialist digital agency 93digital, which he started in his bedroom before dropping out of university to build an award winning agency. Alex serves on BIMA's Young Talent Council helping to get more young people into the digital industry, and has featured in the BIMA 100 on two occasions previously in the Rising Star category. Alex was also named as The Drum's Agency Rising Star in 2016. 

Alex price

Alex Pym

VP, Marketing and Business Development at Huge

As VP, Marketing and Business Development, Alex led Huge's notable European growth in 2017, welcoming new clients including Expedia, Hugo Boss, Zalando, Google, Esprit and Thomson Reuters, as well as winning the AAR’s largest digital pitch of the year. Alex was also the driving force behind a new workshop partnership with London Business School, as well as a push to use digital as a medium for social good, partnering with local authorities in East London to tackle the knife crime endemic.

Alex leads the 'Make Something You Love' event series, curating makers from all walks of life that can provide inspiration to those working in the digital industry, and has supported BIMA with Digital Day and the BIMA Mentoring scheme.


Alexandra Willis

Head of Communications, Content & Digital at The Championships, Wimbledon

Alexandra has achieved industry-wide recognition for building an award-winning digital and communications strategy for Wimbledon.
Through the combination of a content-first, platform second approach, a data-led audience strategy, and placing value on consistent innovation and continuous evolution, Alexandra has led Wimbledon to become one of the most well-respected digital brands in sport.  

She was named one of the BIMA 100 2018, Drum Digerati 2018 & 2017, Sports Technology Young Exec of the Year 2017, and Leaders Under 40 and Sport Industry NextGen Classes of 2016.  
She has an MA in History from Oxford University and an Executive MBA from Harvard Business School. 




Alexis Scobie

Senior Innovation Strategist at Idea Couture

Alexis is quickly becoming a leader in strategic innovation and digital futures, helping organisations, governments and NGOs to reimagine tomorrow. Her recent work includes helping government leaders develop a vision for 2030 and further build out programmes, policies, and services for the future. She also helps lead engagements with big tech, exploring digital security issues and developing human-centric technologies around people's online privacy needs and concerns.

The impact of Alexis's work is not only evidenced by her delivery of client projects; she thrives in both business development and team management. Her avid curiosity, strategic mind, and innate ability to connect with people, make her a valued part of the Idea Couture team.


Alison Clark

Industrial Sector Lead at IBM iX

Alison, Clarky as she's known leads an incredible team focused on the Automotive, Aerospace and Defence industry. She works with businesses struggling to digitise by using creativity and design to help solve complex issues.

From a standing start, she's delivered some incredible digital transformation projects; on production systems, using design techniques and processes to prototype, engaging engineering stakeholders, and delivering through agile processes. She’s an exceptional creative brain in a sector where creativity is not highly valued. She’s encouraged a sea-change, and clients now come to her for creative-lead solutions to deeply complex business problems.


Alistair Campbell

Executive Creative Director at We Are Social

Alistair is ECD at agency We are Social. Having worked for incredible companies like Agency Republic and Guardian Labs, he continues to seek out the most interesting work in the most cutting edge new areas of advertising.

Recently his 5 part content series investigating technology's effect on privacy in the 21st century won a D&AD Pencil, was featured in the Big Bang Data exhibition and screened at the WEC in Davos.

His short film, The Last Job On Earth which brought to life the issues surrounding automation in the work place, was awarded Best Animated Film at the Lovies and is being featured in the exhibition Robots at the German Design Museum.


Andy Kent

Founder & CEO at Angel Solutions

If you've not met Andy before he could arguably beBritain's most energetic tech entrepreneur. He is founder and CEO of Angel Solutions, a Liverpool based software agency established in 1999. This Ringmaster and his team of 50 (and growing) create innovative products out of an award winning circus themed office! Andy was in the 2018 BIMA 100, is the Chair of BIMA Liverpool and is a regular speaker at both local and national events. Andy now spends most of his time working across the city region on projects that invest in young people and mentors other businesses & aspiring entrepreneurs


Anna Rafferty

Global Director: Digital Marketing and Digital Studios at BBC Worldwide

Anna Rafferty runs BBCW’s global digital marketing portfolio. She leads the company’s shortform and social content production, drives the corporation’s reputation for innovation and editorially develops new IP’s.  In the past year she has worked on brands including BBC Earth, Blue Planet II, Doctor Who, Top Gear and Hey Duggee.

She joined from Pottermore, J.K. Rowling’s entertainment company where she was Director of Product, Content and Creative and part of the launch team for the Fantastic Beasts’ franchise and Harry Potter and the Cursed Child.  Rafferty previously spent 11 years at Penguin Books where she was Digital MD. She is the Chair of Culture24, a digital arts charity and on the board of the Women’s Prize for Fiction.


Antony Mayfield

CEO at Brilliant Noise

Antony is a strategist, speaker and writer. He is CEO and co-founder of Brilliant Noise, a marketing-led digital transformation partner for global brands. In 2017 Brilliant Noise grew by 30% and welcomed a number of senior colleagues. In addition to designing market leading transformation programs for clients including Diageo, adidas and Universal Pictures, Antony is a regular industry speaker. He hosts Brilliant Noise's annual Dots conference and is a regular contributor to publications including Forbes and The Huffington Post.

Antony also serves as the Chair of Lighthouse, an arts and culture agency producing, supporting and presenting new art, film, music, design and games. In 2017 the organisation was awarded continued Arts Council England National Portfolio funding, ensuring investment until 2022.


Ardy Danielewicz

Founder and Partner at M&C Saatchi Accelerator

Ardy doesn't fit the mould of advertising.

Politely doing what clients ask has never been his style.

His approach is lateral, even asymmetric.

He asks too many questions.

And pushes hard when the answers are weak.

But entrepreneurs like Ardy fundamentally don't fit in the mainstream.

They hunt for opportunities at the margins.

Opportunities like using tech to: make ads, talk to clients and (god forbid) even make advertising profitable.

If opportunity is found at the margins, Ardy proudly sits there.

Having launched M&C Saatchi Accelerator, he works everyday to find new ways to grow the tech-enabled businesses of tomorrow.

Think of him as a hunter of opportunity, whose digital tools are as disruptive as his questions.


Barry Matthews

Director of  Legal and Third Party Sales at ITV

As well as his day job as Director of Legal affairs and Third Party Sales at ITV - co-ordinating some of the biggest changes to commercial TV (and its digital offerings) over the last five years - Barry has created and developed the Social Mobility Business Partnership (SMBP). 

The SMBP is a volunteer-led charity which brings together over 80 professional services firms, and some of the country's biggest brands, committed to supporting students from low income backgrounds in their pursuit of a career.  From a programme of 20 students in London in 2014, Barry has grown the scheme to accommodate over 400 pupils in nine locations around the country.  For more info visit


Ben Wallace

Director at drpdigital

Ben is Director of drpdigital, part of creative agency drp. Under Ben’s stewardship drpdigital has committed to a number of pioneering shared value recruitment initiatives. Developing and nurturing new talent with local partner enterprises has become a core strategic focus which has facilitated a rapid and substantial expansion of the digital team over recent years.

Ben’s strong links with local colleges and universities have been pivotal in implementing a development programme that gives invaluable insights, experience and apprenticeships for future digital talent. 

Additionally, Ben and his team have collaborated with the National Autistic Society and charity ASPIE, to provide workshops, work experience and paid employment at drp for autistic team members.


Carl Wong

CEO at LivingLens

Carl is the co-founder of LivingLens, a technology business which unlocks the insight in people’s stories to inspire decisions. With his passion for consumer insight and unbounded enthusiasm, Carl has raised millions in equity investment to fund LivingLens development over the last 4 years.

