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BIMA Breakfast Briefing: Data & Analytics – Fuelling the Future of Digital

27 Feb 2018

Posted by Rachel Johnson

In the first of BIMA and Microsoft’s joint events, Microsoft’s Head of Technology James Akrigg and a panel of experts explored the latest applications for – and the future of – data.

Today’s Breakfast Briefing at The Club at The Ivy was a milestone for BIMA. In addition to offering a roughly 50/50 split of BIMA members and new attendees a rich insight into current data issues, this was also the first demonstration of the value of BIMA’s strategic partnership with Microsoft.

In a keynote speech, Microsoft’s James Akrigg explored how to realise and unlock the true value of data, and how to turn visible costs into visible value. He looked at new forms of emergent data and considered what the future of information storage and retrieval – such as quantum computing - might look like.

Moderated by DigitasLBi’s Kate Johnson, our expert panel then gave their take on current and future data issues.

Christina Rak, Analytics Director at Huge; Gary Arnold, Group Technology Director at Occam DM; and Jesús Rogel-Salazar, AKQA’s Principal Data Scientist AKQA joined James to explore issues including:

• How we use data to support user experiences

• How we make data relevant to senior stakeholders

• What distinguishes a mature data driven business from an immature one; and

• The skills needed to access the true value of data

As ever, our Breakfast Briefing attendees had plenty to say, probing the panel for their thoughts on topics including:

• The impact of blockchain

• Autonomous vehicle mapping

• Establishing data value to overcome cost objections

• Real time data

If you missed it, you can catch up here. And if you haven’t already registered, the next BIMA Breakfast Briefing (Building Strategic Partnerships in Digital & Technology) is in Manchester on 6 March. 

Rachel Johnson
Posted by Rachel Johnson

Rachel has recently joined BIMA having worked for more than 20 years in the world of Marketing. Rachel has many impressive client, charity and agency-side results to her credit and stories to tell. As both a team player and independent advisor, Rachel loves to see the bigger picture and is a strong strategic thinker. She has led ambitious projects for start-ups, worked alongside growing businesses and has been fortunate to work with some of the UK’s most respected and renowned agencies. A self-motivated original thinker, Rachel is also an extremely able marketer. She brings out the best in people at all levels. Her wealth of transferable skills includes project management – often with direct budgetary control - results-driven commercial awareness, proven networking strengths, digital marketing expertise and broad IT literacy. However, her achievements do not end there! In her spare time, she makes full-use of her Cumbrian home-town environment, walking, biking and running, and spending time as an enthusiastic side-line rugby and football mum for her two boys – Louie and Harley.

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