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A step-by-step guide to creating a personalisation roadmap

18 Oct 2019

Posted by Huw Waters

When it comes to personalisation, brands have different reasons for doing it.

It could be to drive more qualified leads, to increase sales, to boost customer engagement, to deliver competitive advantage, or to secure an uplift in customer loyalty and retention.

But where do you start? Which personalisation ideas do you implement first? Which ones do you do second? What do you do after that? 

You need a plan!

Find out more in our step-by-step guide to creating a personalisation roadmap.

Huw Waters
Posted by Huw Waters

Marketing at digital experience agency, Codehouse.

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