The past 12 months has seen LivingLens add offices in New York and Toronto, and build significant AI capabilities. This has opened up new ways for businesses to understand their customers more effectively than ever before to improve areas such as product development, campaign testing and customer experience feedback. The result for LivingLens has been 400% growth, 40% of business coming from North America, pipeline conversion more than doubling, and projects delivered in over 40 languages.


Carla Raven

Strategy Director at SHARE Creative

As Strategy Director at SHARE Creative, Carla is responsible for bridging the gap between the data and creative and is known for placing consumers at the heart of any project.

With 10 years’ experience in various research, data and analytic roles,  Carla has helped deliver integrated campaigns and build bespoke data products across a variety of sectors and FTSE 350 brands spanning healthcare, automotive, FMCG, financial and lifestyle with clients including Sky, FCA, Southern Comfort, The North Face and Vans to name a few.

Carla has recently been featured in an inspirational piece for as an identifited woman leader in Tech.

When she’s not at work she can be found salsa-ing around or spending time with her family.


Casey Bird

Creative Lead at Refinery29

In 2017 Casey became the first ever elected President of SheSays. In that year she doubled the amount of events they ran, continued to grow their online community, built new brand partnerships and led the ‘I AM REINDEER’ Xmas campaign for a second year.

As well as leading the wider team she continued her work with the mentor scheme - Who's Your Momma, a scheme that has paired over 200 women in 3 years.

Outside of SheSays she is the Creative Lead of Refinery29 London and the founder of The Freelance Circle – a venture that allows freelancers to anonymously review their experiences of advertising and marketing agencies.


Charles Parkinson

Director at Unity and Motion

Charles believes a deeper understanding of human behaviour is essential for the future of the UK creative sector, in order for us to maintain our global position as creative elites. He is bringing the most innovative minds in the industry together to create a movement that leads to further integration of behavioural science to continue our outstanding creative contribution to a global audience.

Alongside co-founding Unity & Motion, delivering successful video campaigns for Tefal, Stella Artois and KPMG, Charles mentors progressive individuals from Deloitte consultants, investment bankers, city lawyers and agencies. He trains teams and individuals to gain a deeper understanding of how people process information in different ways, the value systems people operate from and how to communicate progressively.


Charlie Fuller

Technical Director at Wolf in Motion

Charlie is obsessed with virtual reality. In 2016 he co-founded Wolf in Motion alongside design partner Guillaume Couche with the aim of creating innovative and engaging immersive experiences. The duo have been busy helping brands such as Pilsner Urquell and Glenfiddich take their first steps in the virtual world whilst keeping time for more experimental training, artistic and augmented reality projects.

Recently Charlie has lead the development of a physically accurate VR photography simulator, the world's first synchronised live VR and live music performance, and an innovative VR mixed-media experience, released at the Winter Olympics in South Korea.


Chris Barnes

Customer Experience Director at Realise

Chris is a pragmatic staightalking northerner heading up the Realise customer experience offering. He has changed Realise immeasurably since his arrival and is now tasked with creating a more compelling offering accross all strategic design service’s, to allow Realise to challenge clients to think bigger, be more ambitious in their outlook and recognise the true value in what they are doing.

This approach has seen Chris help shape the fan experience of over 60 EFL club websites, rethink the role of “digital” in large investment management compnies and figure out how to make the end to end journey of bus travellers as stress free as possible.


Chris Scull

Experience Design Director at ORM

Chris heads up the experience design team at ORM. Since joining, Chris has focused on collaborating with leading transport and financial brands to reframe their digital products with client owned customer data and insight driven conversion at the heart of everything.

Within ORM, Chris has devised new structures and processes to break down silos, enhance communication and derisk delivery; tactics that he best describes as “not that dissimilar to the ‘total football’ philosophy of the 1974 Dutch team”.

Off the digital pitch, Chris hosts a podcast noted by The Observer as one of the sports podcasts of 2017: ‘Quickly Kevin, will he score?’ - a sideways reminiscence of 90s football.


Claire McGarry

Managing Director at Wireframe Immersive

Claire has driven the quality of CG Visualisation. In the last year, Claire has pushed the boundaries of architectural visualisation into Virtual Reality.  She partnered with Aitken Turnbull and Hammond Care to develop VR-Empathy Platform (EP) technology, enabling Architects and designers to create dementia friendly spaces using VR-EP to understand how dementia affects vision. Combining years of technical skills and knowledge; sales, business development and contract/client management experience, Claire cultivated an approach that has confidently secured and sustained relationships with substantive clients. Claire has most recently collaborated with Multiplex, Morrison Construction, Interserve and Vital Energi to win competitive multi-million-pound contracts.


Claire Scally

Joint Managing Director at TRCmedia

Claire is Joint MD of TRCmedia, a Glasgow based training body for the Digital and TV sector. Since joining in 2016 Claire has been instrumental in pushing the organisation forward, improving existing training and developing innovative new programmes to ensure Scotland is on the world map for digital excellence.

Successful courses delivered this year include TRC's flagship digital training programme 'Special Edition', a programme for women in digital devised in response to the gender imbalance at senior and board level and ‘Look East’ - for Scottish digital companies considering business opportunities in Asia.

Claire is passionate about inspiring the next generation of digital leaders and hopes to build on that through her new role on the BIMA Scotland Council.


Craig Steele

Digital Skills Consultant at Digital Skills Education

Craig has run a series of innovative online workshops for young learners that explore cyber security skills in a fun and practical way. Almost 2000 young people from across the UK and internationally have taken part in the live-streamed sessions in the past 6 months and learned “How to Rob A Bank”. This is bringing in new digital talent who don't have the opportunity to learn these much-needed digital skills.

These online collaborative games have made learning digital skills a fun and sociable experience, and feedback from learners is that it has increased their awareness of jobs in digital.


Dan Willis

Founder and Managing Director of Why DIgital  - Champions For Good Finalist

Dan owns brand strategy agency, Why Digital. When diagnosed as bipolar, he leveraged his influence to drive mental health awareness, and volunteered his time giving marketing advice to charities, whilst also rallying the local digital community to drive change. He created a fringe event of The Drum's Do It Day in Bournemouth, focusing on mental health awareness, involving leading creative and digital minds to conceptualise solutions. He implemented a campaign to engage influential business people to share their mental health stories and encourage conversation around mental health.He's delivered talks on using technology to manage his mania and depression with such success, his psychologist discharged him from therapy. He's now developing this further to create a solution to help others.


Danielle Dwyer

Marketing Executive at Redweb

Danielle makes up half of Redweb's marketing team, and takes responsibility for internal and external brand activity, as well as events and community initiative involvement.

Danielle is passionate about educating people on the breadth of opportunities in digital, she organises Digital Wave – the largest digital careers conference for young people in the UK. She attends careers fairs and schools delivering inspirational career talks. Danielle continuously promotes apprenticeships to bridge the gap between education and careers and is part of the Young Apprenticeship Ambassador Network (YAAN). Danielle is also part of the BIMA Young Talent Council. In 2017 she was recognised jointly in BIMA’s Top 100 as a Digital Ambassador and received a Rock Star award in 2017 for Rising Star. 


Darren Wood

Creative Technology Director at Digitas

Darren is currently resident inventor at Digitas - always testing emerging technologies, building prototypes, and constantly leaving them all in wonder of what he'll dream up next. There are no small words to describe his depth of technical knowledge and his drive to bring ideas to life.

