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Featured Case Study: Formula E Imagination

12 Aug 2018

Posted by Rachel Johnson



Selected by James Watson, Imagination a member of our Immersive Tech council the following case study demonstrates best practice. James chose this for many reasons, which you can read below.

A mind-blowing, fully immersive, 4D, Virtual Reality experience taking guests on an unforgettable, exhilarating ride with the Jaguar i-TYPE.

The experience to take visitors at Autoshows and Formula-E races on a multi-sensory journey through Jaguar’s racing heritage, challenging them to compete with other drivers and visit the key locations of Formula E series.

James Watson, Imagination

Rachel Johnson
Posted by Rachel Johnson

Rachel has recently joined BIMA having worked for more than 20 years in the world of Marketing. Rachel has many impressive client, charity and agency-side results to her credit and stories to tell. As both a team player and independent advisor, Rachel loves to see the bigger picture and is a strong strategic thinker. She has led ambitious projects for start-ups, worked alongside growing businesses and has been fortunate to work with some of the UK’s most respected and renowned agencies. A self-motivated original thinker, Rachel is also an extremely able marketer. She brings out the best in people at all levels. Her wealth of transferable skills includes project management – often with direct budgetary control - results-driven commercial awareness, proven networking strengths, digital marketing expertise and broad IT literacy. However, her achievements do not end there! In her spare time, she makes full-use of her Cumbrian home-town environment, walking, biking and running, and spending time as an enthusiastic side-line rugby and football mum for her two boys – Louie and Harley.

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