BIMA/TRC Inspiring Digital Leaders - celebrating our very own fab five

9 Oct 2019

Posted by Anna Doyle

In June 2017 we held the first BIMA Scotland Digital Leaders Dinner in Glasgow bringing together the heads of major creative agencies in Scotland. The chat was animated and mainly focused on addressing the digital talent gap that all companies were experiencing. There was a collective sense that it was time to stop talking and take action to address the need to attract talent from a broader landscape, and focus on identifying and nurturing home-grown talent.

After several further meetings the mantel was picked up by:

Jackie Arnott-Raymond, Managing Director, Front Page

Martin Jordan, Director of Marketing & Innovation, Equator

David Johnstone, Managing Director, After Digital

Gerry McCusker, CEO, Dog and Chair BIMA Scotland

Claire Scally, Joint Managing Director, TRC

Kenny Shaw, Managing Director, Screenmedia

The five agencies came together to create a five month programme covering: account and project management; content and brand strategy; digital marketing; front and backend design; UX and design. TRC brought their training and organisational expertise to the table to create the complete package (covering all programme coordination and additional training) and to promote the programme to young graduates. Inspiring Digital Leaders (IDL) was born.

After a far reaching marketing campaign across Scottish universities and a rigorous selection process the final “fab five” IDL cohort were recruited. Eddie, Evan, Julia, Patrick, Rosa are now on their fifth and final placement in this ground breaking graduate programme. I caught up with them to find out a bit more about them, how they have found IDL and what lies in store. We are immensely proud of this programme, providing unique training and insights to five talented young individuals, and we are immensely proud of them. Expectations have been exceeded all round.

Click on the links below to hear their stories...

Eddie Allbutt

Evan Kayes

Julia Rosner

Patrick Fearon

Rosa Downing

Eddie, Julia, Evan, Rosa & Patrick

Anna Doyle
Posted by Anna Doyle

A member of the BIMA Team since 2012, Anna‘s time is focused on the day-to-day operations of BIMA, building BIMA communities across regions and disciplines and, best of all, spending time with BIMA members to learn more about their business challenges and aspirations. Based in Glasgow, Anna is also responsible for delivering member services and support for BIMA Scotland. Everyday offers a new insight. Previous experience includes 4 years in the BBC Arabic Service newsroom, heading up a pan-BBC World Service change management programme, and working in a diverse range of industries from financial derivatives trading, petroleum engineering and spring manufacturing.

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