Darren's technology-fuelled creations include everything from a Santa skill for Alexa at Christmas, pitch-winning VR experiences, room-sized holograms, AR experiences and even a cryptocurrency platform that he put together in the space of an hour-long meeting.

Whatever the challenge, Darren will come up with a creative and technical solution to inspire people and smash it.


Davor Krvavac

Executive Creative Director at B-Reel

Davor has lead the team at B-Reel to punch well above their weight and deliver one of last year's most awarded pieces of work; the Official Gorillaz App. Recognized around the world, from Cannes to New York and beyond, the work has firmly put the UK digital creative scene front of mind.

He joined B-Reel London in September 2015 and has, together with Managing Director and Founding Partner Johannes Åhlund, been instrumental in building a new team that has moved B-Reel from digital production into its current position as one of the UK's most progressive and interesting creative agencies.


Des Johnson

Global Marketing Director at Castrol

When Castrol chose IBM iX to be their digital transformation partner, their goal was to leverage digital to create superior customer experiences.  Des knew that a total shift in mindset, culture and working patterns would be required to be successful in this new world. Des and his team would have to embrace more risk, more ambiguity, and accept some failure through experimentation and prototyping. And that's what he did.

Des created a true partnership - IBM iX & Castrol together - co-creating in shared spaces, innovating in an environment that absolutely demanded a "one team" approach and a single minded focus on the customer. He led the joint team from the front and people naturally followed.


Dominic Hurst

UX/UR Consultant at Valtech

Dominic has been creating digital experiences for over 17 years in a range of sectors and now engineers experiences as a Senior UX Consultant at Valtech. He’s an advocate for UX and customer-centric insight driven design and has been shifting organisations towards data driven developments whilst still keeping user needs at the heart of their digital offerings.

For him, it’s simply not a case of just understanding the problem, but delivering success both for the user (exceptional, usable experiences) and for the business (transformation, added value, organisational objectives).

Away from the office, Dominic is a presence in UX and measurement circles; both attending, speaking and running events as well as being a UX mentor for the next generation.


Ete Davies

MD at AnalogFolk

Appointed as Managing Director in 2016, Ete has led AnalogFolk towards a period of unprecedented growth and creative excellence, which saw AnalogFolk placed 29th in Econsultancy's top 100 digital agencies 2017, and one of the ‘top four’ creative agencies; recognised in The Sunday Times Hiscox Tech Track 100, winning The Drum's ‘Content Marketing Agency of the Year’ and a runner-up for Campaign ‘Digital Innovation Agency Of The Year’.

A Drum Digerati “Top 100 people in UK Digital” 2017 and 2018 Alumni, Ete was recognised in the BIMA 100 in 2017 (‘Champion for Good’) and in 2018 (‘Leaders and Visionaries), as well as Creative Pool’s ‘Top 100 Influencers’ 2018 and Campaign Magazines 'Top 10 Trailblazers’ in 2017 and 2018.


Euan Blair

Founder and CEO at WhiteHat

Euan is co-founder of WhiteHat. WhiteHat is a tech startup which matches talented, driven young people with apprenticeship opportunities at some of the world’s best companies; ranging from Google and Warner Bros through to Just Eat and Sage. WhiteHat works primarily with 16-23 year olds who have chosen not to go to university and help them accelerate their careers, delivering a range of apprenticeships designed for the digital age.
WhiteHat’s mission is to create a diverse group of future leaders by focusing on building an outstanding alternative to university and transforming the way our education and employment system currently works for young people.


Gary Pretty

Technology Strategist and Microsoft MVP at Mando

Gary has been at the forefront of Mando's journey into using Artificial Intelligence, regularly consulting with FTSE 100 companies to enable them to improve customer experience, by innovating with cutting edge technology such as intelligent chat bots and machine learning.

Gary was one of the first Microsoft AI MVPs (Most Valuable Professional) globally, with a focus on the Microsoft Bot platform and Cognitive Services. He speaks at conferences, both locally and internationally, sharing his technical knowledge with peers and helping to open the eyes of business stakeholders to the art of the possible with AI. He also helps to lead Mando’s thought leadership events and activities and is working to define Mando’s long term approach to ‘innovation-as-a-service’.


Giulia Merlo

Service Design Lead at Cancer Research UK

With a background in digital marketing and product development, Giulia currently leads a team of digital change agents at Cancer Research UK, and is the driving force behind the charity’s transformation journey. She’s embedded a hub and spoke model which devolves digital skills into the organisation through cross-functional agile teams. She works tirelessly to influence and educate, and frequently shares her experience with other charities. Giulia’s impact has helped Cancer Research UK becoming a sector-leading digital organisation and user-centric, lean and agile in everything they do.

Giulia is also a champion for diversity and inclusion in the workplace, and a passionate advocate for women in technology. 


Gregor Matheson

Design Director at Tayburn

Gregor is a firm believer in thoughtful and holistic design executed with beautiful consideration and craft. Within 8 years of his graduation, he has trailblazed his way through his career, picking up an award/honour at each of his positions along the way.

He has now taken place leading the creative team at renowned Edinburgh agency Tayburn as Design Director, where he brings his in-depth knowledge of digital design, conceptual thinking, art direction, UX and digital strategy to further strengthen the team.

A strong advocate of ‘paying-it-forward’, Gregor has also mentored the design courses at Edinburgh College for several years, helping graduates to develop industry-ready skills.


Helen Reid

Marketing and Communications at Dog

Helen is a Marketing Communications Strategist at Dog. During the last year, she has been fundamental to the growth of BIMA Scotland. She has helped build a strong council, curated excellent speaker panels, supported the growth of BIMA Digital Day and helped launch the first ever BIMA curated university guest lecture programme.

Helen is particularly passionate about championing female talent, something that has grown since participating in TRCmedia's Special Edition programme, a course designed to address the gender imbalance at board level in the digital and creative industries in Scotland.

Ultimately, Helen always seeks to leverage her vast network for the mutual benefit of everyone involved, ensuring talented individuals get their time in the limelight.


Helena Good

Graphic Design lecturer at Edinburgh College

Helena Good is a design lecturer at Edinburgh College. As a lecturer she has sought to develop how employers and educators connect to create the workforce of the future.

Over the last 9 years she has developed an award winning Mentoring Programme involving designers from leading agencies. The success of this programme has enabled her students to regularly win national design and marketing competitions. In January 2017 she launched Daydream Believers, a programme of engagement in secondary schools promoting creative thinking, digital skills and employability. Helena believes that one of the best ways to activate our highest potential and achieve our goals is to daydream. Her desire is to open the doors to a world that pays you to daydream!


Inga Paterson

Programme Leader Interaction Design at Glasgow School of Art

Inga leads the BA (Hons) Interaction Design programme at the Glasgow School of Art, and since its inception, she has been committed to its growth and development nationally and internationally. Over the last 12 months, Inga has delivered several projects which beyond providing excellent skills and experience for the students, has made great strides in bringing the School into much closer collaboration with the Arts, the local community, and our Scottish-based digital industry leaders. She is collaborating with BIMA to establish a guest speaker programme by inviting members of BIMA to speak to students studying Interaction Design and other design programmes, thus strengthening links between education and industry.


James Cotton

MD and Founder of Onespacemedia

James is the founder of Cambridge-based digital agency Onespacemedia. A designer, creative director and computer scientist by profession, James has spent his career working at the intersection of design and technology. Having founded two previous agencies, James launched Onespacemedia in 2011 to help Cambridge’s rapidly expanding technology and life science sectors to leverage cutting edge digital to compete on the global stage.

