“Awesome batch of work.” That was Sara Holt, Merlin’s Sales and Marketing Director, giving her response to the entries she was reviewing at this year’s BIMA Awards.
Rachel Wells of MullenLowe Group was judging the “innovative, clever work” in the Content & Communications category. And Rob Hinchcliffe, also judging Content & Communications reflected on “So much great work (and a nice judging panel too!).”
You get the picture.
On 11 July, dozens of the industry’s finest gathered together to argue (in a nice way) about how on earth they were going to turn hundreds of impressive entries into a handful of exceptional ones.
But they did it. Here, then, is your BIMA Awards shortlist for 2019:
Your finalists...
Categories:
Communications & Content - Over 70K
Gurls Talk, produced by R/GA London for Nike
Malaria Must Die, produced by R/GA London for Malaria No More
Nike 'Mercurial Launch Installation', produced by Mill+ for Nike
Nulla Puo Fermarci (Stop At Nothing), produced by AnalogFolk for Nike
Pages of the Sea, a nationwide art project commemorating Armistice, produced by TH_NK for 14-18 NOW
Parents vs Kids, produced by VCCP for O2 NSPCC
Take On History, produced by The AELTC
Communications & Content - Under 70K
Aston Villa FC 2018/19 kit launch, produced by Isobar for Aston Villa FC
Raising funds and awareness for Nestle's Cocoa Plan, produced by Good-Loop for Nestlé
Wake Up The Devil Inside - 唤醒“魔”性, produced by Qumin for Manchester United
Data & Performance Marketing - Over 70K
BMW: using data to target car buyers, produced by Zone for The BMW Group
GTI Superdrives, produced by Tribal Worldwide London for Volkswagen UK
Lexus Europe KOKO Optimisation, produced by AmazeRealise for LEXUS Europe
Take me to your dealer: Effective prospecting in a crowded market place (Programmatic & Social Display) produced by GTB for Ford
Using AI to discover new audiences & drive revenue for Domino’s Pizza UK & Ireland produced by Jaywing Intelligence for Domino's
Data & Performance Marketing - Under 70K
Spurring campaign actions with Facebook Instant Experiences, produced by Manifesto for Ramblers
There's No Substitute for Good Display, produced by NMPi for Liverpool FC
Emerging Technology - Over 70K
Eyekandy's Point and Place AR Shopping App, produced by Eyekandy Limited for Global Brands and Retailers
Heartsense, produced by Cambridge Heartwear
Ki for Lucy Zodion - An IoT Platform for Smart Cities, produced by Parallax for Lucy Zodion
Malaria Must Die, produced by R/GA London for Malaria No More
Mill Mascot, produced by The Mill
OVR Fear of Heights, produced by Oxford VR for NHS
Wonderscope - A Brief History of Amazing Stunts by Astonishing People, produced by PRELOADED/Within for Within
Product & Service Design - Over 70K
Hive Link, produced by Centrica Hive
McDonald's Happy Meal Readers, produced by R/GA London for McDonald's
SXT Partner Notification Service, produced by Bit Zesty Ltd for SXT Health CIC
The Digital Blue Badge Service, produced by Valtech for Department for Transport
Tim Peake Space Descent, produced by Cheil UK for Samsung UK and Science Museum
Product & Service Design - Under 70K
Beringar, in collaboration with R/GA London Ventures
Cup Club, in collaboration with R/GA London Ventures
Transformation & Consultancy - Over 70K
J B Cole UK | Hamerville Media Group digital change strategy, produced by J B Cole UK for Hamerville Media Group
Placing digital into the DNA of Knight Frank’s business, produced by TH_NK for Knight Frank
The Changing Workplace - Future of Work, produced by Cancer Research UK
CYBG boosts credit turnover and gains 3,175 working days with Dynamics 365 for Sales, produced by Redspire consultancy for CYBG
Transformation & Consultancy - Under 70K
A world first product for trailblazers in insurance, produced by Foolproof for AXA XL
Crimestoppers web application – Hermes, produced by The Pull Agency for Crimestoppers UK
Proactis - from PPT to Product in 3 months, produced by CreateFuture for Proactis
Website & Apps - Over 70K
Get Creative, produced by BBC and Goodboy, for BBC Children's
Inclusive Design for Scope, produced by Aqueduct for Scope
Working with LV= to deliver a significant step-change across its General Insurance business, produced by TH_NK for LV=
Website and Apps - Under 70K
Animal Health Trust, produced by Studio 24
IUCN Red List, produced by Modern Human
