Article

Digital skills gap still a threat to UK growth, says BIMA

18 Oct 2018

Posted by Rachel Johnson

76% of all participants said they would consider a career in digital as a result of BIMA Digital Day.

 - Regional divide in quality access to digital education exists.

- Low awareness continues to prevent young people considering digital careers.

 - Out-of-date, theory-based curriculum turning young people off.

 - 5000 students expected to take part in BIMA Digital Day 2018 on 13 November.

(London, 18 October, 2017) - Regional divides in the education system, a lack of awareness of the opportunities available and a misaligned curriculum, continue to leave students unprepared to engage with the UK’s booming digital economy, which is growing 2.6 times faster than other industries, says BIMA. The UK’s digital trade body makes the announcement ahead of the sixth annual BIMA Digital Day (13 November), which connects digital and tech companies with schools around the country for a day of hands-on activities.

Regional divide: BIMA has found less than 30% of young people in the South West and North East of England are likely to say they know how to code. Just 21.8% of those in the South West and 28.6% in the North East say they learn coding in school.

More positive results can be found in Scotland, Greater London and the East of England, where between 60-65% of students say they know how to code.

Lack of awareness: Before participating in BIMA Digital Day, only 41.5% of survey participants said they had any knowledge of the digital industry. Afterwards that response increased to 97.7%, of which, 72.6% said they'd be looking into learning digital skills after participating in Digital Day.

76% of all participants said they would consider a career in digital as a result of BIMA Digital Day.

Ineffective Curriculum: 70% of teachers surveyed believe there is not enough focus on digital skills and learning in the National Curriculum. Over 30% of students said they would change or would have chosen their subjects differently as a result of understanding more about a career in digital.

These findings are the result of a survey conducted by BIMA of 2000 students and teachers who participated in BIMA Digital Day 2017.

Natalie Gross, BIMA Co-President says, “Young people continue to miss out on opportunities to have progressive, lucrative careers in the digital and technology sector, the fastest growing industry in Britain. This is because of an inadequate curriculum and a lack of awareness for the opportunities that are available. This lack of skills and lack of awareness is a lethal combination that will serve to stifle the growth of the British economy, at a time when we most need growth and confidence.

Gross continues, “We can change this trajectory. BIMA Digital Day is just one brilliant example of how a real difference can be made. We are calling for a comprehensive review of the curriculum. We need to develop a definitive view of how it can allow Britain to thrive digitally – a view that is shared and championed by industry, government and educators.”

She concludes, “BIMA is also calling for a Government-backed national communications campaign to educate and inspire – we need a powerful and omnipresent message that clearly lays out the opportunity for young Britons.”

Digital Day is a flagship initiative being driven through the BIMA Young Talent Council to increase the interaction between digital sector businesses, schools, teachers and career advisers, students and their parents.

Amanda Follit, Chair of BIMA’s Young Talent Council added: “BIMA research shows that students’ engagement with employers and industries is one of the most important factors for increasing future employability. Digital Day is a crucial way for industry to support educators and help students and their parents understand how they can increase their digital skills.”

BIMA Digital Day quick facts

 - Over 200 schools and businesses and 5,000 13-15 year olds are expected take part around the UK in 2018.

 - Students will submit their activities to a panel of experts. Winners will be announced in January 2019. Winning schools are awarded £500 each, plus a host of other prizes.

 - 90% of participants say they would consider a career in digital as a result of the day.

 - The first BIMA Digital Day 2018 challenge partner, Vodafone, has been announced.

—ENDS—

For more information, contact Maeve O’Sullivan and Rachel Johnson: press@bima.co.uk


Rachel Johnson
Posted by Rachel Johnson

Rachel has recently joined BIMA having worked for more than 20 years in the world of Marketing. Rachel has many impressive client, charity and agency-side results to her credit and stories to tell. As both a team player and independent advisor, Rachel loves to see the bigger picture and is a strong strategic thinker. She has led ambitious projects for start-ups, worked alongside growing businesses and has been fortunate to work with some of the UK’s most respected and renowned agencies. A self-motivated original thinker, Rachel is also an extremely able marketer. She brings out the best in people at all levels. Her wealth of transferable skills includes project management – often with direct budgetary control - results-driven commercial awareness, proven networking strengths, digital marketing expertise and broad IT literacy. However, her achievements do not end there! In her spare time, she makes full-use of her Cumbrian home-town environment, walking, biking and running, and spending time as an enthusiastic side-line rugby and football mum for her two boys – Louie and Harley.

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