James has created a company ethos that insists on the highest standards of quality, accountability and transparency - this strategy is the driving force behind Onespacemedia’s reputation for excellence and its innovative work that consistently delivers measurable success for its clients. As a mentor, guest lecturer and public speaker James is a passionate advocate of the UK digital scene.


James Freedman

CEO at Zone

Under the guiding hand of founder and CEO James Freedman, Zone has grown to become one of the UK's foremost full-service digital agencies. With James providing strategic direction, the agency produced a calibre of work that caught the eye of Cognizant, and in October 2017 James negotiated a deal that saw Zone become part of the Fortune 500 global technology giant.

Zone's new owners recognised James' expertise and he retained his leadership role at the agency. James helps Cognizant expand its digital footprint by leveraging Zone's industry-leading expertise in technology, strategy and content to provide an unrivalled end-to-end digital transformation service for some of the world's biggest brands, including BMW Group, which was won in 2017.


Janelle Feliciano

Associate Creative Director at Weber Shandwick

Janelle Feliciano is an Associate Creative Director in London. She started her career in the advertising industry and over the years worked across multiple communication disciplines specialising in social and digital.

She recently took her digital skills into PR by joining Weber Shandwick. Before that, she was at Jam where she launched Amazon Fashion with body positive campaign, "I Wish I Could Wear" and "Tap to Give": the world's first charity turnstile raising funds to provide clean water for those affected by Typhoon Haiyan.

Janelle has won awards such as Cannes Young Lions, New York Festivals, One Show, Creative Circle and Campaign Big Awards. She also mentors for The One Club bootcamp, BIMA's Digital Day and the PRWeek Mentoring Scheme.


Jessica Cameron

Senior UX Consultant at User Vision

Over the past year, Jessica has been developing a new approach to competitor benchmarking. Her systematic approach to competitor analysis is aimed at helping organisations map out and understand their competitive landscape with respect to UX. She has applied this approach with select User Vision clients, and is currently scaling it for broader use.

This year, Jessica also worked with colleagues to develop and deliver a short course on Designing for Humans – bridging the gaps between psychology and user-centred design. She is presenting these ideas as part of the BIMA curated guest lecture programme at the Glasgow School of Art.


Jim Bowes

CEO / Chief Innovation Officer at Manifesto / The Panoply

Jim is the CEO and co-founder of Manifesto, a scale-up agency that employs fifty people and delivering award-winning digital work with a purpose. He's created a family of talented individuals who work together to do things a little bit differently for organisations such as Unicef UK, Parkinsons UK and the National Trust.

Jim co-hosts a monthly technology podcast, AlexaSTOP! about how technology is changing people’s lives, and presents a weekly tech show, de:code, on Hoxton Radio. Jim’s career also includes his position on the Board of Trustees for Asthma UK. Jim is a great leader who's energy and enthusiasm represents everything an agency CEO should be.


Joanna Hinchliffe

Client Partner at AmazeRealise

Joanna is a stalwart client partner & visionary at Amaze and  a campaigner for driving and raising the profile of client services within the digital sector. Passionate about promoting the profile of talent in the North West, Joanna is part of the council that has established BIMA's Manchester presence over the past year.

In addition to leading a portfolio of global clients, delivering transformational business and marketing communication solutions, and having responsibility for the client services team in one the UK’s leading agencies, Joanna has found time to create a Client Service Community in the Northwest as well as actively promoting the national calendar of events.

Without Joanna, the North West would not have the connected, collaborative and digital centric client service community it does today.


John Treacy

Executive Creative Director at Proximity London

After failing at being in a band John got into designing record covers instead. Then Napster happened so he swapped CD’s for CDing at Grey Direct and Joshua, before moving on to a senior position at AIS. He then traded one start up for another, spending 10 years as a founding partner and ECD at Elvis, winning Cannes, D&AD and The One Show as well as Agency of the Year along the way.  John moved to Proximity in 2013 and since then he’s helped the agency pick up nearly 200 awards, including a Gold Effectiveness Lion for The Economist and 17 DMA awards in 2017 and was named in Campaigns top 20 ECDs. He still can’t drum.

Jon Wilkins

Chairman of Karmarama

Karmarama joining Accenture Interactive is one of the key defining moments of our industry in the last 12 months and this was led by Jon. He's constantly on speaker platforms and conferences discussing issues around marketing in the digital age, speaking at Cannes, SXSW and the World Federation of Advertisers Global Marketer conference where he has been part of the team leading  'Project Reconnect' , aiming to rebuild trust in brands in a digital world.


Kat Hahn

Creative Strategist, Head of Northern Europe at Facebook

Kat is an award-winning CD and the Head of Facebook’s Creative Shop in Northern Europe. Kat’s biggest passion is empowering and fostering women in the creative industries.

She has been instrumental in driving diversity and inclusion by supporting the Creative Equals' Intern Bursary, which gives junior female creatives facing financial challenges access to jobs in the ad industry. Kat also judged and presented The Drum’s 'Creative Women of the Year' award celebrating trailblazer women, who pave the way for others to follow.

At Facebook, she launched a Returnship Programe, upskilling mothers returning to work to be FB and IG specialists. She is a proud member of the Creative Equals' advisory board and plays a key role in the organisation's success


Kerensa Jennings

Director at iDEA

Kerensa runs The Duke of York Inspiring Digital Enterprise Award (iDEA), an international programme aiming to help address the digital skills gap. The programme provides free digital skills education in the form of engaging online modules (badges). The iDEA curriculum has been curated to help inspire people all over the world to become Digital Citizens, Workers, Makers, Entrepreneurs and Gamers to enhance their employability; and to help them become economically active.

Kerensa was previously the BBC's Head of Strategic Delivery. Her work on the BBC's Make it Digital strategy earned the Innovation Enterprise Chief Strategy Officer's Best Innovation Award. Kerensa is also a Professor, an Executive Coach and a bestselling author and is passionate about helping people unlock their potential.


Kieron Rennie

Junior Planner at Ogilvy UK

Barbican Young Poet, Kieron, broke into the ad industry via the first intake of Ogilvy's creative internship The Pipe in 2016 and has gone from strength to strength. 

With no background in advertising, Kieron's digital thinking and creative flair has shaped the strategy for Vodafone's new digital-first sub-brand VOXI – one of the biggest brands coming out of Ogilvy UK right now.

Kieron’s creativity extends beyond Ogilvy in his poetry, with performances at City Hall, The Barbican and Buckingham Palace under his belt.

As a co-founder of Ogilvy Roots, Kieron champions greater diversity of talent within the industry and is passionate about working with London's inner-city schools to bring the next wave of creative digital natives into the industry.


Lani Shamash

Delivery Lead at Red Badger

Lani leads cross-functional, agile delivery teams at digital consultancy, Red Badger. She’s also the inspiration, leader and driving force behind its social value task force, a group committed to providing their time and skills to great causes both in and out-of-hours.

In the last year alone, her championing of Payroll Giving (with Red Badger matching donations) has seen the company awarded the platinum certification for participation. She’s set up long-term collaborations with incredible non-profits including Code Your Future, the Anthony Nolan Trust and Pride in London. Combined with a framework she helped develop which rewards volunteering for social value and open source projects, Lani’s determination to drive social change has seen it become a core part of Red Badger’s culture.


Jon Davies

Head of Digital at Vodafone

Jon joined Vodafone in 2014 as Head of Digital and leads the digital business in the UK covering digital from marketing and sales through to engineering and innovation for all of Vodafone’s consumer and enterprise customers. Along with his 150-strong team of developers, UX designers, creatives, marketers, analysts and product teams, Jon has been busy transforming the digital business at Vodafone over the last 12 months, building an entirely new digital architecture, creating a new digital innovation hub in London and rolling out new digital experiences, including TOBi, the first chatbot in telecoms to offer an end to end sales journey.