Leeds Bradford Airport website, produced by Parallax
BIMA Advance Award for Startup of the Year
Anything is Possible
Cup Club, in collaboration with R/GA London Ventures
LetsBab
StateZero Labs
BIMA Advance Award for Talent/Diversity Initiative of the Year
Creative Mentor Network
Hidden
The Valuable 500
TRC Special Edition
WhiteHat GB
Sectors:
Automotive - Over 70k
Keeping Audi in the driver’s seat, produced by Somo for Audi
Mitsubishi Motors Company - MiPulse, produced by Critical Mass for Mitsubishi Motors Company
Automotive - Under 70k
#AutoTraderGoals, produced by AmazeRealise for Auto Trader
Energy, Utilities & Telecoms - Over 70K
Ask Tili – Your home move assistant, produced by Equator for Spark
Carbon Neutral World, produced by Imagination for Royal Dutch Shell
Vodafone Web Simplification 2 – Creating a global community & framework, produced by Digital Detox for Vodafone
World’s First 5G AI Stylist, produced by Poke London for EE
Financial Services - Over 70K
Deep Fraud, produced by Weber Shandwick for HSBC
ismybillfair.com produced by Studio Republic for ismybillfair
Scotiabank Digital Mortgage Application – leading the home ownership experience, produced by The BIO Agency for Scotiabank
FMCG - Over 70K
Alexa, Send Me A Sample of Diet Coke Exotic Mango, produced by Send Me a Sample for Coca-Cola
Healthcare - Over 70K
Amplifon Hearing App, produced by Publicis Sapient for Amplifon
Glow New Media - SafeTeam Guardian, produced by Glow New Media Ltd
SXT Partner Notification Service, produced by Bit Zesty Ltd for SXT Health CIC
Leisure & Sport - Over 70K
Look&Book, produced by VCCP for easyJet
Nulla Puo Fermarci (Stop At Nothing), produced by AnalogFolk for Nike
The Championships, Wimbledon, produced by The AELTC & IBM Sports Interactive Experience for The AELTC
The FA - Match Day, produced by Zone and Cognizant for The Football Association
The Jockey Club, produced by AmazeRealise
Leisure & Sport - Under 70K
Toilet Role - How a Gaffbot got people talking, produced by Cubaka for Virgin Trains
Wake Up The Devil Inside - 唤醒“魔”性, produced by Qumin for Manchester United
Media, Entertainment & Arts - Over 70K
Blueleaf & Tate, produced by Blueleaf for Tate
Brawl Stars Global Launch, produced by Waste Creative for Supercell
Public Service & Not for Profit - Over 70K
Inclusive Design for Scope, produced by Aqueduct for Scope
Malaria Must Die, produced by R/GA London for Malaria No More
Pages of the Sea, a nationwide art project commemorating Armistice, produced by TH_NK for 14-18 NOW
Parents vs Kids, produced by VCCP for O2 NSPCC
UN Big Data Global Working Group Marketplace: Improving Human Lives and Protecting the Environment, produced by Other Media for United Nations Big Data Global Working Group
Public Service & Not for Profit - Under 70K
AILSA – an Artificially Intelligent Lightweight Shelter Assistant for Shelter Scotland, produced by Equator 999 Design for Shelter Scotland
Interactive fundraising tools, produced by Sightsavers
IUCN Red List, produced by Modern Human for IUCN Red List
Operation Denial, produced by We Are Social for The National Holocaust Centre & Museum
The Most Human Instinct, produced by Weber Shandwick for Unicef
Retail & Fashion - Over 70K
Bang & Olufsen Brand Experience, produced by Publicis Sapient for Bang & Olufsen
Helping Specsavers reframe the specs purchase experience, produced by Sideshow for Specsavers
The Greggs Vegan Sausage Roll Launch, produced by Splendid Communications and Havas PR for Greggs
Technology - Over 70K
Hitachi Vantara Virtual Rack Configurator - AR/AI Interactive Digital Display and Native App, produced by 4 Roads Limited for Hitachi Vantara
Huge congratulations to those who made the list, because the standard of those that didn’t was astonishingly good. Thank you to our judges who made our day easy (even if the quality of entries made your day incredibly difficult). Thanks to everyone involved in making the judging day happen. And most of all, thanks to everyone who submitted an entry. From what we’ve seen, there's some amazing working happening in digital and tech.
Book a bundle
This year’s Awards ceremony takes place on the same day as the very first BIMA Conference (18 September). To celebrate, we’re bundling up the tickets so you can enjoy both for less.
To benefit from even bigger savings, book before 31 July.
Book a bundle now
Awards Ceremony only
