Article

Think you know your customer and what they want? You really don’t.

4 Nov 2019

Posted by Huw Waters

John has walked into his local sports shop with his son, Billy. He’s a regular, has one of your loyalty cards, and you recognise him. Billy is looking for some fancy new football boots for the new season.

But you don’t know that.

They start looking at the football boots in the kids’ section. Billy likes the new blue Nike boots, because that’s what his favourite player wears.

But you don’t know that.

Think you know your customer and what they want? You really don’t.

Huw Waters
Posted by Huw Waters

Marketing at digital experience agency, Codehouse.

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