Prior to Vodafone, Jon held a variety of digital and commercial leadership roles at Adobe, Orange and Eurostar.


Laura Jordan Bombach

Chief Creative Officer at Mr President

For 20 years, Laura has brought a fresh and experimental approach to digital. Combining tech insights with passionate storytelling, she’s won numerous awards for her commercial work and been recognised globally as an innovator and industry leader.

In 2016, Laura proved her creative prowess when she co-founded The Great British Diversity Project, which went on to prove the power of diversity for creative effectiveness. She sits on international juries from the ANDYs and SXSW to LIAAs, and is a keynote speaker at major festivals around the world.

Laura co-founded SheSays, a global volunteer network with over 40,000 members which works to get more women into the creative industries.


Laura McHard

Lead Creative at Soluis

A rising star in the UK digital industry, Laura has enjoyed a pivotal role in an amazing year at Soluis, leading the creative process on their most ambitious project to date - visualising the reimagination of an entire country! The project saw her steer multidisciplinary teams to transform complex social, cultural, and economic objectives into inspiring, impactful visual narratives, delivered across immersive visualisation platforms, to an audience of world leaders and innovators.
She also sits on the board of directors guiding the re-birth of Brutalist masterpiece St Peter’s Seminary, and was accepted on to TRC Media's competitive Special Edition programme, which addresses, through specific leadership training, the gender imbalance at board level in the digital and creative industries.


Leigh Gammons

Director of Business Development at Cognifide

As Director of Business Development at WPP marketing technology agency, Cognifide, Leigh heads up a team of Client Service and New Business professionals, and owns the agency’s P&L with revenues of over £23m.

In the last 18 months he spearheaded the addition of ten new clients and increased the average deal size from £1.2m in 2015 to £1.9m in 2017. Last year he led teams who successfully pitched for a record 50% increase in new business revenues, adding many household names to Cognifide’s client roster. As an active force within the WPP Adobe Alliance he played a key role in ensuring that WPP were named Adobe’s Experience Cloud Solutions Partner of the Year 2017.


Leyya Sattar and Roshni Goyate

Co-Founders of The Other Box

Leyya and Roshni are two brown, female, state-school educated second/third generation immigrants from working class backgrounds, who happen to be creatives in design, tech and advertising.

They co-founded The Other Box – an award-winning platform celebrating people of colour and other minorities in the creative industries – to make the conversation around diversity more intersectional and inclusive. By combining their lived experience of everyday exclusion and tokenism with academic knowledge of race and racism they want to create tangible, long-lasting change.

As well as running workshops within agencies, they’re regularly invited to sit on panels, radio and TV shows. They were recently shortlisted for the WOW Women in the Creative Industries award for Breaking New Ground.


Loral Quinn

CEO and Co-Founder of Sustainably

Loral is the CEO and co-founder of Sustainably, a real time social responsibility platform, making it easy for consumers and businesses to have a positive impact, integrated into daily life.

Sustainably turns busy consumers cashless transactions into impact by rounding up their spare change every time they shop. It enables brands to match donate to causes their customers and employees care about in real time, localising and personalising their social responsibility. Sustainably won Best of Show at Finovate, was nominated for a BIMA Award for Technology with Conscience and is a top 5 Virgin Startup. Loral created this from idea to inception. Sustainably's advisory board includes the co-Founder of a billion dollar tech company and a unicef ambassador.


Louize Clarke

Founder /  Creator of ConnectTVT / Digital Gum

Returning to her talent roots, Louize Clarke created Digital Gum in September 2017. It’s a programme that gives returners, apprentices and small businesses  the in-demand skills they need to thrive in the digital economy.  "Digital explorers" are immersed in sessions, from social media marketing, app design and coding through to video content, VR and SEO.

This builds on Louize's digital talent legacy in the Thames Valley. Now in its third year, ConnectTVT's flagship platform, 50 Game Changers, brings together innovative start-ups and scale-ups to celebrate regional, grassroots talent and success.

A long-term advocate for STEAM, Louize continues to champion Green Meets Grey, the programme that connects next generation talent with business mentors to tackle real-world challenges.


Luciana Carvalho Se

Head of Partnerships at REWIND

Luciana joined REWIND in 2017 to head up new business & partnerships.  Previously a freelancer with 5+ years' experience in award-winning startups, her recent focus has been leveraging her law, business, and entrepreneurial background to support and grow the UK's immersive tech industry. To that end, she helped co-found Realities Centre London, co-chairs the Tech London Advocates AR/VR committee, and carries out ongoing research on 'VR for good' applications, namely within neuroscience and cognitive behavioural change.

Luciana is also co-founder of Unfold Inclusion, a UK social enterprise powering diversity in XR. Passionate about empowering women in tech, Luciana is a STEM and Founders4Schools ambassador, as well as a mentor and spokesperson for Code First Girls, SheWorx, and Women of Wearables.


Luke Medlock

Designer at hedgehog lab

Over the course of 2017, Luke's passion saw him progress into the role of Lead Designer at hedgehog lab. As a learning enthusiast and problem solver, Luke dedicated his spare time throughout the year to studying various laws and principles of design, putting them into practice both in his work and innovative personal projects.

Luke's most impressive attribute has been his willingness to share the knowledge and experience he has picked up, both within his organisation and with the UK design community. A keen networker, he regularly travels the North of England to take in presentations from designers and has presented his philosophies at events such as the 2017 Integrated Live Marketing Summit, IxDA and Rise & Design.


Lydia Gregory

Co-Founder at FeedForward

In 2017, Lydia co-founded FeedForward Ai an artificial intelligence consultancy. Bridging the gap between academia and industry, FeedForward apply the latest machine learning research to real business and creative problems. As well as bespoke consultancy, they have built a solution for personalising customer experience on media platforms.

She is committed to demystifying Ai through communicating its concepts and practical applications, and has started the Innovation AI event series - where research and industry meet. She believes diversity is essential in Ai to maximise innovation and build solutions that benefit all.

 Lydia is a member of the BIMA Ai Think Tank, with a particular interest in using technology to enable human creativity and the effect of bias in machine learning.


Lynsey Briston

User Satisfaction Manager at Skyscanner

In addition to encouraging students to take up STEM subjects via Founders4Schools, Lynsey is also part of the Skyscanner Future Tech charity team, whose mission is to help make Scotland a great place to base a tech company.

Despite not having a tech background, Lynsey is currently using her network of peers in tech companies in Scotland to bring a similar experience to Girlsday NL to Edinburgh, with an ultimate aim of creating a Girlsday tech event for Scotland.

By spending a day getting a feel for life in a real business, and completing tech tasks to spark interest in a tech future, Lynsey aims to help redress the gender balance in the tech roles of tomorrow. 


Marianne Waite

Founder at Think Designable


Marianne is the founder of Think Designable the alliance for disability inclusive brand practice. Their aim is to better society's relationship with 'difference'. They're doing this by looking at how brand experiences are designed and questioning accesibility and representation at every stage - both digitally and physically. Marianne is in the process of planning their second conference on Inclusive Brand Practice in November 2018 with a view to challenging the way major brands think about disability.

Marianne studied Inclusive Design as part of her Masters, and believes this should be a common part of mainstream brand development. Her aim now is to bridge the gap between assistive and mainstream products and services, thereby improving quality of life for all.


Martin McDonnell

CEO / Founder at Sublime Digital / Soluis

Since 2000 Martin has built a group of successful businesses that deliver best in class 3D visualisation and interactive digital presentation. His vision to connect the latest digital technology platforms to the needs of different market sectors has led his businesses to be among the earliest innovators in bringing the benefits of augmented and virtual reality to the property, design and construction sectors.

Martin’s most recent start-up, Sublime, which he co-founded in 2017 with two other entrepreneurs, is his most ambitious to date. Sublime is building the next generation of tools and content platform for the nascent VR market and the anticipated future AR sector. Early success in the Middle East and Asia point to another successful venture.


Mel Edwards

EMEA CEO at Wunderman

Mel is a dynamic force driving Wunderman's reputation as a leading digital agency across EMEA. Helping clients looking for a step change in digital transformation, Mel has been integral in winning over 50 new pieces of business in the last year including Samsung and BT.

Named one of Ad Age's Women To Watch, Mel has the courage and commitment to lead 4,000 people in building a world-class agency by hiring and partnering with best talent in the business. She has been consistently leading the region's ongoing gender equality and diversity debate, which earned her a spot on the Steering Committee for Gender Parity for the World Economic Forum. She's also a member of Women in Advertising and Communications London (WACL). 


Michael Olaye

CEO / CTO at Dare / Inside Ideas Group 

Michael leads the long-term technology vision of Inside Ideas Group and is responsible for its technical collaboration and advanced technology incubations.

Michael’s future-facing ethos saw Dare secure several crucial portfolio wins in 2017’s final quarter, a 25% increase in staff, a 50% revenue boost and industry-leading work for the likes of Chelsea FC, Nike, Starbucks, BMW and Vision Express among others.

For the past 18 years he's worked as a developer, creative technologist, technical director and founder at Hyperlink-Interactive, BBC, U-dox and more. In 2011, Michael single-handedly created the Havas London in-house technology and digital team. In his spare time, he mentors, speaks and supports local communities with London’s School of Arts and Communications and Future First Alumni.



Mike Shorter

Senior Creative Technologist at Uniform

Although Mike is a Creative Technologist he doesn't always start with a new technology, he starts with people and re-imagines how we experience the world to create meaningful change. He and his team use technology as the tool or platform to communicate their ideas, normally in playful, engaging and unexpected ways.

Recent innovations include Solo, the radio Ai that reads facial expressions to match songs to your mood, and Track, an AR driven app and product that lets anyone attach audio tracks to objects.

Mike’s craft mentality of failing fast and embracing limitations helps him and his team to push the boundaries of what’s possible within technology and design.


Miranda Glover

Business Director at Creating Great State

Miranda is the Business Director at Great State, formerly independent award-winning digital agency e3. She has an extensive background in digital and communications, formerly running Icon Medialab UK and sitting on the international board in Stockholm.

Her current work at Great State has focused on launching the new agency merger with strategic consultancy LSU and on developing new c-suite client relationships, through thought leadership programmes that help brands focus on innovation, develop new digital products and services, and reframe their business models around consumers’ ever-increasing expectations. During her 7 year career break to raise her two children, Miranda published three novels with Random House and has also contrinbuted to business books on social media and digital strategy.


Nathalie Gordon

Senior Creative at Above+Beyond

By day, Nathalie works on clients from Pilgrims Choice to Amazon and runs a scheme for single Creatives. By night she’s the co-founder of Taxi Fabric which turns taxi interiors into moving canvas' to show communities how impactful design can be. This won 2 D&AD Impact Pencils and was shortlisted for a Fast Company Innovation Award. 

She also founded #thisdoesnotmeanyes - a photography project which saw her meet the Queen. And she co-founded the #SOwhiteproject highlighting AdLand’s diversity issue. She blogs for Huffington Post, was voted a top 9 female Creative (The Drum), a female leader redefining the Creative industry (The Dots), a top 30 trailblazer (Creative Equals) and just won the IPA’s Women of Tomorrow award. 


Neil Collman

Practice Director at Nile

Neil is a design leader and speaker who cares about making an impact for people and profit through insight and design. He heads up his consultancy practice, Industry Visionaries, where he develops new methods to stay at the forefront of his craft.

In the past year, Neil has introduced a futures thinking practice to Nile and its clients, helped NHS Digital reimagine its B2B experience using service design, and introduced new ways to scale customer involvement in digital delivery for challenger banks.

Over the years he has shared his love for design at a number of international conferences, most recently in 2017 at UX London, one of the world’s premier design conferences.


Neil Dawson

Chief Strategy Officer at Publicis.Sapient International

Neil has led Sapient, as EMEA Chief Strategy Officer, to two 'Digital Innovation Agency of the Year' wins in four years. Prior to Sapient, Neil held strategic leadership roles at Euro RSCG (now Havas) London, MCBD (now Dare) and TBWA/London, where he was first Executive Planning Director and then Chairman. He also founded the independent creative agency Enter in 2006.

Neil is an expert in business and marketing transformation, brand strategy, communications and digital/social across a wide range of categories. Passionate about proving the commercial value of all forms of creativity, Neil was Convenor of the Judges for the IPA Effectiveness Awards in 2008 and is also a Fellow of the IPA. 

Nicky Fagan

Web and Publications Editor at National Theatre of Scotland

Nicky has worked in digital storytelling for over ten years. Over the past year she has worked on the National Theatre of Scotland’s digital transformation project with After Digital. She also led on the tender, procurement and delivery of the company’s new website.

Nicky is committed to building relationships and collaborations that support the National Theatre of Scotland in engaging with hard to reach audiences and finding opportunities for artists to realise the potential of digital technologies in their work. 


Oli Green

Managing Partner at Tangent

Oli is Managing Partner of digital customer experience studio Tangent. Experts in research, experience design, technology and data, Tangent helps businesses navigate the digital landscape and better serve their customers.

 In 2017, Oli lead the acquisition of Decibel Digital, a leading strategy and design agency, bringing a number of key staff and blue chip clients into the Tangent family. New business wins in the year included one of the UK’s largest utility companies, Belmond, and The Nido Collection. With 55 staff in London and a new office in Newcastle, Tangent is quickly becoming one of the fastest growing independent digital consutancies in the UK.



Owen Cotterell

Co-Founder and Director at Juice Immersive

Over the last year, in addition to continuing his active work on the BIMA Liverpool Council and heading up the BIMA Liverpool Immersive Community, Owen is an inaugural member of the BIMA Immersive Think Tank. He contributed to the first output of the group - BIMA's VR Best Practice Guidelines - and presented the guidelines at Prolific North Live - the UK's largest marketing expo outside London.

In the last 12 months, Owen has exited his video production agency of 18 years, Liverpool-based Mocha, and turned his attentions to co-founding Juice Immersive - a specialist agency focussed on delivering end-to-end immersive content marketing campaigns set to disrupt the property development market through the leveraging of VR, AR and MR technologies.


Pip Jamieson

Founder at The Dots - Industry Visionaries

Pip Jamieson is the founder of The Dots, a LinkedIn challenger designed around the networking needs of 'no collar' professionals – creators, freelancers, entrepreneurs and millennials.

Delightfully dyslexic with a distinctive marmite laugh (you either love it or you hate it), Pip was named by The Sunday Times as one of the Top 100 Disruptive Entrepreneurs innovating in their respective fields and by Creative Review as one of the top 50 Creative Leaders.

The Dots’ key innovation is to facilitate networking by collecting data on the full teams that deliver projects (similar to a community-driven IMDB), which means the company is at the forefront of spotting trends in the future of jobs, skills and work.


Rachel Faber

Business Director at Your Favourite Story

Rachel has over 12 years experience in digital and client services. Since joining Your Favourite Story to head up Client Services, her drive and curiosity have helped reshape that team as well as the wider approach to client work. She is not afraid to interrogate a brief or challenge established ways of working, and does so with complete and persuasive professionalism.

Rachel will always look for ways to deliver incremental value and insight, whether for the agency or a client's business. And she is committed to developing both her team and herself, including most recently, her role as a BIMA mentor. 


Rachel Ward

Senior UX Designer at After Digital

As Senior Designer at After Digital, Rachel oversees all the agency’s creative output and mentors and develops young talent whilst delivering outstanding UX design for the likes of the Royal Academy of Dance and the Scottish Council for Development and Industry. With a keen eye for detail, Rachel is passionate about crafting beautiful interfaces and applying her design methodologies to produce accessible, user-centred designs. Rachel’s design ethos is to push boundaries, ask questions and never stop exploring.

Prior to joining After Digital, Rachel worked with New York digital agency F Sharp, creating immersive digital experiences for blue-chip brands including Disney, Nike, Microsoft, Spotify and Warner Bros.


Rachel Wells

Head of Digital Design at MullenLowe Profero

Rachel's dream was to become Head of Department before 30. Last year, she did just that. She's integral to the Profero leadership team and has worked extraordinarily hard to gain enviable knowledge and experience.

In 2017 alone she redesigned (which receives 3.5M daily hits), designed Diageo's first chatbot, Whisky Matcher (winning two innovation CampaignTech Awards), and was instrumental in securing major new business.

Rachel's leadership style is participative and nurturing and she prioritises her team's happiness. She has dynamic client relationships and is fastidiously commercially-savvy. She runs the internship programme and regularly offers talks and mentoring to universities.


Richard Fearn

Co-Founder at Friday Club London

Richard realised the power of bringing together startups, agencies and brands long before anyone else. This year, the Friday Club London, the non-profit he co-founded in 2012 to do just that, hit the sigificncant milestone of accepting its 600th member. ‘Another bright marketer keen to mentor the best startups in town and learn something along the way.’ His words.

Richard is also one of Europe's most active tech investors with a portfolio that includes many of the leading lights in the ecosystem from SoFar Sounds to Kalo to What3Words, a privileged position that’s established him as one of the go-to people when you need a view on the future. Even if sometimes he doesn’t even know what’s happening today.


Richard George

Global Head, Digital, User Experience & Marketing Technology at Refinitiv 

Following his recognition in the BIMA100 Rising Stars in 2016, Richard has continued to rise in the digital industry.

Joining Thomson Reuters 18 months ago, Richard has already made an immediate impact by leading a global digital transformation programme to re-imagine the customer experience. Central to this is a new enterprise-wide digital touch point, MyTR, which is a consolidation of multiple legacy portals. As well as providing the vision and strategy, Richard mobilised a team of 200 people to create the platform in just seven months.

With an ability to define and articulate the future digital vision, drive performance, and execute, Richard balances all parts of the equation to deliver digital success.

Richard Warren

Client Partner at Rufus Leonard

Richard has a rare combination of creative and commercial skills with a contagious energy that he directs across content, brand, service design and organisational engagement with emotional intelligence and strong leadership.

Richard’s ethos is ‘show, don’t tell’ - hence this client testimonial from the Principal Adviser on Digital and Social at Rio Tinto: "Richard has built a relationship with me that is based on honesty and fairness. I don't do slick well - it is enough of a reason for me to not work with an agency. So, Richard's approach and attitude has played a big role in the successful relationship between our company and Rufus Leonard.”


Rob Edwards

Managing Director at GIANT

Rob Edwards is Managing Director at GIANT - a tribe of digital creatives, dedicated to cause-related projects. In the last 12 months, Rob has driven GIANT to accelerate positive change in the cause market by encouraging the use of leading-edge technology such as blockchain, chatbots and artificial intelligence.

A key component of this strategy was the launch of Overherd, a quarterly charity event that tackles the digital challenges the nonprofit sector faces. As well as completing the Goldman Sachs 10,000 Small Businesses programme, Rob was appointed trustee of two pioneering charities: YAUF, a charity that supports disadvantaged children through music and arts; and Khulisa, a charity that aims to reduce reoffending and rehabilitate young people.


Robyn Dooley

Founder at OH

Robyn has seen a gap in market and worked tirelessly to engage digital agencies, develop educational links and work with local government to create a route for young people into the digital industry.

Robyn displays maturity well beyond her years, she is engaging, personable and has tireless energy and this has been demonstrated in the success of the Catalyst programme. She is absolutely one to watch in digital!


Roxanne Hobbs

Founder at The Hobbs Consultancy

Roxanne has a strong voice in the industry, working on the Diversity and Inclusion agenda. Her work with female leaders explores what stops us from truly showing up. She believes gender stereotypes harm everyone and has brought men to the gender conversation via the HeANDShe conferences.

Her work on Unconscious Bias has raised awareness of how we are all part of the system that perpetuates harmful stereotypes.

In 2017, Roxanne played a key role in starting the neurodiversity conversation. She wrote a book ‘Diverted’ charting her family's journey to this newest frontier of inclusion and co-founded the #diverseminds conference alongside Creative Equals. This was the industry's first conference for those who are neurodivergent and has started a new conversation.


Ruth Harrison

UK Managing Director at ThoughtWorks

As a business consultant and digital change agent, Ruth is a go-to commentator on the evolving technology and business landscape. She focuses predominantly on business development as MD for ThoughtWorks UK and is a trusted adviser on leadership, business and digital to Regent’s University Faculty Board. She is an Advisory Board Member of the Chief Marketing Officer Council Europe, regularly contributing to research and informing market leading industry publications on digital trends and business transformation.

She is a regular speaker at conferences (including Women of Silicon Roundabout, Rant&Rave, ARC, Retail Week and CMO Summit Europe) on issues including women in tech and diversity and inclusion, and is an adviser and mentor to start-ups on funding and accelerator strategies.


Sam Booth

CEO at Just After Midnight 

Sam is CEO and Founder of Just After Midnight, the go to support people for brands and their agencies. Sam has held senior roles at digital agencies across EMEA and Asia Pacific for over 10 years before founding the business. An entrepreneur with a reputation for creating new services and new ways of disrupting the traditional agency model, his experience over the years has helped him establish a healthy breadth of knowledge across the strategic, technical and creative elements of the industry.

Sarah Jordan

Co-Founder and CEO at Y.O.U underwear

After many years working in digital, Sarah changed tack completely when a trip to Uganda led her to co-found Y.O.U Underwear, a social business that is changing the world one pair of pants at a time. 

Y.O.U makes 100% organic cotton underwear for men and women. They use sustainable manufacturing processes, 'real models' to promote body confidence, and have a 'buy one give one' model to provide underwear to people who don't have it.

In the last year, Sarah has taken Y.O.U from an idea to a small global business, with a successful Kickstarter campaign, an initial range shipping to 10+ countries around the world and, most importantly, hundreds of pairs of pants delivered to women and children in Africa.

@sarahbjordan @YOU_underwear 

Selma Nicholls

CEO and Founder at & Looks Like Me


Selma Nicholls is CEO and Founder of Looks Like Me, a talent agency that aims to redefine beauty by raising the profile of underrepresented groups in the fashion and advertising world.

The name of the agency, Looks Like Me, was inspired by her three year old daughter, Riley-Ann, who questioned her own identity when she saw limited imagery of children that looked like her in the media and asked why. With a background in creating content, casting and production, Selma designed and developed tailored workshops, editorials and castings that would open the door for black and ethnic minority groups to be more visible by challenging the status quo in the world of brand communications.


Shanice Mears

Chief Talent Scout at The Elephant Room

Shannie has played a key role in forging new pathways for diverse talent as both co-founder and Head of Talent at The Elephant Room. Her commitment to bringing in a wider pool of talent from across the creative industries has seen film makers, directors and writers brought in on client briefs and demonstrate that there is indeed a place for them in an industry which often feels far out of reach. Having global heads of HR from some of the world's biggest brands ask her to help with their own recruitment shows that her ability, to tap into and access talent, will be a gamechanging one for the industry in the years to come. 


Shaun McInerney

Principal at The Studio School

Shaun heads up The Studio School who are growing digital talent from the age of 14 upwards. Students have an extended school day so they can create digital products, learn 'Agile' and use platforms such as Unity, .Net and other technologies from a young age. They run an Edge Foundation funded ‘Digital Entrepreneurship Network’, are a Playstation First school and bring in industry mentors to support students to become industry ready. They consult with local agencies to ensure that they are delivering the right skills.

Shaun himself joined the BIMA Young Talent Council to give a voice to education. Notable student successes include a BAFTA Young Games Designer and an Internet Society ‘25 under 25’ award.


Simon Gill

Chief Creative Officer at Isobar

Simon is Chief Creative Officer at Isobar and works across the Dentsu Aegis Network portfolio of agencies, to champion the creative use of digital. He is instrumental in the Craft Matters global programme that brings together clients and agencies with the world's leading and most disruptive technology companies, to innovate the way brands are built.

His work has been recognised internationally, scooping many awards and is also a regular jury member on numerous award shows. He is a member of the IPA's Effectiveness Council, championing how creativity is critical to effectiveness in the modern economy. He is also co-founder of CANNT, the world's festival of creativity, which brings creative thinking, action and enjoyment to a wider, more diverse community.



Sofia Breg

Marketing Manager at  Cyber-Duck

As Marketing Manager, Sofia tells Cyber-duck's story and ensures the agency's work and ethos are known throughout he industry. Sofia first joined Cyber-Duck as an intern after graduation from the University of Cambridge, with a background in geography. She trained herself and rapidly progressed through five roles in less than four years.

With the founder and CEO, Danny Bluestone, Sofia now leads the Cyber-Duck Marketing Department. Her team enjoy promoting the agency’s user-centred expertise with a creative twist.


Sulaiman Khan

Founder and Chief Purpose Officer at ThisAbility

The igniter of hearts creatively, a creative collaborator and adventurer, Sulaiman is the Founder and Chief Purpose Officer of ThisAbility, the network that supports and celebrates creative disabled talent. He is also an independent consultant, speaker and writer on Divergent Leadership, Creativity, and Inclusivity and Advocacy.


Susan Hallam

Managing Director at  Hallam Internet Ltd

Susan Hallam was awarded an MBE for innovation and enterprise in the Queen’s New Year’s Honours List 2018 in recognition of her contribution to the UK digital industry.  She is Managing Director of Hallam, a digital marketing agency with more than 50 specialists, and clients including the United Nations, Speedo, and Suzuki.

She is thought leader in the digital space, speaking at conferences including SMX, ClickSummit, and for Vistage, the world leading organisation of chief executives. She is a leading figure in digital marketing in the Midlands, organising the Nottingham Digital Summit, a Fellow of the IDM, a Freeman of the City of London, and a Trustee of Nottingham Castle.


Tim Smith

Global Auto & Mobility Director at ustwo

Tim is growing the Auto / Mobility practice he leads and helped establish. Tim is a passionate advocate for human–centred design, creating mobility experiences that are user–led not engineering–led. The pioneering book Humanising Autonomy, co–authored by Tim which champions ethical, inclusive and human–centred design for autonomous mobility is a first for UX design for autonomous vehicles. 

Tim’s work has informed papers for the likes of Intel, Siemens and RCA. Tim has talked at Web Summit, London Tech Week and MWC and is passionate about design education, having set briefs and lectured at UCL and CSM.



Toluwani Farinto

Founder/ Emerging Talent Manager/ Programme Director at  Limitless Future Achievements / Livity / The Ideas Foundation

Tolu is a socially conscious entrepreneur with the firm belief that great businesses and brands do well when they become more than a means to an end for the consumer, and become brands that invest in people and which in turn people invest in. He has developed a personal brand that puts him at the forefront of championing equality and opening up opportunities to aspirational people from disadvantaged backgrounds. He founded his recruitment consultancy/ mentoring company, Limitless Future Achievements, in 2011. Since then he has worked with all the major creative agencies in the UK.

He is the co-founder of The Great British Diversity Experiment, the Emerging Talent Manager at Livity and the programme director at The Ideas Foundation.


Tom Moran

UX Lead at Th_nk

When Tom’s not running user research tests, leading design workshops or delivering beautiful design experiences at TH_NK, he's busy being a leading voice for UX in the North East; giving talks or penning thought-leadership pieces on the future of UX, AI and Virtual Reality; holding digital bootcamp days in schools; or mentoring emerging talent through his volunteer work with STEM. Driven by his infectious enthusiasm to make the world better, Tom is not just championing the UX industry, he's championing the people who make it.


Vicky Brown

Senior Consultant and UX Manager at Nomensa

Vicky Brown is a research-driven designer who's passionate about psychology, service design and problem solving. Despite being only 26, Vicky manages a team of UX Consultants at Nomensa, leading and training the next generation of talent.   

She is one of the main driving forces behind Nomensa's ground-breaking and award-winning work for National Trust, Gatwick Airport, the Eden Project, Unite Students, npower and Innovate UK. Vicky is known for the positivity and energy she brings to all projects and challenges. She thrives in collaborative teams, leading researchers, designers, developers and clients to design elegant solutions to real, complex problems.


Victoria Buchanan

Executive Creative Director at Tribal Worldwide London

Victoria became ECD at Tribal Worldwide in January 2017 after 25 years in digital. She is an artist, a coder, a games programmer, a CD-rom developer, an interactive TV designer, a website creator, a digital communication machine, an inventor and an ever transforming digital head. She has proved that science and art, creativity and innovation, and tech and women go together.  

 An IPA Woman of Tomrrow 2016, a Creative Equals board member and a beacon for creative digital women, Victoria works with her own daughters, the kids at her junior school, the young women at university and all the females kicking it in the industry to champion women in digital and shape the future of digital.


Will Cookson

Creative Director

Will Cookson is on a mission to bring to life digital ideas, products and services that he thinks should exist. Last year he designed Skyjacker, an augmented-reality iOS game using real-time flight data, because airplane geeks would love it. Previously Will co-founded, a software platform to help charities connect with donors, raise funds and increase awareness of their causes. He also built Bookindy, a chrome extension that compares local bookshop prices whilst browsing Amazon.

Will has 15 years’ agency experience at R/GA, Wieden+Kennedy, Razorfish, Poke and AKQA and has received a number of awards for his work.

Some people call him Dogg.


Zoltan Vass

Co-Founder and CEO at  CoderDog

‘We don’t want to work for you, we want to work with you.’  

This is the motto that Zoltan Vass lives and works by. And it’s been critical to the growth of CoderDog. His success is based on developing businesses by developing strong relationships – with clients, with suppliers and within his own agency.

To get results he breaks down barriers and builds bridges across teams (and between them). Attentiveness, curiosity, innovation, transparent communication and collaboration are the cornerstones of his approach. These are the values that make and create lasting relationships. These are the values Zoltan uses to develop businesses – and the people within them.

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